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Digital ad spend soars in 2017

With digital ad spend growing year-on-year, 2017 was the year that overall digital ad spend finally surpassed TV spend. Total global digital ad spend came to a whopping $209 billion, which is a huge 41% of the entire market. TV is now trailing behind with a $178 billion spend, at only a 35% share of…

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Usefulness is key for brands to really connect at festivals

The festival season is here and brands globally are cashing in on sponsorship, branding, presence and product demos of all kinds; taking over stalls, stages, arenas, performers and musicians to get in front of the most dynamic audiences, be in the background of their selfies, and inevitably be part of their happy festival memory. Brands of…

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The swinging sixties has all the answers to digital innovation

Most people, when they think of the 1960s, will probably recall the ‘swinging sixties’ or the relaxation of social taboos (clothing, music, drugs, sexuality, formalities and schooling). You may even bring to mind the conflict that raged in Vietnam, the Kennedy assassination or the Apollo 11 mission placing Neil Armstrong on the moon. What you…

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Why videos are important to your digital strategy

Videos are now becoming much more of a focus for brands within their digital strategy. And with good reason too! A study in 2012 found that social engagement in videos increased by 28% to 70% compared to 2011! It also showed that social media users are twice as likely to engage with video content than…

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