Social Snapshots 22.06.2022

June 22, 2022

Social snapshot- Latest social media news

Have a look at the latest happening in the world of social media through our social snapshot!

Metta adds more creation options in Instagram and Facebook reels

Meta is adding new ways for users to create Reels from your existing videos within Creator Studio.

Find out more here

You can now see which of your followers watched your TikToks!

TikTok launches limited test of new viewer history display and the people you follow will be able to see you have watched their TikToks

Find out more here

Snapchat is launching a new feature that allows users to reply directly to creators’ videos in Spotlight

Snapchat has launched an initial test of replies to Spotlight clips, providing another way to engage with its TikTok-like short-form video feed.

Find out more here

LinkedIn launches “Funny” reaction

The ‘Funny’ Reaction on LinkedIn is gradually being rolled out and isn’t available to everyone just yet. But is coming!

Find out more here

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.

Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals. We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…