Want more engagement on social? 40 top words that generate more shares


Whether it’s more likes on Facebook, a higher number of retweets on Twitter or a handful of comments on LinkedIn; social engagement is good to see – a validation that your content is resonating with your audience and is worthwhile.

More engagement then equals more eyeballs on your posts, which will then ideally lead to more click-throughs to your website, more leads and sales enquiries, and then ROI.

But it all starts with engaging content and the words you use in your posts. The infographic from Womanhood gives you the 40 words that generate the most social shares.

Some of the results are surprising. On Facebook the top performing words include ‘inspire’ ‘tell us’ ‘comment’ and ‘submit’ make sense, as direct call-to-actions often lead to higher engagement. On LinkedIn, ‘created’, ‘reduced’, ‘under budget’ and ‘on time’ feature in the top 10, which is surprising as these don’t particularly seem to be engaging buzzwords without seeing the original posts.

This study reminds me of research from Neoteric UK last year, which found phrases such as ‘please retweet’ and ‘follow’ lead the way on Twitter, with the top 10 lists also featuring high on the list. You can find out more about the study here.

What words have you found to have the highest engagement on social?


Source: Womanhood



Latest Posts

You may have planning hats on for early 2024 – but before you put that plan in action to wind away the weeks before Christmas, read these 5 tips for your next B2B social campaign! Consider them as B2B social solutions. You may have caught our latest…
Read More
Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights: X announces the return of post deadlines X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications…
Read More
In Social Media, organic efforts can only take you so far. While they are vital, the secret sauce to elevate your brand's social presence lies in embracing the dynamic duo of organic and paid social ads. Why? Because the two work better together!
Read More