Katy Howell

Katy Howell

CEO, Speaker, smartypants and geeky girl. Obsessive about social media since 2004. Busy growing @Iftweeter

TikTok is an entertainment platform powered by communities that drive culture and commerce.  This platform’s mission is to inspire creativity and bring joy. It’s a once-in-a-lifetime entertainment force that is changing the way content and media are created and discovered from a creative perspective.  It’s no wonder that 66% of…
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A look at how social media can be used for disseminating information about mental health.
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The latest happening in the world of social media from Snapchat and Facebook Stories to Pinterest and Insta full screen - Read the Social Snapshot
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Ever posted a video to TikTok to see it sink like a stone? Well, worry no more!  TikTok just shared an article with helpful tips and tricks on how to get the most out of your posts, which I thought was worth taking a closer look at.
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Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Instagram is testing ‘templates’ for Reels Instagram is trying out a new way to help users create more engaging Reels, with templates, which creators can follow and replace clips with their own.
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With so much variety by way of content, designs, products, and services in today’s marketing world, it takes a lot of work for brands to create a seamless experience for customers. Maintaining brand consistency – from visuals to tone and voice – is essential for the authenticity of your company.
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Have you ever thought about why some companies have success advertising on social platforms and some don’t? What is the first step to improving the effectiveness of social media advertising? In today’s blog, we discuss how to set a realistic social media marketing budget and how this can help you…
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Have you noticed how many blogs there are around? The answer… a lot. Meaning that being seen is getting complicated. Content creators are putting more and more effort into their publications, and positioning the content of a blog is no longer as simple as it was a few…
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There is so much social media news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through our social snapshot: TikTok launches ‘Interactive…
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Our mantra is “Breaking the Social Boring”, so when we heard Onalytica was hosting a webinar on just that, we had to take part. As part of an Onalytica expert community series, we joined a group of social media experts to explore how to create less boring content. Our own…
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This year Easter falls between the 15th and 18th April, but Easter eggs have been piling up at local supermarkets for weeks now. Giving us plenty of time to stock up on our favourite Easter treats, or even try something new! But there’s more to Easter than eating…
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It’s that time of the week again! Take a look at the latest happening in the world of social media: YouTube adds a new option for automated captions   YouTube has taken a new step in improving the use of subtitles in its app by adding automated captions.
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Choosing a marketing agency to help with your business can be a big decision. In all industries, some businesses are genuinely good at what they do and offer a great service. Others think they are good but simply… aren’t It can be difficult choosing an agency that will…
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I thought it would be fun to look at campaigns from the past that have stuck with us over the years. No introductions needed… WASSUUUUPPPP This *really* resonated with people, you couldn’t go 5 mins without hearing someone shouting “wassup” and everyone else joining in. It permeated the ✨…
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With so much social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Snapchat adds YouTube link…
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