Mobile usage has increased over time, but did you know that 66% of the global population now has access to information online? That’s 5 billion and 16 million human beings! And the fact that the time spent on mobile devices continues to increase year on year makes it an absolute no-brainer for brands to target these…
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Earlier this year, Instagram launched IGTV, which lets users upload videos up to an hour in length. Until then, video content on Instagram was limited to 60-seconds in feed and 15 seconds for each Stories frame. It’s no secret that vertical video is quickly becoming the norm for video content on social media. So like…
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Snapchat’s Q2 report was a bit of a surprise in the industry. It has lost 3 million users compared to the previous quarter. There are various reasons why we saw this coming and we’d put the controversial redesign down as the main reason. A whopping 1.2 million users signed the petition to revoke the redesign,…
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On this week’s Serious Social, Annabelle and Katy discuss the findings from our latest insights report – Devouring the GBBO Social Opportunity. Bake Off is responsible for a huge level of conversation, with almost 1M mentions on Twitter alone last year. You don’t have to be a baking brand to chat about the show but…
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You have to give Google full marks for effort. While the list of social media failures is pretty lengthy, they’ve not let that deter them from making further attempts. This time around, they’ve at least got a toe in territory that they can claim as their own. With Cameo, Google have based part of…
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Facebook recently announced a new requirement for managers of large pages to go through an authorisation process to ensure their accounts are legitimate. The process follows Facebook’s widely available two-factor authentication offering, meaning that it will be less likely that Page Manager accounts will be compromised or fake. The process pushes users to confirm…
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If you’ve reached this blog, you’re probably wondering why you should implement multi-camera live streaming into your digital marketing strategy and how to pull it off. Firstly, if you feel overwhelmed by the amount of technical terms, don’t worry about it. There is a lot of science behind it, so it’s normal. Somehow, we’ve…
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Recent news that Facebook has been in discussion with some of the biggest banks in the world has caused a bit of consternation. On the face of it, a site that is concerned more with frivolous messaging shouldn’t also be the place where you go to deal with serious matters like your personal finance. That…
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With the Great British Bake Off just around the corner (Yippee!) it’s not too late for brands to take advantage of the engaged and vibrant social community that #GBBO attracts. This year’s Love Island proved how fruitful social TV campaigns can be. Savvy marketers tapped into the zeitgeist and grabbed the opportunity to gain wider…
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