Social Snapshot – 29.07.2020

It’s that time of the week again – time for your #socialsnapshot. We’ve got you covered for the latest in all things social media. So sit back, enjoy and take it all in.

Users can now broadcast their Messenger Rooms via Facebook Live

Facebook has announced a new option which will enable Messenger Rooms users to also broadcast their Room via Facebook Live, expanding the audience potential of your group discussion.

Learn more

 

‘Group Sessions’ go remote on Spotify’s new party mode

Premium users will be able to tune into the same playlist or podcast together at the same time, even if they’re not in the same place.

Learn more here

 

Facebook is testing a new page format that will de-emphasize page likes

Facebook to consider page formats that put more emphasis on the essential Page details – removing the option to Like a Page, with the focus instead shifted to ‘Following’.

Learn more

 

Twitter could display Retweets and Quote Tweets in separate counts

Twitter is testing a new display which would list ‘Retweets’ and ‘Quotes’ – or ‘Retweets with Comment’ – in their own separate sections.

Learn more

 

Facebook offers deals to prominent TikTok creators ahead release of Instagram Reels

Instagram has made lucrative offers to some of TikTok’s most popular creators to use the new service, Reels, according to people familiar with the matter.

Learn more

 

Drop us a note if you’d like to chat about how these updates may affect your social media strategy.

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…
Read More
Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…
Read More
Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…
Read More