Social Snapshot — 31.08.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇

There is a new Circle in town 🪺

Sometimes all you want to do is talk to your friends. There is a new way to Tweet to a smaller audience. Twitter now allows for more intimate conversations and closer connections with select followers.

Find out more here.

Brandformance in action 📈

TikTok shares the strategy that is driving conversations. Discover how brandformance is impacting marketing goals.

Find out more here.

Snap has a dual camera 📸

Snapchatters can now capture multiple perspectives at the same time, allowing everyone to be a part of the moment as it happens.

Find out more here.

BeReal = 10 million daily active users 🚀

BeReal now has more than 10 million daily active users, according to a company update to its online job board published earlier this month. The startup also stated that it intends to reach over 100 million users.

Find out more here.

Meta tests two new Instagram features 🎯

There are new tools on the horizon to help you customise your Instagram experience. Discover a list of controls and methods for seeing more of what you want on your feed.

Find out more here.

LinkedIn improves post search 🔍

We want the most relevant results. In 2020, there was strong organic growth, with user engagement increasing by 35% year over year. Discover more about the unique challenges of the journey.

Find out more here.

Need for speed 🏎

YouTube users are watching at faster speeds saving an average of over 900 years of video time per day. How fast is too fast?

Find out more here.

Latest Posts

A high-ticket sports brand achieved approximately 6x ROAS. That is a fantastic paid social result. The real story is how it was achieved. For any DTC marketer, a 6x ROAS result commands attention. For a high-ticket sports brand, where purchase cycles are longer, consideration is higher and buyers are naturally…
Read More
In B2B social, employee advocacy should not be treated as a “nice to have”. It is one of the clearest opportunities for brands that want to build trust, extend reach, and create more meaningful conversations with the people they are trying to influence. When your people share content, algorithms push…
Read More
The social commerce system behind 6x ROAS A 6x ROAS on high-ticket sports equipment is an exceptional result. We saw this first-hand with Motocaddy, where a joined-up approach to social, paid activation and measurement delivered approximately 6x ROAS. With paid social ROAS for sporting goods brands often sitting between 2x…
Read More