Owning your moment in social media – don’t be a real-time Charlie

Whether you are a B2B organisation looking to capture attention at an industry event or a consumer brand sweeping into a trending conversation – there is real value to be gained from engaging in real- time or “owning your moment” in social media.

With the right approach, you can ride the wave of social conversation to increase awareness, engage a highly targeted audience, drive interest and ultimately sales!

Learn from our own experience riding the wave at #SMWF, as well as case studies from our work with Interflora, Thomson Reuters and Southbank Centre as we explore how to:

• Effectively plan to own your moment using social insight
• Resource your teams to react in real-time and approve content fast
• Leverage paid social to ride that wave
• Equip yourself with the right tools (free, not just paid!) to maximise the opportunity
• Measure the effectiveness of your activity and prove ROI