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5 old social media approaches that work even better today

Back before social media was even called social media, brands were part of the conversation. Whether it was on Myspace, Flickr, Blogs, Habbo Hotel or the plethora of message boards – marketing comms was experimenting with talking direct to the customer. Now, 20 years on, the world has move to a very different ecosystem of…

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Tips to TikTok success

As of the beginning of July 2021, TikTok has had over 2.6 billion downloads worldwide and sees almost 700 million monthly active users (many IFers included!) So, it’s a no brainer that brands want to jump on the bandwagon. But, like every social media platform, sometimes it works and sometimes it doesn’t. Brands need to…

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Social Snapshot – 21.07.2021

Another week, another Social Snapshot! It can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happenings in the world of social media with our social snapshot 👇   Twitter experiments with a new layout…

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How social will change as lockdown lifts

As lockdowns ends in phases around the world, the big question is, will the habits we formed over the last 18 months stay with us or will we return to the way it was before. And on social media the changes coming in the next few months will keep brands on their toes. What will…

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Tips to keeping your social feeds fresh

For some marketers, social media marketing can be seen as slightly complex or just a quick add-on to their overall marketing strategies, with very little focus. But, with over 3 billion active social media users in the world and the average person spending just under 2.5 hours on social each day, it seems a no…

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Social Snapshot – 07.07.2021

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, enjoy, and take it all in!   TikTok adds new “Shoutouts” option Do you want a personal message from your favourite creator or celebrity? Now you…

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