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Episode 81: AI in B2B: Brilliant Tool or Total Bull?

Episode 81: AI in B2B: Brilliant Tool or Total Bull?

In this episode, we explore how AI is transforming creative workflows, from speeding up mood boards to automating repetitive tasks. Our experts discuss the balance between human creativity and AI tools, and how the right blend can unlock massive productivity gains. Whether you’re curious about AI’s role in ideation, content creation, or customer service, this is a conversation packed with insights to help your team work smarter and faster. Full Transcript: CJ: Hello and welcome. I am not Katy Howell, as I’m sure many of you were hoping to see today. Katy, unfortunately, she has Covid. She is very…

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Episode 80: Serious Social — No More Cookies

Episode 80: Serious Social — No More Cookies

How will Google’s decision to phase out third-party cookies reshape the future of digital marketing? Marketers face new challenges and opportunities. Let’s talk about the impact of this shift on social media marketing, the complexities of targeting and tracking data, and the broader implications of the California Consumer Privacy Act (CCPA). With emerging trends like AI, micro-influencers, and Account-Based Marketing (ABM) campaigns coming to the fore, it’s clear that adapting to these changes while maintaining authenticity and trust in B2B relationships is crucial for staying ahead. Watch the entire video here. In this…

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Episode 79: Serious Social -Growth on Fire: B2B Ignite

Episode 79: Serious Social -Growth on Fire: B2B Ignite

Welcome to the Growth on Fire podcast! Katy Howell, is joined by Tejal Patel previously from Cisco, Microsoft and Nokia; and Scott Stockwell previously from IBM and PwC, two industry experts who will share their takeaways from the big B2B event of the year: B2B Ignite. If you’re a B2B marketer looking to stay ahead in a crowded and competitive market, this episode is for you. FULL TRANSCRIPT Well, hello. And we’re back with another live. And this time it’s Growth on Fire that we’re talking about, following the absolutely amazing B2B Ignite. So, we’re going to be diving…

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Episode 78: Serious Social — Leading from the Front

Episode 78: Serious Social — Leading from the Front

Convincing Executives to Embrace Thought Leadership Struggling to make your thought leadership content truly stand out and resonate with your audience? In this episode, Katy Howell and executive leadership coach Karen Cuthbert tackle the pressing challenge of why only 15% of decision-makers rate thought leadership as excellent, despite 73% of buyers placing more trust in it than traditional marketing. Join us for a captivating discussion packed with actionable insights and strategies to break through the noise, build trust, and create impactful content that drives success. Don’t miss out on unlocking the true potential of your thought leadership. Watch the entire…

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Episode 77: Serious Social – TikTok Style Video on LinkedIn

Episode 77: Serious Social – TikTok Style Video on LinkedIn

Have you noticed a new video tab on LinkedIn yet? Let’s talk about short-form videos on LinkedIn and how it’s transforming the way businesses connect with their audience. Join us as we explore this impact on brand marketing and uncover actionable strategies. Welcome to another episode of Serious Social, where we decode the latest trends—so you don’t have to! Learn how to embrace this new format and reap the rewards.Discover the surprising statistics behind the rise of short-form video content on LinkedIn.Explore the dos and don’ts of creating effective short-form video content for your LinkedIn audience.Gain insights into the psychology…

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EPISODE 76: SERIOUS SOCIAL - No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

EPISODE 76: SERIOUS SOCIAL - No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

Fed up with lacklustre ROI on your B2B social campaigns? You’re not alone. A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game. In “No Fluff, Just Stuff,” we’re not just talking theories; we’re revealing the nuts and bolts of a campaign that slashed CPC by 58% and doubled CTR. Cut through the clutter and get ready for take-off. 🚀 FULL TRANSCRIPT Good morning, welcome. Thank you for joining us. And welcome along to this not-to-be-missed live edition of what we’re calling the No Fluff Zone. The title of…

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Episode 75: Serious Social - Trends to watch – the rise of the De-Influencer

Episode 75: Serious Social - Trends to watch – the rise of the De-Influencer

The game is changing with the rise of de-influencer 😮But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions. 👉Get an insider’s perspective on whether the de-influencing trend will topple the influencer marketing industry 👉Discover how brands can best work with content creators 👉Learn what to do when brand guidelines start to restrict creativity FULL TRANSCRIPT – Hello and welcome. We’re back again for a Serious Social. It’a been a while. Delighted to…

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Episode 74: Serious Social - Should Brands Dump Twitter?

Episode 74: Serious Social - Should Brands Dump Twitter?

Whilst the Twitter chaos is taking up all the headlines, the big question for businesses is whether they should dump Twitter, or hang in there. There is much to debate, such as ….. 🙀 Does Musk’s behaviour and the increase in hate speech and trolls cause a risk to your brand integrity? How should you tackle brand safety? At the very least you should be monitoring brand mentions  😲 Should you leave altogether or just silence active posting or advertising? Do you have a plan for your exit, or do you risk abandoning customers? For many brands leaving is not an easy…

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Episode 73: Serious Social - The B2B Marketers' Guide To Going Live

Episode 73: Serious Social - The B2B Marketers' Guide To Going Live

What are the benefits of going live on social media? 🤔 “Going live is a great way to make a tangible impact on your audience”. As IF Managing Director, Colin Jacobs says. BUT… to make a real impact you need to do two crucial things: ☝️ Think audience first ❓ and start with the Whys. In this podcast, Colin Jacobs shares his expert insight with the B2B Marketers’ guide to going LIVE, where he discusses the whys and the benefits for your B2B business. If you’re after more know-how to break the social boring, subscribe now.

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Episode 72: Serious Social - The State Of B2B Social Media Marketing

Episode 72: Serious Social - The State Of B2B Social Media Marketing

Audiences are at the heart of social, but only 13% of B2B brands are putting their buyer personas first, and just 3 in 10 are tailoring their content!’ – this was just one of the juicy findings from the B2B marketing research that our CEO Katy Howell recently undertook in partnership with Onalytica. Not only did we find that many B2B brands weren’t putting their buyer personas first, but we also found some very eye-opening industry insights… Check out this podcast taken from Katy’s live ‘The State Of B2B Social Media Marketing’ to discover more. If you’re after more know-how…

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