Social Snapshot News Roundup – May

May 26, 2021

Hello and welcome to our latest Social Snapshot News Roundup! Let’s dive right in:

Clubhouse – the uber popular social audio app – launched its Android version this month, bringing with it one million new users, and a million more are sitting on the waitlist. The app exploded in popularity since releasing in March 2020, reporting more than 10 million weekly active users.

Learn more here: CNBC

Instagram now allows users to add their pronouns to their profiles. Users can add up to 4 pronouns and can edit or remove them at any time. You can also choose to only show your pronouns to followers.

Learn more here: Instagram

I personally cannot believe this might be happening, but Instagram is apparently working on allowing desktop users to post from the actual desktop website. It’s reportedly only being tested internally, so don’t expect anything anytime soon.

Learn more here: Alessandro Paluzzi

Lastly, Pinterest launched Idea Pins – allowing creators to record and edit videos with up to 20 pages of content using tools such as narration recording, background music, transitions and other interactive elements. We’re eager to see how this is used by the Pinterest community.

Learn more here: Pinterest

And that’s it for May! Stay tuned to Immediate Future’s social channels for regular updates, and we’ll be back with another roundup next month.

Latest Posts

Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…

Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.