Social Snapshot – 22.03.2023

March 22, 2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below:

WhatsApp adds new group chat controls

The app announced new control options for group chats which will enable users to manage who joins groups, while providing new insights into groups in-common with other users. The aim is to provide more context for connection and discovery.

Find out more here.

Instagram launches reminder ads and promoted results in search

Instagram’s introducing two new ad options – Reminder Ads that enables users to receive alerts ahead of events and ads in search results. Ads will show up in the feed that people can scroll when they tap into a post from search results.

Find out more here.

LinkedIn enables native post scheduling

An update from LinkedIn – the platform is launching a native post scheduling feature when you compose a post on the web, you’ll also be able to select a date and time that you want the update to go live.

Find out more here.

Pinterest delivers tips on effective advertising approaches

Pinterest provides some new Pin ad tips, based on various brand lift studies, incorporating feedback from over 120,000 Pinners.

Find out more here.

Latest Posts

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…

Yep – it’s a 101 for finding out if your B2B social campaigns and content are delivering. Think you know it all? Think again. The sands of marketing are shifting…again. Aligning metrics and business objectives. Most B2B marketers can tell you the engagement rate. And they certainly know the level…