Social Snapshot – 01.03.2023

March 1, 2023

What is new and exciting in the world of social media? Let’s talk about it…

TikTok Sounds for Business

TikTok has launched Sounds for Business, a collection of custom sounds to help businesses of all sizes create quick, engaging, and creative content for the TikTok community. With 58% of users discovering new brands and products on the platform, and 44% saying they immediately bought something they discovered, it’s an opportunity businesses can’t afford to miss. The sounds are pre-cleared for commercial use, and small businesses are encouraged to use #soundsforbusiness in their video captions to show how they’re using the sounds.

Find out more here.

Pinterest Expands Shuffles App

Shuffles, a standalone app by Pinterest, which allows users to create collages and digital art by cutting, overlapping and adding elements and animations to images, is expanding to nine new countries, including Germany, France and the Netherlands. The app has evolved since its debut in 2022, with new features including keyframe animation, export options and personalised feeds.

Find out more here.

LinkedIn Improves Sales Navigator

LinkedIn has introduced new features to its Sales Navigator, which will help sales professionals better understand their buyers, identify the right people to connect with and plan their next steps. Relationship Explorer, Sales Navigator Personas and improved buyer intent capabilities are among the new features introduced. Sales Navigator users are said to close 45% larger deals and their win rates improve by 4%, compared to when they don’t use the platform, according to a LinkedIn analysis.

Find out more here.

Latest Posts

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…