By Amber Lovell Dykes | August 2, 2022
Gaming is a central pillar of modern culture with some creators now more commonly recognised than mainstream celebrities. Influencers also have the potential to greatly impact the extended interests and purchasing behaviours of their online communities, so brands are quickly learning how to leverage this massive audience by gaining gamers’ trust. Twitter recently announced that there were approximately 1.5 billion tweets about gaming in the first half of 2022. It’s a very, very mad world.
Hey! Games are an advertising channel.
Don’t wish it were easier, wish you were better. Successful advertising in games relies heavily on bespoke experiences that inspire gamer creativity. Social experiences in-game cater to additional online activities like concerts and sporting events but also a myriad of other interests that shape our daily lives. The opportunities are limitless.
Look! gCommerce is valuable for audience engagement.
The best solution to a problem is usually the easiest one. gCommerce is the gamification of eCommerce or simply commerce through games enabling players to complete purchases during gameplay with no interruptions. Gamers win through engagement and rewards, brands win through performance-based marketing, and game developers win through a targeted revenue stream. It’s super effective!
Listen! Gaming trends will continue to drive consumer behaviour.
Uphold the mission. Gamers love to talk about the products that make the time they spend gaming more enjoyable. The goal is to establish authentic connections and convert gamers into customers through sponsorship and integration programmes. Moving towards the metaverse, gaming trends will become the most important element for brand relevancy.
As brands like Burberry are partnering with gaming professionals to promote inclusivity, the sheer reach of these communities cannot be ignored as over one-third of the world’s population are active gamers. Larger than all other entertainment industries combined, gaming is projected to reach revenues of over $260 billion by 2025. No wonder brands are suddenly getting serious about gaming. All your base are belong to us.
How many easter eggs did you find above? If you’re ready to get serious about social, get in touch to learn more about how we can help.