Social Snapshot — 31.08.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇

There is a new Circle in town 🪺

Sometimes all you want to do is talk to your friends. There is a new way to Tweet to a smaller audience. Twitter now allows for more intimate conversations and closer connections with select followers.

Find out more here.

Brandformance in action 📈

TikTok shares the strategy that is driving conversations. Discover how brandformance is impacting marketing goals.

Find out more here.

Snap has a dual camera 📸

Snapchatters can now capture multiple perspectives at the same time, allowing everyone to be a part of the moment as it happens.

Find out more here.

BeReal = 10 million daily active users 🚀

BeReal now has more than 10 million daily active users, according to a company update to its online job board published earlier this month. The startup also stated that it intends to reach over 100 million users.

Find out more here.

Meta tests two new Instagram features 🎯

There are new tools on the horizon to help you customise your Instagram experience. Discover a list of controls and methods for seeing more of what you want on your feed.

Find out more here.

LinkedIn improves post search 🔍

We want the most relevant results. In 2020, there was strong organic growth, with user engagement increasing by 35% year over year. Discover more about the unique challenges of the journey.

Find out more here.

Need for speed 🏎

YouTube users are watching at faster speeds saving an average of over 900 years of video time per day. How fast is too fast?

Find out more here.

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Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
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How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
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