Search results for "pinterest"

The Power of Pinterest for B2B

The Power of Pinterest for B2B

When most people think of Pinterest, they picture fashion tips, DIY crafts, mouth-watering recipes, or home décor ideas. But what if I told you that Pinterest is also a treasure trove for B2B marketers? With over 500 million monthly active users constantly seeking ideas and solutions, this…
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Celebrating Women – Pinterest Style !

Celebrating Women – Pinterest Style !

That’s right, Pinterest are out here celebrating and showcasing independent shops owned by women for International Women’s Day. “Working women were disproportionately hit by the COVID economic fallout. Last December, women accounted for 100% of U.S. jobs lost that month. There are even talks of a “Shecession””. Now, more than…
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Tips for TikTok and pointers for Pinterest

Tips for TikTok and pointers for Pinterest

Both TikTok and Pinterest have experienced huge gains during the last few months. Engagement on Pinterest is up 75%, and TikTok users grew by 34% in April. If you’re not sure how to get started with either platform, here are a few ideas. Pointers for Pinterest With 367…
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What the heck is Pinterest? And should our brand be active on it?

What the heck is Pinterest? And should our brand be active on it?

The social media world is constantly evolving, and new tools and platforms come and go. One platform that has staying power is Pinterest due to its traffic-driving and converting capabilities; however, the key question for many brands is should we be active on it? I’m (P)interested, tell me more… Pinterest…
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Hidden code reveals plan for Instagram to get Pinterest-like features

Hidden code reveals plan for Instagram to get Pinterest-like features

Facebook is well known for mimicking popular features from other social networks. It should be no surprise then that another feature is going to be making its way to the Facebook-owned Instagram. A software developer, known for reverse engineering apps to discover new features, has found code which suggests…
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Collaborate with Pinterest’s influencer API

Collaborate with Pinterest’s influencer API

Once overlooked, Pinterest has been going from strength to strength in the social stratosphere. For travel, beauty, and fashion brands, it offers the perfect opportunity to showcase products or experiences, and now they’re looking to improve their influencer offering. Pinterest have realised influencers are becoming more and more active on…
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The pinning power of Pinterest

The pinning power of Pinterest

It’s easy to overlook Pinterest, with the likes of Facebook and Instagram dominating the social space. But, whilst Facebook has been stealing the limelight with data breaches, algorithm changes, and updates to its ad offering, Pinterest has quietly been growing in the background. Is it time your brand took notice?…
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Pinterest’s intriguing influx of new users and exciting ad opportunities

Pinterest’s intriguing influx of new users and exciting ad opportunities

This year, Pinterest’s growth has improved by leaps and bounds. So much so, that it’s ahead of Snap & Twitter. Should you hop over see if Pinterest advertising could be for you? In this week’s Serious Social, we’re chatting about Pinterest’s move towards eCommerce, targeting options and ad formats.
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Pinterest tests wide-format promoted videos & increases efforts to court Entertainment brands

Pinterest tests wide-format promoted videos & increases efforts to court Entertainment brands

According to Pinterest, the platform has seen a 180% uplift in video views in the last year. That figure tallies with what the other social media giants are saying about video, which cements the idea that brands, and social offerings, have to be on the front foot…
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Here’s why you should use Pinterest for seasonal advertising

Here’s why you should use Pinterest for seasonal advertising

It’s no secret that Pinterest users curate boards to plan birthday parties, weddings, Christmas, Halloween and every other occasion. Choosing a holiday destination, buying seasonal clothes, party planning. This is exactly why consumer brands should be using Pinterest for seasonal advertising. Pinterest is a place for beautiful images and products.
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Naughty or Nice? Pinterest’s got it sorted

Naughty or Nice? Pinterest’s got it sorted

‘Tis the season we all start panicking about what will land under who’s Christmas tree. Whether it’s family, actual friends (which is a much smaller list than my Facebook friends), or a random colleague (if they happen to be your Secret Santa at work), buying the RIGHT Christmas present can be…
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A Pinteresting new feature for promoting apps

A Pinteresting new feature for promoting apps

Pinterest is now letting brands promote apps on their walls via the platform’s self-serve platform and API partners. The update means iOS users can now download apps to their mobiles within Pinterest, without being redirected to the app store. Although it is fairly new, the feature has already been beta…
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Pinterest is stepping up its visual discovery features

Pinterest is stepping up its visual discovery features

I was walking on the street and I just saw a girl with my dream pair of shoes (OK I already have a lot, so let’s just say one of my dream pair of shoes). Right then and there, I wished there was some way I could get a quick…
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Slowly losing interest in Pinterest?

Slowly losing interest in Pinterest?

We reckon the recent introduction of search ads might turn the world of pins back into wins. The virtual online inspiration ‘cork’ board, as Pinterest is often referred to as, has 150 million monthly users. These 150 million are making on average of 2 billion searches…
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Make the most of your Pinterest boards

Make the most of your Pinterest boards

Most of you already know Pinterest. But if you can look past the design-ideas-pic sharing platform cliché, it’s more powerful than we often imagine, and can be incredibly useful to develop your brand online. Pinterest has as many monthly users as Snapchat (150 million), and 40% of new subscribers are…
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Smart Shopping with Pinterest

Smart Shopping with Pinterest

Almost exactly a year ago the super-clever tech folk at Pinterest launched Buyable Pins across their mobile apps in a bid to give users a simple way to buy and sell through Pinterest. For businesses this meant going through one of 5 partners to…
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Pinterest launches new visual search tool

Pinterest launches new visual search tool

Ever been on your friend’s profile, wondered where they had bought an item of clothing and how best to describe it so you can buy it for yourself? Or have you been stuck for words when browsing through interiors and wanted to know more about a specific item? Well if…
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Keep a tight hold of those purse strings as Pinterest unleashes its buy button

Keep a tight hold of those purse strings as Pinterest unleashes its buy button

Searching for outfit inspiration on Pinterest? Like what you see? The new ‘Buy button’ will make it yours! Pinterest has announced some very exciting news that in a few short weeks, US consumers will be able to purchase directly from the platform through its ‘buyable’ Pin, without ever having to…
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Pinterest’s Pin Picks kick-starting a spooktacular Halloween

Pinterest’s Pin Picks kick-starting a spooktacular Halloween

Pinterest has solidly established itself as one of the top visual content-sharing platforms, primed with plenty of  user-generated content but also curates content itself, through its Pin Picks feature – a lesser-known collection of a few of the Pinterest team’s “favourite things”, compiled in partnership with some…
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Pinterest, a picture playground?

Pinterest, a picture playground?

Do you know which social media sites are best for your business? Most B2C companies would admit they focus their efforts towards Facebook and Twitter, whereas, B2B companies predominately use LinkedIn. Without research and insight it’s easy to make these assumptions, but are marketers are forgetting one of the largest…
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Want to drive sales? The power of Pinterest for purchasing

Want to drive sales? The power of Pinterest for purchasing

For brands using social media increased exposure and awareness is great, but knowing that your profiles are having the desired impact and driving people to purchase is the end goal. A new study from the Harvard Business Review has found that Pinterest in particular is having a…
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Pinterest pins hopes on a more profitable proposition

Pinterest pins hopes on a more profitable proposition

With the ink barely dried on Facebook’s latest announcement, you could be forgiven for thinking that the social network was feeling marginally threatened by the likes of visual counterparts such as Pinterest. Facebook’s latest redesign places a clear emphasis on visual content, sending the message to brands that text-only content…
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Has the new web based analytics tool made Pinterest more useful to businesses?

Has the new web based analytics tool made Pinterest more useful to businesses?

There have been many questions raised as to the benefits of using Pinterest for business. The visual content hub is increasingly being used as a way of linking back to other, often text based content. Brands can post images on Pinterest to lead users to content on other platforms, such…
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Burberry tops Pinterest

Burberry tops Pinterest

Despite being 156 years old, Burberry is proving to be a very progressive brand with its use of innovative social media platforms. It is currently the leading British fashion brand on Pinterest, the image-sharing social network that has gained huge traction around the world since it launched in 2010. Pinterest,…
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Pinterest Marketing Cheat Sheet

Pinterest Marketing Cheat Sheet

Pinterest, the pinboard-style sharing platform offers exciting opportunities for brands to connect with their customers in an innovative, emotional way by tapping into their passions. For some, such as fashion retail brands, it couldn’t be easier – customers will lap up rich, visual content (especially when it’s a designer handbag!) However, Pinterest’s…
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Should UK brands be ready to adopt Pinterest?

Should UK brands be ready to adopt Pinterest?

Shortly after my last post on Pinterest this insightful infographic circulated giving further evidence that the platform could really become a big player in 2012 – check out “is Pinterest the next social commerce game changer“ After making such a huge splash in the US…
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Pinterest – 2012’s social media success story?!  Further evidence

Pinterest – 2012’s social media success story?! Further evidence

Subsequent to my last post on Pinterest and whether it is set to be 2012’s social media success story – this insightful infographic surfaced which certainly suggests it may well be… Want to know how Pinterest may impact UK brands?…
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Pinterest – 2012’s social media success story?

Pinterest – 2012’s social media success story?

Pinterest was the surprise social network of last year in the US achieving over 31 million visits and rising to number 7 in the Hitwise top 10 social networks of 2011. Whilst the network only represents 0.68% share of visits (Facebook represents a staggering 63.31%) – Pinterest is set to…
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Social snapshot – 22.08.2024

Social snapshot – 22.08.2024

Time for your weekly social media roundup! We’re here to keep you in the loop with a brief overview of the latest happenings. Check out the key highlights from the past week: Pinterest has published its autumn trend report Pinterest has released its latest trend update, offering insights into the…
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SOCIAL SNAPSHOT — 26.06.2024

SOCIAL SNAPSHOT — 26.06.2024

Prepare yourself for another social media snapshot! Weekly, we summarise the newest developments in social media to ensure you stay informed. Let’s dive right into the key highlights 👇 What’s Whee? TikTok is expanding its app portfolio with Whee, a private image-sharing platform for close friends, contrasting with its broader…
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SOCIAL SNAPSHOT — 05.06.2024

SOCIAL SNAPSHOT — 05.06.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know. Let’s dive into the highlights 👇 TikTok Launches UK Genny Lex Centre TikTok has introduced an in-app General Election Centre to provide reliable election information to UK users,…
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Social snapshot – 22.05.2024

Social snapshot – 22.05.2024

Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.   Read more here. TikTok launches program to…
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SOCIAL SNAPSHOT — 24.04.2024

SOCIAL SNAPSHOT — 24.04.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: NoSpace Is for Zoomers Big announcement! Get ready for a groundbreaking new platform hitting the scene this summer. Say goodbye to the…
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SOCIAL SNAPSHOT — 03.04.2024

SOCIAL SNAPSHOT — 03.04.2024

Prepare yourself for another social media snapshot! Weekly, we summarise the newest developments in social media to ensure you stay informed. Let’s dive right into the key highlights 👇 LinkedIn Tests New Video Tab LinkedIn is testing a new video tab similar to TikTok, reflecting the growing popularity of vertical…
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Botanica Style, Not Just Flowers

Botanica Style, Not Just Flowers

Why, When, Where, all at once  Botanica is the trend of response to a world increasingly shaped by technology, seeking to reconnect individuals with the beauty of the environment. Ok you may have seen this before, in the early 2000’s, but it is now back and it’s here to stay.
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Social snapshot – 31.01.2024

Social snapshot – 31.01.2024

Navigating the dynamic realm of social media updates can be quite a task. Discover the latest highlights here: X is experimenting with a specialised video tab X is in the process of creating a new video tab, positioned at the center of the lower function bar in the app.
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Social Snapshot — 22.11.2023

Social Snapshot — 22.11.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: LinkedIn’s Collaborative Articles Gain Momentum as Fastest-Growing Traffic Driver LinkedIn’s Collaborative Articles, launched in March, have become the platform’s fastest-growing traffic driver, with a 74% month-over-month increase in readership.
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Festive Food & Drink Trends: Mastering Social Media Marketing in Q5

Festive Food & Drink Trends: Mastering Social Media Marketing in Q5

As the festive bells jingle closer, it’s paramount to sharpen your focus on Q5 – the pivotal marketing quarter where opportunity and challenge coalesce. Understanding the pulse of social media during this period is not just beneficial; it’s business-critical. Why This Report Is Your Festive Compass: Consumer Engagement Soars: With…
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AI and Visual Design in Social Media: A Fusion

AI and Visual Design in Social Media: A Fusion

AI is revolutionising the way we create, share, and interact with visual content on social media platforms. In this blog, we'll explore the fusion of AI and visual design in social media, highlighting its impact, benefits, and potential for the future.
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Stop! Summer time: Stop-motion summer fun

Stop! Summer time: Stop-motion summer fun

This summer, our design team was set a challenge - to create a series of snappy company logo idents, to go out across our social feeds to coincide with our summer Friday afternoons off. They chose to use the magic of stop-motion to give these short animations a curious and organic feel.
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Organic & Paid: Complement and Triumph

Organic & Paid: Complement and Triumph

Social media is a powerful tool for organizations looking to connect with their customers. I think we can all agree on that. But it’s not just that – it allows businesses to reach their exact target audience with their advertising messages; it helps create a community and build brand trust,…
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SOCIAL SNAPSHOT – 05.04.2023

SOCIAL SNAPSHOT – 05.04.2023

What is new and exciting in the world of social media? Let’s talk about it… LinkedIn Adds Suggested Posts LinkedIn has added a new feature called Suggested Posts to its platform. The feature will display posts that may be of interest to…
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Social Snapshot – 22.03.2023

Social Snapshot – 22.03.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: WhatsApp adds new group chat controls The app announced new control options for group chats which will enable users to manage who joins…
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Picnic Trends: Brandwatch Insights

Picnic Trends: Brandwatch Insights

As the temperatures slowly increase and the picnic season approaches, now is the time to start paying attention to the essential picnic trends and plan ahead for National Picnic Week. According to gov.uk nearly half of adults in England report spending more time outdoors than before the pandemic, which…
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Social Snapshot – 01.03.2023

Social Snapshot – 01.03.2023

What is new and exciting in the world of social media? Let’s talk about it… TikTok Sounds for Business TikTok has launched Sounds for Business, a collection of custom sounds to help businesses of all sizes create quick, engaging, and creative content for the TikTok community.
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Social Snapshot – 15.02.23

Social Snapshot – 15.02.23

It’s that time of the week again! Here is a snapshot of the latest happening in the world of social media 👇🏻
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Artifact: The new kid on the block

Artifact: The new kid on the block

Artifact, the new text based media app that it's like TikTok for text.
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Not just a dry season

Not just a dry season

The sober movement is growing… it’s more than just Dry January or Sober October! The growth of non-alcoholic drinks is about consumers having more choices. Driven largely by Gen Z, it’s interesting to see that males aged 18-34 are the most likely to trial no/low-alcohol drinks, and in fact, stats…
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Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

Oops!… Musk Did It Again 🎶 Twitter’s disastrous attempt to ban posting links to other social networks.

Twitter will begin to ban its users from posting links to other social networks
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EVERY LITTLE SHOPPER MISSION HELPS

EVERY LITTLE SHOPPER MISSION HELPS

DRIVING TESCO SHOPPERS TO SEEK OUT MISSION WRAPS Let’s set the scene… After securing a new listing in selected Tesco stores – adding this supermarket retailer to their other listings in Sainsbury’s and Asda – Mission Wraps now needed to set their sights on retaining and increasing their shelf space.
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Social Snapshot – 30.11.2022

Social Snapshot – 30.11.2022

Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines. 👇 Pinterest Creator Rewards ends today 📌 To all the creators who participated, thank you for your partnership. We’re committed to exploring more ways to…
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Social snapshot – 23.11.2022

Social snapshot – 23.11.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: Pinterest is now available in Afrikaans, Croatian and Bulgarian languages Pinterest is expanding its language options to Afrikaans, Croatian and Bulgarian. That makes the platform available in 41 languages to…
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Social Snapshots 19.10.2022

Social Snapshots 19.10.2022

The constant stream of fresh social media insights that appear daily can be challenging to follow. We got you covered! The newest social media news are here.
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Halloween Trends to Boost your Marketing Campaigns

Halloween Trends to Boost your Marketing Campaigns

The Halloween trends that can help you to fuel your brand visibility and consideration.
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How to use Hashtags on social media 

How to use Hashtags on social media 

When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares. 
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Social snapshot – 10.08.2022

Social snapshot – 10.08.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: WhatsApp adds new privacy tools WhatsApp has announced additional features for more privacy, protection, and control for users. Find out more here. And YouTube is adding features…
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Social Snapshots 03.08.2022

Social Snapshots 03.08.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media.
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Social snapshot – 13.07.2022

Social snapshot – 13.07.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: Instagram tests a ‘Notes’ shelf The platform adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with…
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Three of the latest key trends in Influencer Marketing

Three of the latest key trends in Influencer Marketing

With social media platforms always on the move, marketers are constantly looking to find smarter ways to tap into the potential of utilising influencers. A recent survey has explored the latest trends within the influencer marketing space and how this will change the digital world: Social commerce…
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Social Snapshot – 04.05.2022

Social Snapshot – 04.05.2022

The latest happening in the world of social media from Snapchat and Facebook Stories to Pinterest and Insta full screen - Read the Social Snapshot
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5 Tips on How to Set Social Media Marketing Budget

5 Tips on How to Set Social Media Marketing Budget

Have you ever thought about why some companies have success advertising on social platforms and some don’t? What is the first step to improving the effectiveness of social media advertising? In today’s blog, we discuss how to set a realistic social media marketing budget and how this can help you…
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Social Snapshot -02.03.2022

Social Snapshot -02.03.2022

With so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media: Pinterest celebrates Women’s History Month by launching a new…
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Episode 71: Serious Social – Proving value for every pound spent in social

Episode 71: Serious Social – Proving value for every pound spent in social

In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is in the thick of social, being innovative and smart. You’ll learn loads. If…
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Social Snapshot – 02.02.2022

Social Snapshot – 02.02.2022

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Instagram adds new poll options for Instagram Stories. Instagram…
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Social media trends that’ll be big this year

Social media trends that’ll be big this year

Social media has evolved and will continue developing throughout the years.  So, let’s talk about some of the social media trends we expect to see making waves in 2022: The “creator economy” Over the past decade, big online platforms such as Facebook, Snap, TikTok…
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Social Snapshot – 15.12.2021

Social Snapshot – 15.12.2021

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot:   Twitter adds auto captions for video uploads Twitter has announced that all videos within tweets will have auto captions, providing more ways…
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Social Snapshot – 10.11.2021

Social Snapshot – 10.11.2021

It’s that time of the week – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world…
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Social Snapshot – 13.10.2021

Social Snapshot – 13.10.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   Snapchat launches Club Unit…
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Social Snapshot – 22.09.2021

Social Snapshot – 22.09.2021

Another week, another social snapshot. Have a look at the latest happening in the world of social media:   Facebook is introducing ‘’Community Awards’’ Facebook is testing a new feature called ‘Community Awards’ to encourage engagement in groups. Find out more here.   Snapchat launches…
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Social Snapshot – 15.09.2021

Social Snapshot – 15.09.2021

This week’s Social Snapshot is here! Let us take you to the latest Social Media updates.   ‘LinkedIn Learning Hub’ to provide a more comprehensive overview for both individuals and businesses. ‘Learning Hub’ to more users, makes 40 popular courses available for free. Find out more…
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Who’s the social platform boss?

Who’s the social platform boss?

With just two exceptions, TikTok has held the lead as the most downloaded app for the past 18 months. Its growth has been meteoric and undeterred despite content concerns, data safety issues and other fun controversies. The other important aspect to note is that these downloads are likely from primarily…
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Episode 62: Serious Social – Unlocking social as lockdown lifts

Episode 62: Serious Social – Unlocking social as lockdown lifts

Ep 62: Serious Social – Unlocking social as lockdown lifts In this episode of Serious Social, Katy Howell explores how societal change will impact your brand approach social media as restrictions and lockdowns start to lift. Tune in now to find out what will change, the…
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When to post on social media

When to post on social media

  Throughout 2020 and into 2021, social media has become more important than ever to stay in touch with people, find new trends and hobbies and keep up to date on current events. Brands had to thrive while undergoing rapid, unexpected digital transformation, and social marketers had to…
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Social Snapshot – 09.06.2021

Social Snapshot – 09.06.2021

  Another week, another Social Snapshot. It can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:…
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Social Snapshot News Roundup – May

Social Snapshot News Roundup – May

Hello and welcome to our latest Social Snapshot News Roundup! Let’s dive right in:   Clubhouse – the uber popular social audio app – launched its Android version this month, bringing with it one million new users, and a million more are sitting on the waitlist. The app…
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Social Snapshot – 19.05.2021

Social Snapshot – 19.05.2021

  We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot.   Pinterest shares…
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Social Snapshot – 05.05.2021

Social Snapshot – 05.05.2021

Another week, another social snapshot. We know it can be hard to stay up to date with the social media news popping up every day. Stick with us as we take you closer to the world of social media and everything you need to know.   Facebook launches…
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Social Snapshot – 28.04.21

Social Snapshot – 28.04.21

It’s that time of the week again – time for your social snapshot! Grab a coffee and stick with us as we take you through our weekly roundup of everything you need to know about what’s new on social media   Twitter launches an initial test of ‘Professional…
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Social Snapshot 21.04.2021

Social Snapshot 21.04.2021

Another week, another social snapshot. Sometimes it can be hard to stay up to date with the constantly changing world of social media! Stick with us as we take you closer you through our weekly roundup of everything you need to know.   Facebook letting users transfer posts…
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Social Snapshot – 10.03.2021

Social Snapshot – 10.03.2021

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know…   Twitter’s restricting ad replies The news we’re welcoming with…
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Social Snapshot – 20.01.2021

Social Snapshot – 20.01.2021

We’ve almost made it to the end of January, and what a month it has been! Now you’re back in the full swing of working you might be falling behind on social news, which is where we come in. So, sit back, grab a coffee and get up to…
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Episode 41:  Serious Social – Using Déjà vu forces for good

Episode 41: Serious Social – Using Déjà vu forces for good

  Ep 41: Serious Social – Using Déjà vu forces for good The sheen of a brand new year is fast fading, but brands can use the lessons from the last lockdown to evolve and improve social media best practice in 2021 If you’re after…
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Social Snapshot – 22.12.20

Social Snapshot – 22.12.20

We’re just about ready to down tools and dive into the mince pies! BUT, before we do, we’ve got one last round up of the news, updates and announcements on social this past week.   TikTok adds ‘Year in review’ In many ways, 2020 has been a year…
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Scaling D2C with social media rocket fuel

Scaling D2C with social media rocket fuel

Let’s face it Covid restrictions have transformed trends, behaviours and shaped the way we live our everyday lives. And when it comes to shopping, things are very different from what they were seven months ago. Ever-changing consumer habits have forced many companies to re-think their retail and distribution models,…
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Social Snapshot – 25.11.2020

Social Snapshot – 25.11.2020

It’s been a BIG week for social news. We’ve seen new features, new partnerships and details about what’s to come from all of the top platforms! To help you stay on track, we’ve rounded up a few articles… Let’s get stuck in   Instagram’s testing FAQ’s Instagram is working…
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D2C selling on Social in Holiday mode!

D2C selling on Social in Holiday mode!

2020… what else is there left to say? A soul-sapping, up and down rollercoaster of emotions that has forced some to do the unthinkable. Yes, that’s right people. Christmas trees are sprouting up in front-rooms across the UK as families and friends alike look to ’light up lockdown’. Like it…
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Social Snapshot – 30.09.2020

Social Snapshot – 30.09.2020

It’s been a big week for social media news, with lots of new features and insights! So we’ll get right to it…   LinkedIn adds new warnings LinkedIn has added a new feature to the platform which sends users prompts over inappropriate content and those that go against its…
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Social Snapshot – 23.09.2020

Social Snapshot – 23.09.2020

It’s been a big week for social media news, with lots of new features and insights! So we’ll get right to it… Facebook removes text restrictions Good news for all marketers! Facebook has announced it’s removing the restrictions on ads that are too lengthy in text, in the main…
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Social Snapshot – 26.08.20

Social Snapshot – 26.08.20

New features galore this week – join us as we go through all the tools you’ll be playing with in coming months with our Social Snapshot:   Instagram has replaced Nametag Codes with QR Codes to quickly connect users Back in 2018, Instagram launched what it called ‘Nametag…
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Social Snapshot – 12.08.2020

Social Snapshot – 12.08.2020

Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know…   Pinterest rolls out skin tone search & AR. Pinterest has expanded its Skin Tone…
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Social snapshot – 05.08.2020

Social snapshot – 05.08.2020

No time to go through all the social media news of the past week? Don’t worry – we’ve collated it all for your easy perusal. Take a look:   Facebook’s Q2 results beat estimates Facebook has beat its Q2 estimates, reaching $18.69 billion in revenue and 2.7…
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Start your Christmas marketing now

Start your Christmas marketing now

Sounds mad doesn’t it? Who’d of thought that now is the time to start your Christmas campaigns. Usually you are finalising plans in July for Q4, but not advertising. Things are indeed strange. A look at the social conversations and latest insight from Facebook and Pinterest makes it…
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Episode 18: Ho Ho Ho! Christmas is trending

Episode 18: Ho Ho Ho! Christmas is trending

  Ep 18: Serious Social – Ho Ho Ho! Christmas is trending It’s social moments and trends that let us understand audience intent. It’s rising interests and topics that enable us to align and drive brand in the category. And it’s changing behaviour that identifies triggers and…
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Social Snapshot – 01.07.20

Social Snapshot – 01.07.20

As always, the world of social media is non-stop with news and platform updates. And of course, this week is no different! So, dive right in and find out the latest happenings with our Social Snapshot…   Facebook’s announced another algorithm change. Another week, another algorithm change. This week,…
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Are you keen on Keen?

Are you keen on Keen?

      We all must know that at some point Google will take a formula that’s been well received and try to emulate it, which is exactly what’s happening with Keen – Googles latest offering, “a place to grow and share your interests with loved ones, and…
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Pride month on social media: features galore

Pride month on social media: features galore

Pride months is here, and while many people will be celebrating at home, social media is once again delivering features to users that let their voices be heard digitally. In London, the annual march that usually involves more than a million volunteers, artists and Pride-goers cannot take place. Instead, Pride…
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Episode 14: Trends from TikTok to takeaways

Episode 14: Trends from TikTok to takeaways

Ep 14: Serious Social – Trends from TikTok to takeaways Updates on how user numbers and engagements are growing on certain channels, suggestions about getting started on TikTok and Pinterest, and recent data on sectors like food and drink and travel as the UK starts to…
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Social platforms are making moves in eCommerce

Social platforms are making moves in eCommerce

This won’t come as a surprise to anyone, but the big players in social media are finding new ways to monetise their platforms. The shift towards full eCommerce platforms has been particularly apparent in recent weeks, with the introduction of new storefront features. So, what’s new? And more importantly, what…
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Eating up the food and drink trends in social

Eating up the food and drink trends in social

From baking banana bread to getting sick of our own cooking and ordering in, here are some of the key drivers and examples of the food and drink sector in social media: Eating and drinking at home After 4 weeks in lockdown, McKinsey reported that 46%…
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