Keynote Speaker

Franky Saegerman

Head of Social Media


  • TOPIC: NATO and Social Media: Turning challenges into social opportunities 
  • DATE: 26th November 2015
  • LOCATION: London
  • KEY DISCUSSION: Franky Saegerman, Head of Social Media at NATO, will share the organisation’s approach to social media at our November Speakeasy. Topics he will cover include how NATO manages content on a huge, global scale and how they measure the impact of NATO’s social media efforts. 
Managing the social media channels for an International Organisation consisting of 28 member countries can be challenging.

But not for Franky Saegerman, Head Social Media and his team at NATO. Over the last few years NATO has repeatedly proven that social media can and does work for international organisations. The result is that more and more of its content is reaching a wider and wider audience.

People which NATO would not reach through other traditional communication channels.

With clear objectives and an adaptive tone of voice, the combined social media audience is now more than 1.5 Million. An audience that continues to grow exponentially at a rate of 1,500 new Fans/Followers a day. Franky plans to share his approach:

  • How the team set strategic goals and how these are achieved?

  • How to address content management issues? What has worked for the NATO team, and what did not

  • And how they measure the impact and effectiveness of social?

Balancing the challenges of being internationally connected, whilst focused on local relevancy, Franky promised to tell us more about the details that ensured the NATO social media team received an ‘honourable mention’ at the Shorty Awards.


A peek at some of the brands that attended previous Social Speakeasy events

Liberty, TripAdvisor, Affinity Water, Thomson Reuters, Tesco, Santander, Ladbrokes, Ocado, Cisco, BP, Ernst & Young, Dyson, La Prairie, Birds Eye, ITN Source, Thomson Reuters, KPMG, Red Bull, Hertz, NTT Data Corporation, See Tickets, Hawksmoor, Marston Group, Merlin Entertainments, White Stuff, WorldPay, Ernst & Young, Mears Group, Ladbrokes, Kaspersky, Fujitsu, Clarks, UNICEF, Dyson, Virgin Media, Vodafone, Post Office, Unilever, Cundall, BMW, Pepsi, Shoretel, Eley Ltd, JD Williams, White Stuff, Cision, Classic British Hotels, Brown-Forman Beverages

Want to join the waiting list to attend? Drop us an email and we’ll add you to the list