With all the rumours that surround privacy on social media platforms and the common suspicions we have about being spied on through our popular handheld devices, Facebook is clearly trying to take a step in the direction of transparency.

We all get spooked after having a conversation in our non-screen reality and then when we go online, we’re offered niche ads on several platforms that seem to be amazingly tailored to the smallest details of what was spoken about.

Facebook is arguing that protecting people’s data and growth of business ads can both co-exist as separate issues and be handled as separate problems rather than one in the same. If that’s the case how do they plan to do it? From a business perspective when exactly do they even plan to do it? We just have so many questions!

Facebook’s earlier mention of the clear history tool is soon arriving to remove all data from their servers – and hopefully the back-up ones. This prevents businesses from doing some very key pin-pointed tracking that has been in existence. Analytics will still be shared but identifiable aspects such as previous websites or apps used will be controllable from the user’s end. Facebook’s ad targeting businesses are changing, and rightfully so. Brands are scrambling to fix ad strategies in preparation to manoeuvre in the new climate. Meanwhile we are ensuring our strategists and experts are ahead of the curve with the latest developments.

Let’s all keep an eye on Facebook’s strategy going forward, as they slowly take their eyes off their user’s activity. But if you’re wondering how your social strategy is going to make it through the update, then get in touch.