Social Snapshots 19.10.2022

October 19, 2022

The constant stream of fresh social media insights that appear daily can be challenging to follow. But we’ve got you covered! The newest social media news is here 💪🏻

TikTok partners with Linktree to provide creators with more referral links

TikTok announces a new partnership with Linktree, giving creators more control over their profiles.

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Twitter’s test mention restrictions!

Twitter is testing an audience control option that will enable you to limit mentions, and stop people from motioning your handle.

Find out more here

Facebook has made branded content tags available to all creators

Creators can now use branded content tags on their organic Facebook reels

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Pinterest’s new trends and measurement tools to help advertisers

Pinterest announces update which will help provide marketers with more insights and opportunities with the new API for conversion.

Find out more here

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Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…