SOCIAL SNAPSHOT – 24.08.2022

August 24, 2022

Social snapshot- Latest social media news

With so many social media insights popping up every day, it can be hard to stay up to date. We’ve got you covered – take a look at the latest happenings in the world of social media👇

LinkedIn rolls out clickable links in photo and video posts in the newsfeed.

LinkedIn will now allow users to add external, clickable links to photo or video posts on mobile, giving creators a more streamlined way to drive traffic to their desired URL.

Find out more here.

YouTube launches a dedicated podcast homepage for US users.

Youtube has launched a dedicated podcast homepage for US users, which will allow them to find their favorite podcasts easily, with the feature of relevant, recommended podcasts now added to the platform.

Find out more here.

Brandwatch launches its 2022 Food Trends Report, tracking eating habits in online conversations.

Brandwatch has launched its 2022 Food Trends Report, which looks into; how consumers are talking about food online, what trends are emerging, as well as how the Covid-19 pandemic has impacted our eating habits.

Find out more here.

TikTok tests a new ‘Nearby’ content feed

TikTok is testing a new feed feature that is designed to display local content to users under a new ‘Nearby’ tab. This will be displayed alongside the “Following” and “For You” tabs on the app’s homepage.

Find out more here.

Latest Posts

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…