Snapchat gets a makeover

Over the years, Snapchat has redesigned its app many a time, but the last major update seemed to push a lot of users to abandon ship. And I can recall purposely not updating my phone to hold onto the old layout for as long as possible! Sad, I know.

Well, now it looks like Snapchat is about to do it again. 

It seems the app is testing out a new look, which separates the features into 5 different tabs, making navigation a whole lot easier and user-friendly. It’s not sounding too bad if I do say so myself. 

But what features make up the different sections?

  1. Snap Map – launched back in 2017, Snap Maps allow users to see their friends destinations (unless they go into ghost mode), however, it wasn’t easy to find, with many users having to look up how to access it.
  2. Chat – just as it is now, the Chat section will remain the same, however, it will now be accessed by the click of a tab rather than swiping right.
  3. Main Camera – again, this feature will remain the same and be the first port of call when users open up the app.
  4. Community – many will know this as Snap Discovery, featuring friend’s Snap Stories, subscribed channels, and recommendations.
  5. Discover – where users can find original Snap content, and most likely the new Bitmoji TV.

Although the redesign doesn’t bring any new features, it does give features such as Snap Map and original Snap content a chance to become more noticeable and improves navigation around the app.

Let’s hope this time Snapchat gets it right and has users welcoming the new look with open arms. 

Latest Posts

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More
We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…
Read More
Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…
Read More