Search results for "influencers"

OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

Influencer marketing can really power up your social media strategy providing you build relationships with the right influencers. Ask yourself are you following or considering the recommendations below before you embark on your activity. 7 top tips to work with influencers: Know your audience: Every successful influencer marketing collaboration starts with knowing…
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I guess this is how the wider world views social influencers?

I guess this is how the wider world views social influencers?

Here’s a story about a young lady who wanted to spend five nights in a luxury Dublin hotel. As she says herself, it was to be for “an early Valentine’s Day weekend”. Nothing too unusual there. Here’s the kicker, because of who she is, rising social media influencer…
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How brands must work with influencers to stop breaking the ASA rules

How brands must work with influencers to stop breaking the ASA rules

  Last week, Marnie Simpson was rapped firmly on the knuckles by the ASA for breaking CAP code rules and promoting brands without making clear she was paid to do so. There was coverage across OK!Magazine, BBC, Sky News, Daily Mail and…
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Easy ways to win big with micro-influencers

Easy ways to win big with micro-influencers

Admit it, we all know someone who thinks that working with a major influencer is an easy way to get their product in front of millions of people. They often fall at the first hurdle when they realise their favourite YouTube Creator is charging a not-so-small…
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Is Klout any good for finding influencers? And how should we measure influence?

Is Klout any good for finding influencers? And how should we measure influence?

In the event of Klout’s new feature to identify expertise, and the fact that I seem to be increasingly talking more and more to clients around this subject, I thought it seemed timely to discuss influencers. Firstly, what is Klout’s new feature? Well, in a nutshell, it…
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Finding your influencers through link listening

Finding your influencers through link listening

Knowing your influencers is a key goal for most companies. However, there is no straight forward formula, or right or wrong way to identify these evangelists. Repeated engagements and metrics such as Klout will help in assessing how engaged and how influential they are in their own merit, but…
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Segment your Twitter influencers by location and keywords with SocialRank

Segment your Twitter influencers by location and keywords with SocialRank

  Twitter analytics service SocialRank is expanding its service to further evaluate the people who are following you on Twitter, giving you the option to segment your followers by location, keyword searches and a combination of the two. The original version of…
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A free tool to find your social influencers

A free tool to find your social influencers

There is no secret that social media is a crowded space. Given the high content saturation on most topics you can think of, how do you identify people (and therefore content) that really matter? I’d suggest this free tool will be very helpful in your search for genuine thought leaders…
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Rewarding influencers – it’s not all about the money

Rewarding influencers – it’s not all about the money

Our social shopping research revealed a high propensity for influencers [and consumers] to want rewards for recommending a brand or reviewing a product/service. There is, unsurprisingly, a high demand for incentives that discount (75%). But the intriguing insight is how this is coupled…
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Top 3 Reasons Why Brands Are Getting Serious About Gaming

Top 3 Reasons Why Brands Are Getting Serious About Gaming

Why are brands getting serious about gaming? It's all about advertising, engagement, and trends.
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Influencer or content creator?

Influencer or content creator?

Take a look at the differences between an influencer and a Content Creator.
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B2B for social: getting ahead with lead generation

B2B for social: getting ahead with lead generation

The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…
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The role of Social Media in the B2C Purchasing Journey

The role of Social Media in the B2C Purchasing Journey

Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.
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Culture Codes

Culture Codes

Meta hosted a pretty great and insightful webinar last week, Culture Codes: How Platform Native Advertising Builds Brands with Humanity and I wanted to take a moment to go through it a little bit and share some of my thoughts.
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WHAT INDUSTRIES ARE CREATING THE MOST POSITIVE EXPERIENCES?

WHAT INDUSTRIES ARE CREATING THE MOST POSITIVE EXPERIENCES?

Learn what is t average customer satisfaction rate by the industry and what are the main drivers of sentiment
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Three of the latest key trends in Influencer Marketing

Three of the latest key trends in Influencer Marketing

With social media platforms always on the move, marketers are constantly looking to find smarter ways to tap into the potential of utilising influencers. A recent survey has explored the latest trends within the influencer marketing space and how this will change the digital world: Social commerce…
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TikTok Tips and Tricks

TikTok Tips and Tricks

Ever posted a video to TikTok to see it sink like a stone? Well, worry no more!  TikTok just shared an article with helpful tips and tricks on how to get the most out of your posts, which I thought was worth taking a closer look at.
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The power of TikTok

The power of TikTok

TikTok is no longer a platform just for young people looking to have fun or to find a new dance challenge. It has now become the place where, every day, millions of people decide to make a purchase. It is proven that this social media channel is one…
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Turning B2B boring into B2B brave

Turning B2B boring into B2B brave

Turning B2B boring into B2B brave with Onalytica and Ericsson
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Satisfying social ROI

Satisfying social ROI

Crunching the data and turning it into insight is what we’re all about – BUT… you’ll be failing if that’s all you focus on. Proving the value of social back to your organisation can be challenging – we’ve got some ideas about how you can best do this.
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Episode 71: Serious Social – Proving value for every pound spent in social

Episode 71: Serious Social – Proving value for every pound spent in social

Ep 71: Serious Social – Proving value for every pound spent in social. In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is…
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Social Snapshot – 19.01.2022

Social Snapshot – 19.01.2022

With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: TikTok adds insights on…
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Hotel Chocolat breaks new ground with Online Easter Egg Hunt

Hotel Chocolat breaks new ground with Online Easter Egg Hunt

Winning Hotel Chocolat campaign on social
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ASOS: UNTITLED launch

ASOS: UNTITLED launch

Working closely with influencers to build credibility, social proof and reach. Delivering growth and credibility for the brand
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Episode 69 : Serious Social – Bring the social boom

Episode 69 : Serious Social – Bring the social boom

Ep 69: Serious Social – Bringing the social boom  2021 is coming to an end and it’s time to get your brand’s social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year’s successes and forecast 2022’s triumphs, dissecting…
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Bringing the social boom for your brand

Bringing the social boom for your brand

Do end-of-year tactical social media forecasts benefit your business? In a word, no. I could finish the blog there by stating the obvious and not offering insight, but that would mean I too fall into the trap of offering perceived wisdom, but reality being the opposite.
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China, the social innovator and trendsetter

China, the social innovator and trendsetter

Everyone loves social media, and China is no exception. With over 931 million active monthly users, it is the largest social media market in the world! However, in China, social is nothing like what you and I are used to. The platforms are different, with advertising, algorithms, and influencers…
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Social media trends to watch out for in 2022

Social media trends to watch out for in 2022

Marketers, it’s that time of the year again. With less than a month until New Years, we’re looking ahead at trends that will dominate in 2022 on social media.   TikTok remains the biggest influence on social   In 2020, TikTok was the world’s most…
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TikTok it’s social o’clock

TikTok it’s social o’clock

  With over 1 billion monthly active users and more than 2.6 billion downloads worldwide, I think we can all agree that TikTok is massive. Within the app, users are faced with a wide range of opportunities to create and share content, which has got many organisations thinking…
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How does social listening help brands to remain competitive in the Age of the Customer?

How does social listening help brands to remain competitive in the Age of the Customer?

The rise in popularity of social media networks like Facebook and Twitter made the customer more connected than ever before. As a result, if someone has a positive or negative experience with a brand, it can be shared with millions of people online. According to researchers, marketers, and…
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How to create a cracking Christmas campaign on social

How to create a cracking Christmas campaign on social

Ho-ho-ho…It’s nearly that time of the year! There is no doubt that festive seasons are a perfect time to take advantage of social media and create some awesome marketing campaigns to remember.   Here are a few ideas on how to make a Christmas campaign that will capture…
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Why run Halloween campaigns on social media?

Why run Halloween campaigns on social media?

Spooky season is the perfect time to start creating engaging social content that grabs your audience’s attention. There are many reasons why you should consider a Halloween campaign as a marketer, but let’s stick to the obvious one – it’s a significant event that’s celebrated worldwide. Although the…
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Don’t make ad’s make TikTok’s

Don’t make ad’s make TikTok’s

Just a few months ago, TikTok had over 2.6 billion downloads worldwide and about 700 million monthly users. Including the IFers, where we share our monthly social snapshot roundups and occasionally people running around in dinosaur outfits. TikTok being so big, lots of brands want to figure out…
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Sanex: Celebrating skin on social

Sanex: Celebrating skin on social

By engaging with Sanex’s target audiences and offering exclusive creatives, the campaign achieved an increase in brand share from 4.3% to 8.5%
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Sony Rolly: Creative collaboration

Sony Rolly: Creative collaboration

The MP3 player, Rolly was created to fulfill one of Sony’s key objectives: to develop innovative, unique products. However, it had been designed with a Japanese audience in mind and consequently met with a poor reception from American consumers and technology media at its US launch. The aim of the…
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How to interact with your audience on social

How to interact with your audience on social

During the pandemic, we began spending much more time on social media and interacting more with brands online. Resulting in brands having to adapt and very quickly. Now, the restrictions are easing down, but audiences still have those high expectations of brands to communicate well with them, especially…
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The powers of social listening

The powers of social listening

The process of social listening can be powerful for your marketing strategy if used effectively. Listening to, and monitoring the conversations happening online around businesses, products, specific conversations and much more, can help marketers create successful social content and truly get to know audiences on a more emotional…
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5 old social media approaches that work even better today

5 old social media approaches that work even better today

Back before social media was even called social media, brands were part of the conversation. Whether it was on Myspace, Flickr, Blogs, Habbo Hotel or the plethora of message boards – marketing comms was experimenting with talking direct to the customer. Now, 20 years on, the world has…
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Employee Advocacy: how did we get here?

Employee Advocacy: how did we get here?

Employee advocacy has moved centre stage in social marketing. It is accelerating as a program, pushing out its messaging in all new ways and putting employees at the forefront of business promotions and campaigns. What is driving this rapid increase in employee advocacy across social media, and what…
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How to Make Social Media Analytics to Help you Grow Better

How to Make Social Media Analytics to Help you Grow Better

Social Media has become a crucial element of digital marketing and its share of the marketing budget is expected to grow in 2021. Growing interest in this marketing category necessitates deeper, more powerful analytics. But how can social analytics benefit your business? In this quick blog, I wanted…
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Tips to TikTok success

Tips to TikTok success

As of the beginning of July 2021, TikTok has had over 2.6 billion downloads worldwide and sees almost 700 million monthly active users (many IFers included!) So, it’s a no brainer that brands want to jump on the bandwagon. But, like every social media platform, sometimes it works and…
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The Death of Instagram likes

The Death of Instagram likes

No brand is a stranger to the realm of social media likes, but it seems like 2021 will be the year to kick them to the curb. While introduced to help relieve social pressure and improve mental health for its users, it’s difficult to ignore how this impacts…
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The power of social listening

The power of social listening

Half of marketers worldwide have turned to social listening to understand consumers’ changing preferences during the pandemic. 63% of social media marketers believe listening will become even more important over the upcoming year. In this quick blog, I wanted to touch on the increasing importance of Social Listening…
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Our top 15 list of best practices for Facebook

Our top 15 list of best practices for Facebook

It may not be the new kid on the block, but please, no ageism here! The Facebook platform is still VERY important to the digital ecosystem, in fact, it’s top 3 according to Comscore. So we’re here to give you the checklist of your…
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Episode 60: Serious Social – What the F? Best practice for Facebook marketing

Episode 60: Serious Social – What the F? Best practice for Facebook marketing

Ep 60: Serious Social – What the F? Best practice for Facebook marketing In this week’s Serious Social Live, Belle Lawrence covers off all mistakes you can avoid making with Facebook marketing, from not setting up a Business Manager, to getting locked out of your account!…
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Understand the conversation, then join in!

Understand the conversation, then join in!

Brands, we hear your plea… you want better engagement and higher conversions, right? What’s the secret [BBQ] sauce? It’s the consumer data. In social, there are billions of consumers chatting about everything under the sun, so you just need to listen, interpret the data and use it to…
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Episode 54: Serious Social – Stop whispering into the void

Episode 54: Serious Social – Stop whispering into the void

  Ep 54: Serious Social – Stop whispering into the void The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you’re scaling…
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Rules of engagement for social

Rules of engagement for social

If you need some practical tips about community engagement on social, you’ve come to the right place! Audiences, whether in B2B or B2C are very unforgiving when it comes to how brands engage with them – more than ever, we want brands to be fast, human, clear and…
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Social Snapshot – 28.04.21

Social Snapshot – 28.04.21

It’s that time of the week again – time for your social snapshot! Grab a coffee and stick with us as we take you through our weekly roundup of everything you need to know about what’s new on social media   Twitter launches an initial test of ‘Professional…
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How the influencer marketing landscape has changed

How the influencer marketing landscape has changed

Influencer marketing: a form of social media marketing that helps bridge the gap between businesses and consumers, offering insights into products to help inform decision making and ultimately influence audiences. Of course. What started as a hobby and changed into a career in 2009, influencers have taken the social…
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What’s on your 2021 plate?

What’s on your 2021 plate?

It’s no secret that the last 12 months has thrown out some challenging moments for every single brand and organisation across the globe. Recently, Katy Howell (CEO, immediate Future) and Belle Lawrence (Associate Director, Immediate Future) sat down with a group of experienced marketers in the FMCG world…
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Effective Instagram influencer marketing

Effective Instagram influencer marketing

  There are new social media marketing tactics popping up every day. When first getting started in social, it can be tough to define which ones are right for your brand and audience.   Influencer partnerships can have a huge impact on boosting your…
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Three questions to ask, before your brand joins Clubhouse

Three questions to ask, before your brand joins Clubhouse

  Will Clubhouse live up to the hype? Will it last? Frankly, no one knows. But what is clear is that audio is coming into its own. Twitter is rolling out Spaces, and Fireside is waiting in the wings with…
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Episode 47: Serious Social –  Is your brand in the club yet?

Episode 47: Serious Social – Is your brand in the club yet?

  Ep 47: Serious Social – Is your brand in the club yet? Right now, Clubhouse is the talk of the town – quite literally. But should brands be on there? Join Katy Howell in this week’s Serious Social as she explores the value Clubhouse can…
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Approaching your TikTok strategy

Approaching your TikTok strategy

With 20.33 million daily active users, TikTok is fast becoming the place to be. What started as a platform viewed for the younger audience, the demographics of users have broadened (popularity increased during 2020), and more and more brands are exploring this new venture. But how should brands approach…
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Influencer marketing 2021

Influencer marketing 2021

Social media trends are quite often fleeting. Some find ways to adapt and evolve and stay relevant. Others are gone with the click of the fingers. One thing that is here to stay is influencer marketing. In 2021 brands are well aware that connecting with the consumers is…
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Episode 44: Serious Social – Priorities for paid social

Episode 44: Serious Social – Priorities for paid social

  Ep 44: Serious Social – Priorities for paid social A lot happened in 2020, and the same is true for the paid media landscape. In this week’s Serious Social, Belle Lawrence will be looking at the latest news and updates to help you navigate your…
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Let’s Get Tagging

Let’s Get Tagging

      Who doesn’t love a bit product tagging? Especially if you’re a business or creator. The process makes it so much easier for us, as consumers, to buy what we see in a post.   The latest company to jump on this, is none other than…
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Episode 42: Serious Social – From first date to wedded bliss

Episode 42: Serious Social – From first date to wedded bliss

  Ep42: Serious Social – From first date to wedded bliss With so many brands on social these days, there are few barriers to accessing customers on digital and brand loyalty is disappearing in a world of distraction. But it doesn’t have to be this way.
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Things to look out for in 2021!

Things to look out for in 2021!

2020 was unpredictable, to say the least! Some pre-pandemic predictions came to light and others were way off. What we do know is that social media usage skyrocketed. And with that, E-commerce sales boomed, online events took off and video calls become the norm. We aren’t here to…
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Episode 41:  Serious Social – Using Déjà vu forces for good

Episode 41: Serious Social – Using Déjà vu forces for good

  Ep 41: Serious Social – Using Déjà vu forces for good The sheen of a brand new year is fast fading, but brands can use the lessons from the last lockdown to evolve and improve social media best practice in 2021 If you’re after…
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Episode 35: Serious Social – Branded Communities

Episode 35: Serious Social – Branded Communities

  Ep 35: Serious Social – Branded Communities Join Katy Howell and award-winning marketer Nick Watt in this episode of Serious Social as they explore the world of branded communities and discuss how brands like Adobe, Levi’s, Google and more, create thriving communities. If you’re…
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Social Snapshot 21.10.2020

Social Snapshot 21.10.2020

Ready, set, #SocialSnapshot. It’s that time of the week again, and the newest roundup of social media updates does not disappoint. The first thing on our watch list is the newly-launched LinkedIn Stories. Marketers and professionals will now have the opportunity the share images and short videos with…
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Episode 31: Serious Social – T is for…

Episode 31: Serious Social – T is for…

  Ep 31: Serious Social – T is for… Get the T in this Serious Social session, because T is for TikTok, Twitch and Triller. With the first narrowly escaping a ban in the US, the second claiming a 223% increase in the number of creators…
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Social Snapshot – 07.10.20

Social Snapshot – 07.10.20

Cross-app communication, Instagram’s 10th birthday and Facebook’s new Groups feature – it’s been a busy week, so let’s dig in today’s Social Snapshot:   Facebook introduces cross-app communication between Messenger and Instagram Facebook announced it will begin rolling out new functionality, allowing Instagram and Messenger users to communicate…
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A decade of IG    But what’s next for the world of Digital?

A decade of IG But what’s next for the world of Digital?

It’s been a whopping ten years since Instagram launched and changed the face of social media. Feel old yet? WE DO! So, first things first, HAPPY BIRTHDAY Instagram!   From the selfie revolution to the rise of the influencer, IG has helped shaped the digital revolution and has…
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Episode 29: Serious Social – with Milly Youngman

Episode 29: Serious Social – with Milly Youngman

  Ep 29: Serious Social – with Milly Youngman In this episode of Serious Social, Katy Howell is joined by Milly Youngman, social media manager across multiple Travelopia brands, to discuss how Milly spins many social media plates whilst maintaining a strategic approach in the challenging…
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Episode 28: Serious Social – Why do keep reinventing the wheel?

Episode 28: Serious Social – Why do keep reinventing the wheel?

  Ep 28: Serious Social – Why do we keep reinventing the wheel? In this episode of serious social, Katy Howell and CJ get right under the skin of the misinformation shared about social media marketing. You’ll hear how the past is the key to unlocking…
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There are no shortcuts to achieving sustained marketing success!

There are no shortcuts to achieving sustained marketing success!

If anyone tells you otherwise, I would strongly question their credentials and motive. For years we’ve seen flash in the pan speakers pedal false philosophies portraying a vision of quickfire success by adopting a simple tactic. At times that involved people positioning social media as the great hope –…
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Ep 25: The Now, Next and Normal

Ep 25: The Now, Next and Normal

  Ep 25: The Now, Next and Normal The now, next and normal of social marketing is not just another webinar. It’s a punchy and pragmatic look at how you can prosper as networks shift and behaviours change. You’ll leave the session with actionable direction and…
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The only advice you need to know on being authentic on social

The only advice you need to know on being authentic on social

It drives me mad when our industry talks about brands being authentic. It is thrown around on social posts, videos and blogs – like a sticking plaster you can slap on a brand to make it all better. It perpetuates the illusion that to be authentic, you just…
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Twitter Lists and how to use them

Twitter Lists and how to use them

In the world of social media marketing, Twitter Lists are important. Brands, businesses, and marketers alike use Lists for various reasons. They can be public or private and can provide you with lots of relevant information that ultimately helps you be the best you can…
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Cancel culture means brands must re-plan their social

Cancel culture means brands must re-plan their social

Call-out or cancel culture has been around for some years now. But like many things in marketing, it’s accelerated in importance over the last few months. Brand values have moved centre stage and what you stand for matters more than ever. The impact of #cancel is seen whether…
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Episode 21: Brands! Don’t get cancelled

Episode 21: Brands! Don’t get cancelled

  Ep 21: Brands! Don’t get cancelled Cancel culture has been around for almost two decades but, like most things, has accelerated in 2020. Businesses need to make sure they protect their reputation and adapt to changing audience behaviours. But where to start? We explore the…
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Small actions create brand trust on social

Small actions create brand trust on social

“Whoever is careless with the truth in small matters cannot be trusted with important matters.”– Albert Einstein I don’t normally use quotes. It always feels a bit cheesy. But this is such a perfect fit for brand trust on social.  It is the small stuff of tweets, posts…
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Episode 16: Enhancing brand trust with social

Episode 16: Enhancing brand trust with social

  Ep 16: Serious Social – Enhancing brand trust with social Social marketing will not make you trusted if you are not already on that path. But it will accelerate and enhance brand trust. Your strategy is to get your audiences to know you, like you and…
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Instagram: finally, financially sound?

Instagram: finally, financially sound?

Back in March, TechCrunch reported Instagram had seen a 40% increase in traffic due to the pandemic. With everyone at home, more time is being spent on digital platforms, and all social media platforms have been nurturing their growing platform in different ways – but…
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A cracking way to create the right content under pressure

A cracking way to create the right content under pressure

For many that have decamped to home working, repurposed content has served as a filler for the last month. Makes sense whilst we settled in. But your customers crave more and the opportunity to connect, entertain or be useful is just missed if you drag out every old…
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Changing channels

Changing channels

On a call this week I said I felt as though I had developed a split personality, one that’s motivated, encouraged by great client feedback and what we can do for brands right now on social ( ) and another that’s wistful, dreamy and engaging only in the…
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Ep 4: Serious Social – Has our sense of community changed?

Ep 4: Serious Social – Has our sense of community changed?

Ep 4: Serious Social – Has our sense of community changed? Social media is replacing some of the physical proximity we’re missing, brands have the chance to be a part of this right now. In this episode, Associate Director Belle Lawrence considers how the current climate…
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The Art of Instagram & the Masters of Disguise

The Art of Instagram & the Masters of Disguise

Last week, while we were discussing Instagram ethics, the internet broke the story of the social experiment of all SOCIAL experiments. A youtuber revealed that a series of Instagram posts chronicling her seemingly luxurious holiday to Bali, was intentionally staged and planted to test…
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Instagram confirms testing of monetisation programme on IGTV

Instagram confirms testing of monetisation programme on IGTV

IGTV may not have grown as quickly as anticipated, but with additional features on the horizon and monetisation in testing, it could very well be IGTV’s time to shine!   Top creators are currently making their megabucks on Youtube and Facebook, swerving IGTV for the simple fact that…
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The Art of Instagram: Can awareness outweigh integrity?

The Art of Instagram: Can awareness outweigh integrity?

This weekend I had a genuinely delectable dining experience. The food was Persian, modern, and perfectly-portioned for a pair. The menu was small; with the heavy presence of pistachio and rose, as I anticipated. But what I couldn’t have anticipated was the polished approach to a Scandinavian-Mediterranean hybrid…
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Your Instagram Algorithm Questions, Answered

Your Instagram Algorithm Questions, Answered

In October 2019, Instagram launched a new @Creator account to provide tips and advice for Influencers, citing it as “THE place to learn more about what it takes to be a creator from the team at Instagram + the creators who inspire us every day”. Since its…
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Dare to be brave with B2B marketing

Dare to be brave with B2B marketing

Creativity and brainstorming aren’t just for B2C marketers. B2B marketers can and should be innovative and visionary with their content too. Here at immediate future we like to push the boundaries of marketing norms and break the social boring! And it’s time your business did the same! Whether you’re…
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Hey TikTok… Byte me.

Hey TikTok… Byte me.

It’s official, Byte has launched! What’s Byte? Well, remember Vine, the video-sharing app which specialised in a 6-second looping format? The one that Twitter bought and then shut down to cut costs because hosting video is costly? Thereby counting themselves out a tonne of cash which TikTok…
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Social Snapshot – 08.01.20

Social Snapshot – 08.01.20

We may be easing back into the world of work after a joyful Christmas break and new year celebrations, but the world of social media has welcomed the new year with open arms; announcing new policies, tests and features almost immediately. To help you stay up to date with…
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If you’re a small business, you should be using social media to your advantage

If you’re a small business, you should be using social media to your advantage

If you’re a small business looking to grow and haven’t considered the potential benefits of using social media, you may want to keep reading. We’ve put a concise list together touching upon just some of the many reasons social media is an effective tool in helping grow your…
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Social Media Marketing in 2020

Social Media Marketing in 2020

This past decade saw leaps and bounds in the social space. To name a few – we saw the launch of Instagram and Pinterest, data breach scandals with Facebook and massive breakthroughs in video apps garnering nearly 1.5 billion TikTok downloads. The sector seems to be changing daily,…
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Authenticity matters

Authenticity matters

If the last week few weeks in the world of social media x politics have taught us anything, it’s that the public does “give a toss” about the cut and thrust of social – even if this politician doesn’t think so. In October 2019, Twitter…
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Social Snapshot – 23.10.19

Social Snapshot – 23.10.19

The announcements are always non-stop in the world of social media. Whether it’s a new format, test, article on best practice or quarterly update, we’re always finding out something new. So don’t worry if you’ve missed out on anything, we’re here to get you up to speed with an…
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Social Snapshot – 02.10.19

Social Snapshot – 02.10.19

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have…
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Help! What is TikTok and should we be using it?

Help! What is TikTok and should we be using it?

  So you may (or may not) have heard about TikTok, and part of that depends on your age or the age of the people in your life! TikTok is one of the fastest-growing social media platforms in the world. It allows users to express themselves in a…
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Get your social on for Bake Off

Get your social on for Bake Off

Whilst most of the population is settling down to our favourite end of summer programme, Great British Bake Off, community managers are poised, fingers on keyboards, ready to work the show to get their brands noticed on social. And it makes a lot of sense after all the first…
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‘Stories about you’ – Another day, another Instagram update.

‘Stories about you’ – Another day, another Instagram update.

As the popularity of Instagram stories rises, the demand for new features and ways to engage increases. Currently, Instagram stories are up to a staggering 500 million active users and are becoming the primary sharing option for many users. With figures soaring, it’s no surprise that Instagram is…
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What the heck is Pinterest? And should our brand be active on it?

What the heck is Pinterest? And should our brand be active on it?

The social media world is constantly evolving, and new tools and platforms come and go. One platform that has staying power is Pinterest due to its traffic-driving and converting capabilities; however, the key question for many brands is should we be active on it? I’m (P)interested, tell me more……
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The rallying cry of social media – opinion piece

The rallying cry of social media – opinion piece

Social media is often criticised for the damage it can do our mental well-being, especially with regards to depression and feelings of inadequacy in teenagers and adults alike increasing. But what about the positive impact that social can bring to our lives, where we truly feel that social is…
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Instagram is waxing lyrical about taking on TikTok

Instagram is waxing lyrical about taking on TikTok

I mean, it’s been at least a few weeks since Insta copied a feature from another app, so guess what? Instagram is delving into the world of lip-syncing, hoping to one-up the karaoke king of apps, TikTok. TikTok, the social video app where you can watch people lip-syncing or…
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Instagram and B2B marketing – can it work?

Instagram and B2B marketing – can it work?

The success of Instagram just keeps growing; Stories, influencers, shopping tags, and engaged communities means it is fast becoming the platform for B2C marketing.   Can the same be said for B2B marketing? In short, YES! Instagram is a great place to spread awareness for any brand and using Stories, UGC…
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