Social Snapshots 22.06.2022

June 22, 2022

Social snapshot- Latest social media news

Have a look at the latest happening in the world of social media through our social snapshot!

Metta adds more creation options in Instagram and Facebook reels

Meta is adding new ways for users to create Reels from your existing videos within Creator Studio.

Find out more here

You can now see which of your followers watched your TikToks!

TikTok launches limited test of new viewer history display and the people you follow will be able to see you have watched their TikToks

Find out more here

Snapchat is launching a new feature that allows users to reply directly to creators’ videos in Spotlight

Snapchat has launched an initial test of replies to Spotlight clips, providing another way to engage with its TikTok-like short-form video feed.

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LinkedIn launches “Funny” reaction

The ‘Funny’ Reaction on LinkedIn is gradually being rolled out and isn’t available to everyone just yet. But is coming!

Find out more here

Latest Posts

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…

Meta has started rolling ads into Threads timelines globally from late January 2026. That’s the moment Threads stops being a side app and becomes a paid, recommendation-led public square. Threads has passed 400 million monthly active users, and Meta has put daily actives at around 150 million. The strategic implication for B2C and B2B is the same; distribution gets easier to buy, credibility gets harder to earn. Threads rewards coherence in public conversation, how you answer, how you sound, how specific you are. Treat it as a trust surface, because that’s where decisions get shaped now.

Feeds are getting tired of “perfect”. A lot of the most interesting work going into 2026 is reacting against hyper-digital polish with visuals that feel more handled: scanned textures, mismatched elements, collecting layouts, and deliberate “imperfections” that make the human hand visible again. That matters for social, because audiences clock…