Keynote Speaker

Tania Seif

Head of Social Marketing


  • TOPIC: From real-time to data driven personalisation, How Coral tackle social media 
  • DATE: 20th November 2014
  • LOCATION: London
  • KEY DISCUSSION: When it comes to sports betting, personalisation is what counts. Tania Seif, Head of Social Marketing at Coral, will share the organisation’s approach to social media including structure and resource. 
Tania promises to share how she has implemented real-time social – giving us the low down on managing resources, time and operational structure. But personalisation and real-time conversations are not the only social tool to ensure relevancy. Tania is also marrying specific CRM data with her social advertising programmes to drive demand, interest and razor sharp personalisation.

Tania plans to talk in detail about:

  • Drawing in the younger customers by timely relevant social whilst being compliant with regulations

  • The social advertising success in marrying CRM to social and testing the customer opinion with social surveys

  • The challenge of proving ROI whilst avoiding the endless promotions push

Join us for a glimpse into Coral’s well-structured and clear approach to social media.


A peek at some of the brands that attended previous Social Speakeasy events

Liberty, TripAdvisor, Affinity Water, Thomson Reuters, Tesco, Santander, Ladbrokes, Ocado, Cisco, BP, Ernst & Young, Dyson, La Prairie, Birds Eye, ITN Source, Thomson Reuters, KPMG, Red Bull, Hertz, NTT Data Corporation, See Tickets, Hawksmoor, Marston Group, Merlin Entertainments, White Stuff, WorldPay, Ernst & Young, Mears Group, Ladbrokes, Kaspersky, Fujitsu, Clarks, UNICEF, Dyson, Virgin Media, Vodafone, Post Office, Unilever, Cundall, BMW, Pepsi, Shoretel, Eley Ltd, JD Williams, White Stuff, Cision, Classic British Hotels, Brown-Forman Beverages

Want to join the waiting list to attend? Drop us an email and we’ll add you to the list