Social Snapshot – 29.03.2023

March 29, 2023

What’s happening in the world of social media? What are the updates you need to know about to keep up with all the platforms’ news? Grab a coffee and keep reading – the newest social media news is here in our weekly social snapshot! 👇

TikTok’s rolling out a new way to refresh your For You Page

TikTok is giving its users the option to start fresh on TikTok. The new feature enables people to refresh their For You feed if they feel their FYP isn’t relevant anymore, by rebooting the algorithmic recommendations. No more “why am I watching this TikTok?” 🙃

Find out more here.

Instagram’s testing full-length Reels replays in Stories

Instagram is testing out the ability to share full-length Reel videos at up to one minute long within Stories. Some Instagram users are already seeing full Reels without having to leave Instagram Stories. Thank you, Instagram!

Find out more.

#Instagram is testing the ability to share full Reel video in the story, 60 seconds max pic.twitter.com/ODEyFnARCP
— Hammod Oh (@ihammod_oh) March 22, 2023

Twitter will only show verified accounts in users’ ‘For You’ recommendations.

Yeap. Twitter has done it again. Elon Musk has announced that, as of April 15th, only Tweets from Twitter Blue subscribers will be recommended in the ‘For You’ tab. In other words, if you aren’t paying for the blue tick, your content won’t be pushed 🙃

Find out more here.

Starting April 15th, only verified accounts will be eligible to be in For You recommendations.

The is the only realistic way to address advanced AI bot swarms taking over. It is otherwise a hopeless losing battle.

Voting in polls will require verification for same reason.
— Elon Musk (@elonmusk) March 27, 2023

TikTok CEO Shou Zi Chew appears before Congress

On the 23rd of March, TikTok CEO Shou Zi Chew testified before the US Congress, in a hearing where he was questioned about TikTok’s relationship with China, and how children are protected on the app.

Find out more here.

1/ In his opening testimony to the House Energy and Commerce Committee, our CEO, @ShouChew, shares our commitments to protect more than 150 million Americans on TikTok.
— TikTokComms (@TikTokComms) March 23, 2023

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You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…

If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.