Keynote Speaker

Jag Sharma

Digital Marketing & Social Media Specialist

Mondelēz International (Cadbury/Kraft)

  • TOPIC: The FMCG Social Media Revolution
  • DATE: 6.30pm on 9th July 2015
  • LOCATION: London
  • KEY DISCUSSION: Social is changing the FMCG landscape. Find out how Europe’s largest chocolatier and biscuit baker, Mondelēz International, is making the best of social to directly influence sales for its brands 
The way FMCG brands engage and interact with their audiences has undergone a vast change thanks to the advent of social media. Find out how Mondelēz International is using social to directly influence sales for its brands.

Jag Sharma, Digital Marketing & Social Media Specialist at Mondelēz International (Cadbury/Kraft) will be speaking about the challenges that FMCG brands face in the social space and how Mondelēz International have overcome them.

More specifically he will speak on:

  • Getting the right visual style and tone of voice for your brand and communicating engaging content at scale

  • Making the most out of tight social media budgets. Choosing the right times and the right ways to communicate

  • Linking social to sales: the Holy Grail. The fun and challenging journey Mondelēz International has gone on with brands like Maynards, Bassetts, Sour Patch Kids and Halls, a journey that is finally taking Mondelēz to a place where it can demonstrate social media directly contributing to sales.

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A peek at some of the brands that attended previous Social Speakeasy events

Liberty, TripAdvisor, Affinity Water, Thomson Reuters, Tesco, Santander, Ladbrokes, Ocado, Cisco, BP, Ernst & Young, Dyson, La Prairie, Birds Eye, ITN Source, Thomson Reuters, KPMG, Red Bull, Hertz, NTT Data Corporation, See Tickets, Hawksmoor, Marston Group, Merlin Entertainments, White Stuff, WorldPay, Ernst & Young, Mears Group, Ladbrokes, Kaspersky, Fujitsu, Clarks, UNICEF, Dyson, Virgin Media, Vodafone, Post Office, Unilever, Cundall, BMW, Pepsi, Shoretel, Eley Ltd, JD Williams, White Stuff, Cision, Classic British Hotels, Brown-Forman Beverages