Live brand social: get on the right wavelength

Did you skim stones at the beach when you were younger? It’s a favourite summer pastime for plenty of kids but it isn’t so far from the marketing mix that many adults find themselves swimming through these days. How so? Skimming stones has a short lifespan when it comes to entertainment value. The same can…

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Live brand social: a melting pot of creative marketing

  There’s a reason that people like chilli and chocolate and it’s really simple: opposites attract. Alone, these ingredients are delicious but in very different ways. Combined (despite the initial reaction that you’re preparing a culinary disaster) the result is surprisingly satisfying. It’s not so different in brand marketing. You can take two seemingly standalone…

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Facebook video ads: Watch this space

  Rumours are plentiful that Facebook will begin to roll out a video advertising offering this summer. This would have Facebook users finding video ads popping up in their Newsfeeds, as soon as July this year. The video ads would begin playing in silent mode, until the Facebook user opts to turn on the sound,…

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