Social Snapshots 19.10.2022

October 19, 2022

The constant stream of fresh social media insights that appear daily can be challenging to follow. But we’ve got you covered! The newest social media news is here 💪🏻

TikTok partners with Linktree to provide creators with more referral links

TikTok announces a new partnership with Linktree, giving creators more control over their profiles.

Find out more here

Twitter’s test mention restrictions!

Twitter is testing an audience control option that will enable you to limit mentions, and stop people from motioning your handle.

Find out more here

Facebook has made branded content tags available to all creators

Creators can now use branded content tags on their organic Facebook reels

Find out more here

Pinterest’s new trends and measurement tools to help advertisers

Pinterest announces update which will help provide marketers with more insights and opportunities with the new API for conversion.

Find out more here

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Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…