Social Snapshot – 26.02.2020

February 26, 2020

]

The world of social media is a wonderfully interesting place, with new features being announced nearly every day. In case you missed out on any of the news from the past week, we’ve rounded up everything up for you right here…

Facebook’s expanding Stories.

Facebook Stories… they just keep pushing, don’t they? In the latest news, Facebook seems to be exploring a Stories Discovery page, where users can view Stories in a similar layout to IGTV.

Find out more here.

TikTok’s pinning stickers.

A new update from TikTok this week, sees a ‘sticker pinning’ option being added to videos – where users can attach stickers to objects. But it feels very familiar…

Find out more here.

Twitter adds new thread options.

Twitter has added a new option for users to quickly find old posts that they can create threads from, but it doesn’t seem to align with what the people want…

Find out more here.

Creator Studio goes mobile.

Announced at last week’s VidCon, Facebook has launched a new Creator Studio app where users can track content performance, as well as schedule and post content on the move.

Find out more here.

TikTok adds links to profiles.

It seems TikTok is looking to add URL links to profiles, making it easier for brands to drive traffic straight to their website. Piqued your interest?

Find out more here.

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…

You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.