200626_KH_Know Me

Episode 16: Enhancing brand trust with social

  Ep 16: Serious Social – Enhancing brand trust with social Social marketing will not make you trusted if you are not already on that path. But it will accelerate and enhance brand trust. Your strategy is to get your audiences to know you, like you and eventually, trust you. Social is your brand voice, building…

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200619_CJ_Mananging a Crisis

Episode 15: How to manage a crisis on social media

Episode 15: How to manage a crisis on social media  From the planning, processes creation and policy development you may need to undertake, we’re going to explore differentiating between issues management and crisis management and knowing the actions you need to take should a crisis occur. ‘Plan for the worst and hope for the best’…

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200612_BL_Trends

Episode 14: Trends from TikTok to takeaways

Ep 14: Serious Social – Trends from TikTok to takeaways Updates on how user numbers and engagements are growing on certain channels, suggestions about getting started on TikTok and Pinterest, and recent data on sectors like food and drink and travel as the UK starts to tentatively open up again. If you’re after more know-how…

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200604_Downtown_Podcast Artwork

Episode 13: Katy Howell in the Downtown Den with Simon Danczuk

  Episode 13: Katy Howell in the Downtown Den with Simon Danczuks How can social media play a part in growing your business, especially in times of crisis? Katy joined Simon from Downtown, to discuss everything from reach to personality. If you’re after more know-how to break the social boring, subscribe now. Listen on Apple…

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200605_KH_Quick Wins

Episode 12: Quick wins in social will help accelerate market recovery

  Ep 12: Serious Social – Quick wins in social will help accelerate market recovery As we move into recovery, consumers and customers have renewed interest in markets they have abandoned for the last few months. In this episode, we’re talking getting your recovery social media campaign ready. Immediate Future CEO, Katy Howell discusses the strategies…

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200601_CJ_Brands as Broadcasters

Episode 11: Brands as broadcasters

Ep 11: Serious Social – Brands as broadcasters Instead of pitching or even bringing in a broadcaster, become the broadcaster. Gain insight on how to make your live broadcasts rival the messaging and quality seen on BBC News, Bloomberg and more. If you’re after more know-how to break the social boring, subscribe now. Listen on…

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200522_BL_Improving Conversion

Episode 10: Improving conversion

Ep 10: Serious Social – Improving conversion Now is the time to reevaluate how you are gaining social media conversions. Belle Lawrence shares how tips and strategies for how you can best use CTAs, motivation and emojis. If you’re after more know-how to break the social boring, subscribe now. Listen on Apple Podcasts Listen on…

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