Social Snapshot – 25.11.2020

November 25, 2020

It’s been a BIG week for social news. We’ve seen new features, new partnerships and details about what’s to come from all of the top platforms! To help you stay on track, we’ve rounded up a few articles… Let’s get stuck in

Instagram’s testing FAQ’s

Instagram is working on a new feature that allows businesses and creators to add 4 FAQ’s to their pages, similar to the Facebook Messenger function for business pages.

Find out more here.

TikTok flags photosensitivity

TikTok has added a new warning feature to its app, flagging any contrasting light patterns to avoid triggering seizures in users with photosensitive epilepsy.

Find out more here.

Facebook’s combatting scammers

To help combat online scams ahead of the holiday season, Facebook has announced a new partnership with Better Business Bureau on the ‘Shop Safe, Shop Smart’ campaign.

Find out more here.

Pinterest’s moving to events

Pinterest has been found testing out a new feature that expands the platform into the online events space, allowing communities to gather via Zoom, sharing notes, photos and lists.

Find out more here.

Instagram increases branded content

In a bid to stop creators crossing over to TikTok, Instagram has added more branded content tags to its features, giving creators the ability to generate more revenue in platform.

Find out more here.

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You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.