Social Snapshots 19.10.2022

October 19, 2022

The constant stream of fresh social media insights that appear daily can be challenging to follow. But we’ve got you covered! The newest social media news is here 💪🏻

TikTok partners with Linktree to provide creators with more referral links

TikTok announces a new partnership with Linktree, giving creators more control over their profiles.

Find out more here

Twitter’s test mention restrictions!

Twitter is testing an audience control option that will enable you to limit mentions, and stop people from motioning your handle.

Find out more here

Facebook has made branded content tags available to all creators

Creators can now use branded content tags on their organic Facebook reels

Find out more here

Pinterest’s new trends and measurement tools to help advertisers

Pinterest announces update which will help provide marketers with more insights and opportunities with the new API for conversion.

Find out more here

Want more?

Take a look at our previous Social Snapshot here

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The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
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How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
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