Archive: Oct 2021

Pinterest was the surprise social network of last year in the US achieving over 31 million visits and rising to number 7 in the Hitwise top 10 social networks of 2011. Whilst the network only represents 0.68% share of visits (Facebook represents a staggering 63.31%) – Pinterest is set to…
Read More
As all eyes focus on the social commerce landscape for 2012, Dimensions Mall, has dropped a veritable bomb less than a month into the year. While 67% of retailers are already planning to use Facebook to drive traffic through to e-commerce in 2012, not to mention Coca-Cola,…
Read More
Still relatively unheard of amongst the masses, RFID or radio frequency identification technology has recently made the headlines as it is potentially going to be adopted for use at summer festivals in the UK. Glastonbury organiser, Michael Eavis has confirmed that he is looking into using the technology – read more…
Read More
With the launch of 60 new applications using the Timeline and Open Graph, Facebook is about to expand beyond the Like.  The new functionality will allow users to share perpetual actions (‘love’, ‘want’, ‘need’) via applications through the Open Graph. There are obvious benefits for brands, especially given the buying…
Read More
For years, content strategists have been hiding in the wings, quietly coordinating the show, while the social media rock stars take centre stage. Not anymore. A media frenzy surrounding the information overload debate, combined with the growing impact of social search, mean that the need for sophisticated content planning is…
Read More
 New research shows consumers who engage with companies using social media spend up to 30% more than consumers that don’t. The same research from Bain & Company, suggests they are also more loyal and emotionally connected than customers who are not socially engaged.
Read More
  You may notice that the internet is slightly quieter than you are used to tomorrow.  This is due to numerous internet giants protesting the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). Opponents to the bills state that if passed into…
Read More
You may have seen the other day that GPS navigation system Waze hit 10m users. It’s a social tool that aggregates user reports on traffic, accidents and the like. I’m a recent convert and signed up a few months ago, since…
Read More
There is no doubt that the growth of Slideshare has got B2B marketers excited about using social media again. It has become the world’s largest content sharing community. Combine this with the reach of Twitter and LinkedIn and the platform has become a vital part of the best…
Read More
If so, you are not alone. New research from econsultancy shows a whopping 85% of brands believe increased social media marketing by competitors will have a significant impact on their social media plans in 2012. With all innovation, there is an adoption curve (see…
Read More
  Whether you’re planning your tactical social media campaign or reengineering your business for the social consumer, social media research is invaluable in setting benchmarks.  They help you manage expectations, isolate priorities and best of all, define KPIs that set the evaluation bar. But there is…
Read More