When planning messages and creative for campaigns which require an action to be taken, we’ve always got the customer journey in mind. The simplest approach is to ensure you are present to inspire and delight when research takes place, when the action is taken and then following the action to cover brand loyalty and advocacy.…
Read More
Twitter has announced that it’s set to launch a new program to let its users shape how conversations look and feel on the platform. This builds from trials at the end of last year with “ice breaker” tweets, aimed at increasing engagement on the platform between individuals. The program is due to go live in…
Read More
Sometimes all you need is to read a quick blog post to motivate you into making a new decision.Like how you want to experiment on social media platforms such as Instagram, but you might just not have the confidence to. Look… what’s the worst that can happen it’s just social right? Here…
Read More
Visuals play an important part when it comes to social campaigns, and the continuous rise of image-based formats like Stories means that visuals are here to stay for good. Now, if you’re not using high-quality images, you’re definitely missing out – but with optimal image formats changing all the time, it can be hard…
Read More
It’s a retort I’ve given to my wife, family, and friends many times. I’ve also, rather frustratingly, had to issue it to senior marketers far too many times. For reasons I cannot fathom, Social Media is still badged by some as being for the kids, or the cool brands, or the consumer brands. Sadly,…
Read More
With so many users active on social media over the holidays, there was a huge panic over a rather substantial, unexpected change to Instagram. Here’s what actually happened and what it means. Instagram had intended to update the beta version of the user interface for a small number of people. But, something happened down the…
Read More
So, you have checked your analytics for the week and your followers on Instagram has gone up! *Celebrates* However genuine those followers are, you want to ensure that you are doing all you can to keep them there and engaged. Whilst it’s challenging to grow your brand on this busy platform organically it’s important…
Read More
Whoosh! Another year has flown by, and what a year 2018 was too. Life at immediate future is an absolute rollercoaster and we’ve got our hands in the air while screaming “Woohoooo!!” at the top of our lungs. Thank you to everyone who’s contributed to all the thrills we’ve had along the way. Yes, we…
Read More
Since 2016 Twitter users have been frustrated with the way their feed has been presented to them, an issue brought on by changes to the platform’s algorithms. Twitter added this in to highlight current affairs, trends and updates as they happened, meaning that users weren’t always able to see their friends or favourite channels most…
Read More