Social Snapshots 22.06.2022

June 22, 2022

Social snapshot- Latest social media news

Have a look at the latest happening in the world of social media through our social snapshot!

Metta adds more creation options in Instagram and Facebook reels

Meta is adding new ways for users to create Reels from your existing videos within Creator Studio.

Find out more here

You can now see which of your followers watched your TikToks!

TikTok launches limited test of new viewer history display and the people you follow will be able to see you have watched their TikToks

Find out more here

Snapchat is launching a new feature that allows users to reply directly to creators’ videos in Spotlight

Snapchat has launched an initial test of replies to Spotlight clips, providing another way to engage with its TikTok-like short-form video feed.

Find out more here

LinkedIn launches “Funny” reaction

The ‘Funny’ Reaction on LinkedIn is gradually being rolled out and isn’t available to everyone just yet. But is coming!

Find out more here

Latest Posts

B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and “one more version” forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.

We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.

Buyers are hunting answers, and social is deciding who they trust The short answer Mahoosive behaviour change for customers is already here. Search is being replaced by an answer layer, and social is feeding it. When Google’s AI Overviews show up, people click less, sessions end sooner, and your carefully-crafted…