Hit that subscribe button

February 1, 2022

Instagram is currently testing paid subscriptions with a small group of creators in the US giving them exclusive access to content and features such as subscriber-only Lives and more.

In this blog we’ll take a look at some of the features which could become the future of Instagram.

Instagram subscriptions will help creators build sustainable businesses powered by their communities and help creators earn a monthly income, similar to Patreon.

“Subscriptions are for creators,” Instagram chief Adam Mosseri said. “Creators do what they do to make a living, and it must be predictable.”

But, How does this work?

You will pay a monthly subscription fee to access exclusive content from creators.

Here is what you will get if you ‘subscribe’ to your favourite creator 👇🏻

Subscriber Lives: Creators can broadcast exclusive Lives, allowing subscribers to get first-look access content to non-freely available content.

Subscriber Stories: Creators can create Stories just for their subscribers, allowing them to share exclusive content and use interactive story stickers with their most engaged followers only.

Subscriber Badges: Creators will see a subscriber badge next to comments and messages to identify their subscribers easily.

Whilst these features have been tested in the US, there’s no indication when these, or if, there is any global roll-out plan.

Will you be one of many early-adopters who subscribes to your favourite content creator?

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