Presentation on brands in social media

Just gave this presentation at the Online Marketing Show. Not sure it makes a lot of sense without the banter over the top, but I thought I would share. The slides really fall into four categories: How brands are performing in social media The changing landscape online How you can trigger conversations by tapping into passions…

Read More

Google, Yahoo!, Apple and Microsoft are the most talked about brands online

Our latest research looking at brand conversation in social media shows that techie companies, [tag]Google[/tag], [tag]Apple[/tag], [tag]Yahoo! [/tag]and [tag]Microsoft[/tag], take the lead in terms of brand mentions in blogs, social networks and photo and video sharing sites.The study, launched at the Online Marketing Show examines the [tag]Interbrand Top 100 global brands [/tag]and their voice in…

Read More