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Beware, the world is watching you: what brands can learn from CatBinLady

If I said the name Mary Bale or Cat Bin Lady last week, you probably wouldn’t know what I was talking about. Before now, Mary Bale was just your normal, everyday person…until she decided to throw a cat in a bin! Unfortunately for Ms Bale, her actions were caught on…

The Foursquare gravy train

With Foursquare now topping two million users across the world, the location-based social network has launched its own online store, giving die hard fans the chance to buy Foursquare memorabilia. Products on offer include a mayor crown t-shirt, button badges and branded stickers. The new store is…

Who will follow Fast Follow?

Earlier this week Twitter announced a new feature for US mobile users, ‘Fast Follow.’ Twitter’s blog gives all the details but to summarise in a nutshell, Fast Follow will allow anyone to sign up to receive Twitter alerts via mobile SMS. Clearly aimed at passive users, Fast…

Social media in a league of its own

With a new football season underway and an eagerly anticipated Premier League campaign due to start this weekend, I’ve been considering my consumption of the global game recently and how it’s changed. Not just for individuals, but for brands as well. Everyone knows football is big business…

Tumblr’ing into the top spot?

With Facebook having just announced it recently hit the half billion user mark and with Twitter declaring this week that it received its 20 billionth tweet, it’s hard to comprehend that there may be another phenomenon biting at the heels…

Social media gives sport invaluable link to fans

We are in the midst of the 2010 Tour de France and the race has come down to just two riders. Andy Schleck is just eight seconds behind “Berty the Accountant” (Alberto Contador)…

Marking a milestone with memories

Facebook is expected to reach the very impressive 500 million user milestone this week. Putting this half billion member mark in perspective, The Washington Post reports that, “the population inhabiting Facebook now equals that of the United States, Japan and Germany combined. Or, two…

Social Media Lens uncovers the truth about social media

Taking a look at the evolution of social media as a communications tool over the past year, it is clear that one thing in particular has changed, businesses now take it seriously and include in their communications strategy. Brands now automatically lose their shine with customers if they do not…

It’s good to talk!

In this day and age of social networking, many PRs are now beginning to rely too heavily on email and instant messenger to sell-in their stories to the media. Gone are the days of the telephone and the hour long lunch briefing. Now it seems, we are becoming guilty of…

How the hungry corporate caterpillar hatched into a social butterfly

Back in the day, we were taught not to mix business with pleasure. These days - with the help of Web 2.0 - the two worlds have collided to form an altogether more social way of doing business.

Should some brands be unfriended?

Facebook is a huge success, we all know that. But are major brands being blinded by the sheer volume of people using the channel? First it was Levis who started using Facebook’s latest “like” functionality to allow people to…

Everybody wants to rule the world

Once every four years the whole country goes a bit crazy for a few months. Flags get attached to cars, people with little or no interest in football suddenly get wrapped up in pub debates about who exactly should be England’s third-choice goalkeeper, and businesses the length and breadth of…

Chatroulette – a step too far?

As we all know, for some time now, media-savvy companies have been taking full advantage of YouTube, Facebook and Twitter, for a combination of brand-building, direct sales, customer service and PR. This has left us all wondering what will be the next big ‘thing’. Could it be the controversial Chatroulette?…

Has Google lost its buzz??

Times they are a changin’, or so it seems. The powerhouse of the internet that is Google has a pretender to its crown. Facebook has managed to gain a level of momentum that could well see it take over as the most…

Customer service and Twitter – friend or foe?

Having some issues with a new service we’d just subscribed to, I was frustrated to find that I’d have to wait nine hours to call a helpline based in the US. Turning to Twitter, I found @jivesupport and pinged them a tweet asking for…

Does the death of Bebo put pressure on Twitter?

Since the news broke that Bebo is in terminal decline, opinion formers have been asking: why did it fail? Some, like The Times, have pointed towards a lack of monetisation through advertising. If we hold up the Facebook smart advertising model as the best commercial blueprint, this…

A look at Easter’s digital campaigns

Another Easter over and once again too much chocolate has been consumed in my household! Along with Christmas, Valentine’s Day, Mother’s Day and other seasonal celebrations, Easter is a key time for brands to invest in their marketing activities. With an increasing number of social media, mobile and other digital…

Social Media for Social Change

Recently there has been a major shift in the world of Corporate Social Responsibility. Climate change and the current economic climate have pushed companies to adopt a more pro-active approach to CSR. The bottom line is now centred around people, planet and profit. As businesses aim to build more sustainable…

Twitter Spam

Twitter‘s habit of falling foul to phishing attacks may have come to an end this week as the company announced that it’s stepping up its efforts to eliminate malicious attacks with some new features, described as being able…

Social networks getting Blippy?

You may have heard about the new US start-up that’s been making the headlines recently. Of course, it’s yet another social network. But this is a social network with a very different twist. Backed by a Twitter…

The libraries of the future

The British Library has recently launched the UK Web Archive, offering access to a huge range of web content that otherwise might have disappeared into a ‘digital black hole.’ Despite being plagued by legal issues currently hindering them from recording much more than 1% of the 8…

Social Media – a reliable source for journalists?

This week the Guardian online posted a blog on the rise of social media as a relevant source of information for journalists, as revealed by a recent US survey which claimed that 56% of reporters view it as an important tool for producing stories. The research carried…

Too many social media cooks?

The new Buzz module will allow all 176 million users of Google’s Gmail service to see their friends’ live status updates, and share photos and videos. Sound familiar? Been there, done that, got the Facebook/Twitter account already? With social media success stories like Facebook claiming 400 million…

Is your online PR strategy ready for real-time search?

You might have heard a lot of chatter about real-time search recently, with Facebook buying Friendfeed (a microblogging service with some strong real-time search technology) and Google unveiling Caffeine, a more real-time focused version of its own search technology. Although real-time search is currently…

Is PR welcome in social media?

Let’s be honest about this, on the whole the PR industry is not welcome in social media. People consider their blogs, Facebook pages and Twitter streams to be their personal space, and they don’t want us oily spin-merchants barging in and shoving our brand messages up in…

PR practitioners considered ‘incapable’ of online PR

A survey by Webitpr and noted on E-consultancy.com reveals that traditional PRs think that fellow practitioners are incapable of performing comprehensive online PR campaigns.Having spoken to many hard working, imaginative, and successful PRs over the years, it is clear that the PR…

Conversations on Disney and Nintendo are the most positive in social network groups

Positive and negative comments in groups on social network sites, such as [tag]Facebook[/tag], [tag]Flickr [/tag]and [tag]MySpace[/tag] reveal [tag]Disney[/tag], [tag]Nintendo[/tag] and [tag]Google[/tag] are the most popular brands. This comes from our latest research, [tag]Brands in Social Media[/tag]. [tag]Social networking[/tag] groups are proving very popular in the UK. They are a very…

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Beware, the world is watching you: what brands can learn from CatBinLady

The Foursquare gravy train

Who will follow Fast Follow?

Social media in a league of its own

Tumblr’ing into the top spot?

Social media gives sport invaluable link to fans

Marking a milestone with memories

Social Media Lens uncovers the truth about social media

It’s good to talk!

How the hungry corporate caterpillar hatched into a social butterfly

Should some brands be unfriended?

Everybody wants to rule the world

Chatroulette – a step too far?

Has Google lost its buzz??

Customer service and Twitter – friend or foe?

Does the death of Bebo put pressure on Twitter?

A look at Easter’s digital campaigns

Social Media for Social Change

Twitter Spam

Social networks getting Blippy?

The libraries of the future

Social Media – a reliable source for journalists?

Too many social media cooks?

Is your online PR strategy ready for real-time search?

Is PR welcome in social media?

PR practitioners considered ‘incapable’ of online PR

Conversations on Disney and Nintendo are the most positive in social network groups