Ep 25: Serious Social – Where should boardrooms and marketing directors invest their precious social media budget? Too many businesses start their social media marketing journey with a pre-conceived idea of the number of posts they need, the frequency with which they need to appear, and don’t know what the best way to spend…
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In the week that we released our latest Serious Social focusing on travel, one of the biggest sites in this sector, TripAdvisor has revealed they will be developing a social feed within their proposition. There are 56 million conversations around travel in social… look at the word “holiday” and you’ll find mentions in the region…
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Clients often come to us seeking guidance on their social media strategies, and one question is always asked of us ‘What and how many channels should we be on?’ In order to answer this, we first look at their current social media presence, in the form of a social media audit. For late adopters and…
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It’s true. Reacting to real-time moments with speed and relevancy all begins weeks, if not months ahead of time. No, we don’t employ Mystic Meg, Uri Gellar or the Octupus who famously forecast FIFA World Cup results. What we do employ are smart people who layer creativity and innovation on taxonomy. Your posting plans should…
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Freelancing gave me the freedom to experiment and share knowledge without major application. It was invaluable to me as usually social media newbies often land as a junior in an agency with little in the way of being able to experiment with serious application. I feel I was lucky to be just about insightful enough with my…
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