Staying Clear on Facebook’s Privacy

With all the rumours that surround privacy on social media platforms and the common suspicions we have about being spied on through our popular handheld devices, Facebook is clearly trying to take a step in the direction of transparency.

We all get spooked after having a conversation in our non-screen reality and then when we go online, we’re offered niche ads on several platforms that seem to be amazingly tailored to the smallest details of what was spoken about.

Facebook is arguing that protecting people’s data and growth of business ads can both co-exist as separate issues and be handled as separate problems rather than one in the same. If that’s the case how do they plan to do it? From a business perspective when exactly do they even plan to do it? We just have so many questions!

Facebook’s earlier mention of the clear history tool is soon arriving to remove all data from their servers – and hopefully the back-up ones. This prevents businesses from doing some very key pin-pointed tracking that has been in existence. Analytics will still be shared but identifiable aspects such as previous websites or apps used will be controllable from the user’s end. Facebook’s ad targeting businesses are changing, and rightfully so. Brands are scrambling to fix ad strategies in preparation to manoeuvre in the new climate. Meanwhile we are ensuring our strategists and experts are ahead of the curve with the latest developments.

Let’s all keep an eye on Facebook’s strategy going forward, as they slowly take their eyes off their user’s activity. But if you’re wondering how your social strategy is going to make it through the update, then get in touch.

Latest Posts

Nostalgia On Trend Remember the era when pixels ruled screens? With today’s high-res images and digital, out-of-this-world AI smoothness, a swing back to the comfortable imperfection of the glitch can be reassuring for millennials seeking their childhood vibe or Gen X looking back at their ‘youth’ years loving this style.
Read More
The concept of target personas is fundamental in today’s marketing landscape, but it’s more than just a buzzword. With 93% of companies exceeding lead and revenue goals through effective customer segmentation, it’s essential to understand your target personas. This blog delves into the steps you should take to define and…
Read More
TikTok leads the way in setting trends and shaping how we interact, connect, and share. We’ll dive into the latest TikTok Trends Report to explore trends that reshape the platform, giving you a sneak peek into what makes TikTok the hub of creativity, entertainment, and building connections.
Read More