Social Snapshots 22.06.2022

June 22, 2022

Social snapshot- Latest social media news

Have a look at the latest happening in the world of social media through our social snapshot!

Metta adds more creation options in Instagram and Facebook reels

Meta is adding new ways for users to create Reels from your existing videos within Creator Studio.

Find out more here

You can now see which of your followers watched your TikToks!

TikTok launches limited test of new viewer history display and the people you follow will be able to see you have watched their TikToks

Find out more here

Snapchat is launching a new feature that allows users to reply directly to creators’ videos in Spotlight

Snapchat has launched an initial test of replies to Spotlight clips, providing another way to engage with its TikTok-like short-form video feed.

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LinkedIn launches “Funny” reaction

The ‘Funny’ Reaction on LinkedIn is gradually being rolled out and isn’t available to everyone just yet. But is coming!

Find out more here

Latest Posts

A B2B buying decision rarely happens with one person. It’s usually a buying group with different roles, risks, and opinions, and the deal moves when your champion can explain the choice internally. That’s why forwardability matters more than engagement.

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.