Social Snapshot – 29.07.2020

July 28, 2020

It’s that time of the week again – time for your #socialsnapshot. We’ve got you covered for the latest in all things social media. So sit back, enjoy and take it all in.

Users can now broadcast their Messenger Rooms via Facebook Live

Facebook has announced a new option which will enable Messenger Rooms users to also broadcast their Room via Facebook Live, expanding the audience potential of your group discussion.

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‘Group Sessions’ go remote on Spotify’s new party mode

Premium users will be able to tune into the same playlist or podcast together at the same time, even if they’re not in the same place.

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Facebook is testing a new page format that will de-emphasize page likes

Facebook to consider page formats that put more emphasis on the essential Page details – removing the option to Like a Page, with the focus instead shifted to ‘Following’.

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Twitter could display Retweets and Quote Tweets in separate counts

Twitter is testing a new display which would list ‘Retweets’ and ‘Quotes’ – or ‘Retweets with Comment’ – in their own separate sections.

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Facebook offers deals to prominent TikTok creators ahead release of Instagram Reels

Instagram has made lucrative offers to some of TikTok’s most popular creators to use the new service, Reels, according to people familiar with the matter.

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Drop us a note if you’d like to chat about how these updates may affect your social media strategy.

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Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…