Social Snapshot – 25.11.2020

It’s been a BIG week for social news. We’ve seen new features, new partnerships and details about what’s to come from all of the top platforms! To help you stay on track, we’ve rounded up a few articles… Let’s get stuck in

 

Instagram’s testing FAQ’s

Instagram is working on a new feature that allows businesses and creators to add 4 FAQ’s to their pages, similar to the Facebook Messenger function for business pages.

 

Find out more here.

 

TikTok flags photosensitivity

TikTok has added a new warning feature to its app, flagging any contrasting light patterns to avoid triggering seizures in users with photosensitive epilepsy.

 

Find out more here.

 

Facebook’s combatting scammers

To help combat online scams ahead of the holiday season, Facebook has announced a new partnership with Better Business Bureau on the ‘Shop Safe, Shop Smart’ campaign.

 

Find out more here.

 

Pinterest’s moving to events

Pinterest has been found testing out a new feature that expands the platform into the online events space, allowing communities to gather via Zoom, sharing notes, photos and lists.

 

Find out more here.

 

Instagram increases branded content

In a bid to stop creators crossing over to TikTok, Instagram has added more branded content tags to its features, giving creators the ability to generate more revenue in platform.

 

Find out more here.

Latest Posts

Instagram is giving users more control over what they see in the app by expanding its “Your Algorithm” feature to the main feed. The feature allows users to tell Instagram which topics they want to see more of and which they’d prefer to see less of. Instagram…
Read More
A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More