Keynote Speaker

Amanda Neylon

Head of Digital

Macmillan Cancer Support

  • TOPIC: Balancing multiple customer segments in social – The MacMillan story
  • DATE: 9th October 2014
  • LOCATION: London
  • KEY DISCUSSION: Macmillan’s Head of Digital talks us through who they reach through social media and what purpose this communication serves for the charity. Including the overarching approach to communications and how to resource for social 
Responsible for a 55 strong digital team at Macmillan Cancer Support, Amanda Neylon shares her approach to social. She will explain how Macmillan are able to talk to disparate audiences; from fundraisers and volunteers; to meeting the very real support needs of cancer patients and families. With a focus on balancing messaging between support and sales, Amanda will openly talk about the challenges, discussing:

  • Understanding audiences and the approach to internal resourcing and communication

  • Why a strategic and analytical approach to social has benefited Macmillan

  • Using social to convert both the service delivery and fundraising funnels

Amanda also promises to talk about the recent challenges the charity has faced, fuelled by misinformation, around the negativity of the social media driven Ice Bucket Challenge

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A peek at some of the brands that attended previous Social Speakeasy events

Liberty, TripAdvisor, Affinity Water, Thomson Reuters, Tesco, Santander, Ladbrokes, Ocado, Cisco, BP, Ernst & Young, Dyson, La Prairie, Birds Eye, ITN Source, Thomson Reuters, KPMG, Red Bull, Hertz, NTT Data Corporation, See Tickets, Hawksmoor, Marston Group, Merlin Entertainments, White Stuff, WorldPay, Ernst & Young, Mears Group, Ladbrokes, Kaspersky, Fujitsu, Clarks, UNICEF, Dyson, Virgin Media, Vodafone, Post Office, Unilever, Cundall, BMW, Pepsi, Shoretel, Eley Ltd, JD Williams, White Stuff, Cision, Classic British Hotels, Brown-Forman Beverages

 

Unfortunately this event is not open to agencies.

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