The Emoji Invasion

In recent weeks there have been a few big stories surrounding Emoji that represent the turning of the tide as more and more social platforms adopt them as the future.

Firstly Twitter have sold the first of their new offering “Admoji” or custom Emoji, to Coca-Cola to promote their #shareacoke campaign. This is not the first use of a custom Emoji on Twitter, the Star Wars collection has that honour, but it is the first to be coupled with an ad deal and partnered with a campaign.

Twitter are excitedly measuring the engagement, sentiment, adoption of the Admoji along with it’s total reach to benchmark the offering for future use. Exciting times.

Next we have the release of iOS 9.1 and with it a whole shed load of new Emoji for iPhone users.

Some of the highlights include the taco, lion, hot dog, hockey, and more. The potential and reasoning behind the new additions is huge,

And last but definitely not least; Mark Zuckerberg’s comments at the last Facebook public Q&A hinted towards Facebook creating a method of users conveying a range of empathetic emotions without creating a “dislike” button.

What he actually said was –

“We didn’t want to just build a Dislike button because we don’t want to turn Facebook into a forum where people are voting up or down on people’s posts. That doesn’t seem like the kind of community we want to create.”

Following that a patent from 2013 surfaced on TNW which implies Emoji will be a big part of the future of Facebook engagement.


Of course nothing is certain yet but the potential is there, so don’t be surprised if you see the option surface in the near future.

For some further reading check out The emoji: a digital communication revolution

Latest Posts

Summer is finally here, and it’s time to kickstart your marketing efforts with a bang and sail through the rest of the year! Welcome aboard the Summer SPARK Sessions on Serious Social, where we’re looking back at some of our best podcasts plus exploring new…
Read More
What’s new this week in the world of social media? Find out in today’s Social Snapshot featuring all you need to know and everything important you may have missed. Let’s get started! LinkedIn Accelerates AI-Powered Campaigns LinkedIn’s new “Accelerate” tool automates campaign creation by scanning URLs and LinkedIn profiles to…
Read More
TikTok isn't just for dancing and memes – it's a game-changer for businesses looking to engage and inspire people. TikTok is your secret weapon! And we have ties for you!
Read More