Search results for "trends"

Watch out for these B2B tech trends!

Watch out for these B2B tech trends!

Innovation is constant and staying ahead of the curve is essential for success. Nowhere is this more evident than in the dynamic market of the EMEA region, where tech marketing and sales teams are continuously seeking new avenues to connect with buyers and drive high-quality engagements. But what exactly is…
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Riding the TikTok Wave: An Inside Look at the Latest Trends

Riding the TikTok Wave: An Inside Look at the Latest Trends

TikTok leads the way in setting trends and shaping how we interact, connect, and share. We’ll dive into the latest TikTok Trends Report to explore trends that reshape the platform, giving you a sneak peek into what makes TikTok the hub of creativity, entertainment, and building connections.
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Exploring Valentine’s: Trends & Insights

Exploring Valentine’s: Trends & Insights

Valentine’s Day is not just about love; it’s also a crucial moment for brands to connect with their audience in meaningful ways. By looking into the latest social listening data from Brandwatch, we uncover nuanced insights around Valentine’s Day trends and provide actionable recommendations to elevate your social media strategy.
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Brands Rocking the TikTok Trends

Brands Rocking the TikTok Trends

In this fast-paced digital era, if your brand isn't on TikTok, you're missing out on a dance party that's shaping the future of marketing. Let's groove through the whys and hows of this social media sensation.
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Design Trends to Watch Out For in 2024

Design Trends to Watch Out For in 2024

Is it that magical time of the year again where we dust off our crystal balls, wave our design wands, and predict the fantastical trends that will dominate the creative landscape in the upcoming year? Oh, you betcha! Grab your trend-tracking binoculars because we’re about to embark on a wild…
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Festive food & drink trends: mastering social media marketing in Q5

Festive food & drink trends: mastering social media marketing in Q5

Festive food & drink trends: mastering social media marketing in Q5
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Festive Food & Drink Trends: Mastering Social Media Marketing in Q5

Festive Food & Drink Trends: Mastering Social Media Marketing in Q5

As the festive bells jingle closer, it’s paramount to sharpen your focus on Q5 – the pivotal marketing quarter where opportunity and challenge coalesce. Understanding the pulse of social media during this period is not just beneficial; it’s business-critical. Why This Report Is Your Festive Compass: Consumer Engagement Soars: With…
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 Food Trends in Changing Times

 Food Trends in Changing Times

In today’s rapidly evolving food landscape, staying ahead of the curve is critical for food and drink marketers. As consumer preferences shift, so must marketing strategies. To help you adapt effectively, we’ll explore key food trends backed by both secondary research and social listening data. This comprehensive guide will not…
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Slaying B2B Social Media Marketing Trends

Slaying B2B Social Media Marketing Trends

Hello there, fellow social media enthusiasts and marketing maestros! Can you believe it’s been two decades since social media burst onto the scene? Time sure flies when you’re busy scrolling. Let’s get down to business as social media has come a long way. According to the latest B2B content marketing…
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Episode 75: Serious Social – Trends to watch – the rise of the De-Influencer

Episode 75: Serious Social – Trends to watch – the rise of the De-Influencer

The game is changing with the rise of de-influencer 😮But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions. 👉Get an insider’s perspective on whether…
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2023 Type Trends

2023 Type Trends

The designers here at IF attended a super informative and inspiring virtual event hosted by Monotype, and I thought it would be cool to share some of the top typography trends to keep an eye out for this year. Match Maker This trend has several different…
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Trends to watch – the rise of the De-Influencer

Trends to watch – the rise of the De-Influencer

Don't miss out on the chance to get an insider's perspective on whether the de-influencing trend will topple the influencer marketing industry, discover how brands can best work with content creators and what to do when brand guidelines start to restrict creativity. In this Serious Social Live, Katy Howell and Belle Lawrence will be joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions. Join us on Wednesday, 5th April at 10:30am BST to delve into the pros and cons of this trend.
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Picnic Trends: Brandwatch Insights

Picnic Trends: Brandwatch Insights

As the temperatures slowly increase and the picnic season approaches, now is the time to start paying attention to the essential picnic trends and plan ahead for National Picnic Week. According to gov.uk nearly half of adults in England report spending more time outdoors than before the pandemic, which…
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Get the latest food & drink trends while they’re hot

Get the latest food & drink trends while they’re hot

Discover the most recent industry trends, from the increasing popularity of plant-based diets and TikTok food trends to the power of user-generated content (UGC), and much more
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Design Trends Check-up

Design Trends Check-up

Hoo boy that was a long cold winter wasn’t it? O.K, it might still be pretty cold BUT at least its getting a bit lighter. Maybe its too early to say the “S” word just yet – I haven’t seen any blooming daffodils or gamboling lambs myself yet – but…
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From Farm to Fame: USING TRENDS TO ELEVATE BRAND EXPOSURE

From Farm to Fame: USING TRENDS TO ELEVATE BRAND EXPOSURE

Grabbing your audience’s attention with thumb-stopping content and constantly looking for trends and new ways to be creative can be a tough task for any brand, but it can be even harder for those in a niche category. Facing this challenge in goat’s cheese, Chavroux wanted to increase its…
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Social media trends 2023 – what to look out for

Social media trends 2023 – what to look out for

With content overloading on social media, it can be quite challenging for marketers and businesses to stand out unless they have a clear social media marketing strategy. Staying on top of the latest social media trends can help fuel your strategy and make you stand out in the crowd.
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Design Trends for 2023

Design Trends for 2023

It’s nearly that time of year again- the end of it! Today we’ll be looking at some tasty design trends for 2023. It’s always interesting to zoom out and take a look forward to the trends that we think will really stand out next. The fine folks over at…
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Seasonal Marketing Trends

Seasonal Marketing Trends

Does your marketing plan include the holidays? Well it should. Tiktok has launched a whole mini-site to help you out. It is full of holiday insights, tips and tricks. They also released a handy infographic which we’ve featured below. It’s packed full of juicy insights that should…
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Halloween Trends to Boost your Marketing Campaigns

Halloween Trends to Boost your Marketing Campaigns

The Halloween trends that can help you to fuel your brand visibility and consideration.
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4 Marketing Trends in 2022

4 Marketing Trends in 2022

4 marketing trends in 2022
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Three of the latest key trends in Influencer Marketing

Three of the latest key trends in Influencer Marketing

With social media platforms always on the move, marketers are constantly looking to find smarter ways to tap into the potential of utilising influencers. A recent survey has explored the latest trends within the influencer marketing space and how this will change the digital world: Social commerce…
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Shutterstock colour trends 2022

Shutterstock colour trends 2022

Although we’re mid-way through February already, the trends for this year still keep coming. And this time it’s colour trends from the one and only Shutterstock.  Taken from data over the past year, mixed with insights from Shutterstock AI, the 2022 colour trends report details how each…
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How have Shopping Trends been affected by the Pandemic in 2022?

How have Shopping Trends been affected by the Pandemic in 2022?

The Covid-19 pandemic fundamentally reshaped shopping habits.To remain competitive, eCommerce businesses and retail brands must stay ahead of trends and proactively adapt to changing customer needs. To better understand trends and consumer habits, we reviewed the latest Brandwatch report that analyses online social media mentions about how people…
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Study links search and social trends for the insurance

Study links search and social trends for the insurance

Study links search and social trends for insurance industry
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Social media trends that’ll be big this year

Social media trends that’ll be big this year

Social media has evolved and will continue developing throughout the years.  So, let’s talk about some of the social media trends we expect to see making waves in 2022: The “creator economy” Over the past decade, big online platforms such as Facebook, Snap, TikTok…
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Design Trends for 2022

Design Trends for 2022

  Ahh yes, we all love some trends, don’t we? And why not end the year with a look at some design trends for 2022 as predicted by the lovely people over at 99designs. 90’s Nostalgia: Who doesn’t love 90’s aesthetics?! With Gen Z bringing…
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China, the social innovator and trendsetter

China, the social innovator and trendsetter

Everyone loves social media, and China is no exception. With over 931 million active monthly users, it is the largest social media market in the world! However, in China, social is nothing like what you and I are used to. The platforms are different, with advertising, algorithms, and influencers…
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Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China,…
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Social media trends to watch out for in 2022

Social media trends to watch out for in 2022

Marketers, it’s that time of the year again. With less than a month until New Years, we’re looking ahead at trends that will dominate in 2022 on social media.   TikTok remains the biggest influence on social   In 2020, TikTok was the world’s most…
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Food Trends 2021

Food Trends 2021

The Covid-19 pandemic fundamentally reshaped consumer habits. To remain competitive, CPG and retail brands have to stay ahead of trends and proactively adapt to changing customer needs. In today’s blog, we wanted to discuss how eating habits have changed and what trends could…
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The IF Blog: Social Media Trends and Insights

The IF Blog: Social Media Trends and Insights

Latest social media trends, news, insight and innovations.
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Fleeting trends

Fleeting trends

  With social media companies all seeming to blend into one nowadays, it’s interesting to note the companies who know things aren’t working and can pull the plug before any more time and resources are spent on them… Yes, we are talking about you @Twitter.   Now, this is…
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Emerging trends in technology marketing – experts tell all

Emerging trends in technology marketing – experts tell all

“If you don’t know where you’ve come from, you don’t know where you’re going.” Of course, Maya Angelou’s famous quote was actually four lines of prose. The purpose of her abbreviated statement was clear though, respect and understand the past, to help you move to a better future. This is the essence of business networking.
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The all important 2020 trends

The all important 2020 trends

The time of year has arrived where marketers and platform experts take a look back over the past 12 months and start making predictions for what’s to come. And although many of us are starting to wind down for our well-deserved Christmas break, these insight-filled blogs and guidelines…
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Episode 14: Trends from TikTok to takeaways

Episode 14: Trends from TikTok to takeaways

Ep 14: Serious Social – Trends from TikTok to takeaways Updates on how user numbers and engagements are growing on certain channels, suggestions about getting started on TikTok and Pinterest, and recent data on sectors like food and drink and travel as the UK starts to…
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Eating up the food and drink trends in social

Eating up the food and drink trends in social

From baking banana bread to getting sick of our own cooking and ordering in, here are some of the key drivers and examples of the food and drink sector in social media: Eating and drinking at home After 4 weeks in lockdown, McKinsey reported…
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Graphic Design Trends for 2020

Graphic Design Trends for 2020

Companies have been making use of eye-catching visuals for a while now, more so within the past year.  All you need to do is take a look at the Apple App Store and see the gorgeous illustration for their stories, and with the end of the year fast approaching, we…
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Tribes, not trends

Tribes, not trends

Why are people on social media? To connect with friends and family. To experience new things, new ideas. To discover more about who they are, what they like, what motivates them, whether or not to try the new Marmite Peanut Butter. To find their people… to find their tribe (no…
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Uncovering your content strategy, when there are no trends or topics

Uncovering your content strategy, when there are no trends or topics

High performing social content is relevant to its audience. That’s why it does well. We know that. It’s a fact. The bit that is difficult, is working out what is likely to resonate. Particularly when you’re in a category that just doesn’t see quite as many trends as others. What…
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Social Media Trends in 2018

Social Media Trends in 2018

We are all, in some way or another, completely reliant on social media. This makes us a captive audience and ideal recipients on which to trial new things. Given the global penetration of social media, here are our 5 trend forecasts for the new year. Facebook Watch will lead the…
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The Mannequin Challenge: What brands need to know about viral trends

The Mannequin Challenge: What brands need to know about viral trends

Social media agencies who promise viral success are not being very honest with you. And indeed, investing large sums of money in a project that you’re confident will ‘go viral’ is wishful thinking at best. Don’t get me wrong, success as a result of a viral hit is totally worth…
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The 4 trends of ‘micro’ in social media

The 4 trends of ‘micro’ in social media

Social media is meant to be all about the one-to-one conversations. Yet the large reach of many social networks often sits counter to this philosophy. The truth is that brands may well want to be part of the conversation, but the temptation to target reach numbers is too overwhelming. After…
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Top Visual Trends for 2016 Pt.2

Top Visual Trends for 2016 Pt.2

Welcome to part two of the Getty Images 2016 Visual Trends highlights! We covered the first top three visual trends here, and we have just three more to go! But before we get to it, let’s answer one of the top questions we got on the previous blog: How…
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Top 3 Visual Trends for 2016

Top 3 Visual Trends for 2016

Our team had the pleasure of going to a seminar by Getty Images talking about the visual trends for 2016. The event took place at their new exhibition offices in London, and it was organized by the lovely folks at The Drum Network (shout-out…
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5 strange social media trends from 2015

5 strange social media trends from 2015

With 2015 drawing to a close, there will no doubt be many articles over the next few weeks covering the biggest digital trends of 2015 and making bold predictions for what lies ahead. Before all of this happens though, we thought it would be appropriate to take a look at…
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Engagement, Demographics and Age trends: The Essential Social Stats of 2014

Engagement, Demographics and Age trends: The Essential Social Stats of 2014

2014 has been something of a segmentation process for the top social media channels. Revealing the true age, genuine activity and fluctuating engagement levels of some of the most active social groups. Despite attempts by Twitter to take action to re-engage dormant users with features like custom news feeds during the World Cup and similar…
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Personalising your content: Key marketing trends for 2015

Personalising your content: Key marketing trends for 2015

As we approach the end of the year, two things are certain that we can look forward to: Christmas [obviously] and 2015 predictions. That’s right, because over the next 6 weeks, the good and the great of social media will be sharing their predictions and forecasts for 2015. Whether it’s…
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Valentine’s data crunch: the social low-down on this year’s trends

Valentine’s data crunch: the social low-down on this year’s trends

The most romantic week of the year is upon us once again. The cards are stocked, the roses reduced and the restaurants ready for their annual influx of covers. But what can the world of social tell us about Valentine’s Day in 2013. Is this a year of carefree romance…
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Social Media as a Source of News: Latest Trends and Developments

Social Media as a Source of News: Latest Trends and Developments

In 2012, social media became a major source for breaking news. Before newspapers and other traditional methods of reporting had even heard of a story, everyday citizens were updating their Twitter and Facebook accounts to spread the word. Social media’s immediacy meant that it could always be…
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Trends and directions of the top 10 social media platforms

Trends and directions of the top 10 social media platforms

Social media is a dynamic universe. Seemingly insignificant platforms become market leaders in a matter of months, and web giants that appear indestructible fall in no time. Such a rapidly changing market requires attentive monitoring, and access to accurate statistics is essential. People at DreamGrow have published…
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B2B Content Marketing Trends 2012

B2B Content Marketing Trends 2012

This survey of 740 respondents from the LinkedIn B2B Technology Marketing community looks at the trends in content marketing for 2012. Here are some key tweetable pull outs from the report… 84% of marketers  say that content production is going to rise in the next 12 months!…
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Buses, socks and online Christmas shopping trends

Buses, socks and online Christmas shopping trends

Did you know that… 1 in 3 men wait until Christmas Eve to finish their shopping. 56% of Americans sing holiday carols to their pets. And 17% of people who Christmas shop via mobile, will be doing it on the bus. This is the social shopping Christmas story ……
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Predicting future search trends: Ninjas Vs Cheese

Predicting future search trends: Ninjas Vs Cheese

Last week Google quietly added an interesting new feature to its Insights for Search tool, predictions of future search trends. If you don’t already use Insights, you should, it’s a useful tool for monitoring search trends in order to get a good picture of how consumer interest…
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SOCIAL SNAPSHOT — 24.04.2024

SOCIAL SNAPSHOT — 24.04.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: NoSpace Is for Zoomers Big announcement! Get ready for a groundbreaking new platform hitting the scene this summer. Say goodbye to the…
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The Textured Typeface Trend

The Textured Typeface Trend

When it comes to graphic design, trends come and go, but some endure, morphing and adapting with the advancements of technology. Textured typefaces are a trend that has stood the test of time, twisted in recent years. Whether visual or tactile, texture has always played a crucial role in design.
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Episode 77: Serious Social – TikTok Style Video on LinkedIn

Episode 77: Serious Social – TikTok Style Video on LinkedIn

Have you noticed a new video tab on LinkedIn yet? Let’s talk about short-form videos on LinkedIn and how it’s transforming the way businesses connect with their audience. Join us as we explore this impact on brand marketing and uncover actionable strategies. Welcome to another episode of Serious Social, where…
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TikTok Tactics to Brighten Your Brand

TikTok Tactics to Brighten Your Brand

As the days get longer and the sun shines brighter, more and more brands are hopping on the TikTok train—and they’re starting to nail it. Finally, brands are cracking the code on how to connect with their audience in a relatable way. But are your ads also hitting the mark?…
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Temperatures are rising it’s Heat-mapping Season

Temperatures are rising it’s Heat-mapping Season

As we step into spring 2024, the winds of change are blowing across the landscape of social media marketing. One trend, in particular, is making a bold resurgence from the archives of the 90s: heat-mapping. This nostalgic yet contemporary approach to design is transforming social media graphics into colourful canvases…
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SOCIAL SNAPSHOT — 03.04.2024

SOCIAL SNAPSHOT — 03.04.2024

Prepare yourself for another social media snapshot! Weekly, we summarise the newest developments in social media to ensure you stay informed. Let’s dive right into the key highlights 👇 LinkedIn Tests New Video Tab LinkedIn is testing a new video tab similar to TikTok, reflecting the growing popularity of vertical…
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How To Master B2B Episodic Content

How To Master B2B Episodic Content

B2B brands are constantly seeking innovative ways to engage their audience and stand out amidst the digital noise. One powerful tool that has emerged victorious in impactful storytelling is episodic content. By unfolding narratives across multiple episodes, B2B brands can captivate their audience, foster deeper connections, and drive meaningful engagement.
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90’s 90’s 90’s The Gen Obsession

90’s 90’s 90’s The Gen Obsession

Nostalgia On Trend Remember the era when pixels ruled screens? With today’s high-res images and digital, out-of-this-world AI smoothness, a swing back to the comfortable imperfection of the glitch can be reassuring for millennials seeking their childhood vibe or Gen X looking back at their ‘youth’ years loving this style.
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Defining Target Persona: The Key to Marketing Success

Defining Target Persona: The Key to Marketing Success

The concept of target personas is fundamental in today’s marketing landscape, but it’s more than just a buzzword. With 93% of companies exceeding lead and revenue goals through effective customer segmentation, it’s essential to understand your target personas. This blog delves into the steps you should take to define and…
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A Big Adventure on Social

A Big Adventure on Social

Center Parcs decided it was time to up their game in social media. As a leading provider of short breaks in the UK, they commit to staying agile, responsive, and competitive in the ever-evolving hospitality landscape. But even for an agile business, it’s hard to stay up to date with…
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A day in the life of a social media manager

A day in the life of a social media manager

“So you just get paid to make TikToks???” No, I don’t. I get paid to scroll TikTok… Just kidding. But what does a typical day for a Social Media Manager look like? Here we go Get to work (WFH desk or office desk) and open my…
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Let your brand shine on TikTok

Let your brand shine on TikTok

Explore how brands can harness TikTok's power to unleash creativity, engage audiences, and elevate their online presence.
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Botanica Style, Not Just Flowers

Botanica Style, Not Just Flowers

Why, When, Where, all at once  Botanica is the trend of response to a world increasingly shaped by technology, seeking to reconnect individuals with the beauty of the environment. Ok you may have seen this before, in the early 2000’s, but it is now back and it’s here to stay.
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Navigating the social media seas

Navigating the social media seas

Sailing the unpredictable waters of social media demands more than just a map. It requires a dynamic compass. In the constantly evolving landscape of digital platforms, where algorithms shift like tides and trends come and go, strategic navigation becomes the compass that guides you to your destination. Here are some…
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Guardians of Authenticity

Guardians of Authenticity

Success today is often measured by likes, shares, and followers—and it’s easy for brands to become fixated on primary Key Performance Indicators (KPIs). While these metrics are undeniably crucial, adopting a holistic approach demands a delicate balance. This is where Counter KPIs come into play, serving as invaluable safeguards against…
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Social Snapshot — 14.02.2024

Social Snapshot — 14.02.2024

Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights.
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Capturing amazing vibes with Vintage Cameras and lo-fi content

Capturing amazing vibes with Vintage Cameras and lo-fi content

What’s in your bag? It better be a mini digicam… extra points if it’s a fun colour!  Over the last year we can see that Gen Z have taken a liking to vintage digital cameras. Between our cult obsession with Mean Girls, low rise jeans and paparazzi style content, creating…
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AI Beyond Reality

AI Beyond Reality

The Dystopian Aesthetics of AI-Generated Art in Social Media Marketing In the ever-evolving landscape of social media marketing, staying ahead of the curve is crucial for grabbing the attention of today’s scrolling-savvy audience. A recent trend that has taken the digital marketing realm by storm is the use of AI-generated…
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Navigating the Storm: Crisis Management in the Age of Social Media

Navigating the Storm: Crisis Management in the Age of Social Media

In an era dominated by digital conversations and online interactions, the power of words has never been more significant. Social media, with its billions of daily users, provides a platform for individuals to voice their opinions and thoughts. However, the impact of these words, especially when expressing dissatisfaction, can spread…
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Social snapshot – 31.01.2024

Social snapshot – 31.01.2024

Navigating the dynamic realm of social media updates can be quite a task. Discover the latest highlights here: X is experimenting with a specialised video tab X is in the process of creating a new video tab, positioned at the center of the lower function bar in the app.
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Social Snapshot — 24.01.2024

Social Snapshot — 24.01.2024

Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights: LinkedIn Phases Out Lookalike Audiences LinkedIn is ceasing the use of Lookalike Audiences…
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Social Media Snackonomics

Social Media Snackonomics

Ready to spice up your snackonomics game? We’re about to unravel the scrumptious mysteries hidden in the latest market data. In the ever-evolving world of social media, understanding these numbers is like finding the perfect dip for your crisps – crucial for an unbeatable snacking experience. Grab…
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The TikTok Evolution: From Dance Videos to Gen Z’s Personalised Search Engine

The TikTok Evolution: From Dance Videos to Gen Z’s Personalised Search Engine

TikTok isn’t just about viral dance videos and catchy pop music anymore. It has become a search engine for Generation Z. The younger generation is tapping into TikTok’s powerful algorithm, which tailors the videos they see based on their interests and interactions. It’s like having a personalised search engine that…
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Success Explored: The Vital Role of Consumer Insights

Success Explored: The Vital Role of Consumer Insights

In today’s ever-changing marketing landscape, reaching and resonating with audiences poses a significant challenge for brands. Understanding the desires and needs of your audience has become increasingly critical in crafting a marketing campaign that genuinely connects. This is where consumer insights play a pivotal role in shaping a successful marketing…
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5 ways to boost your TikTok marketing this year

5 ways to boost your TikTok marketing this year

In 2023, TikTok solidified its position as a leading entertainment provider with over a billion users engaging in clips, music discovery, and trend insights. While TikTok’s expanded eCommerce listings have yet to gain traction, data suggests untapped potential for brands. Today, we’re looking at five tips for a successful TikTok…
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7 Strategic Moves for 2024

7 Strategic Moves for 2024

New year, new strategies! Every move can significantly contribute to business growth, and initiating a strategic social media overhaul is the catalyst to success. In today’s blog, we will outline seven tactical tips designed to assist your brand in claiming the board and maintaining a vibrant online presence. ♟️ Opening…
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Short Form, Big Impact: YouTube Shorts

Short Form, Big Impact: YouTube Shorts

In the ever-evolving world of digital marketing, B2B marketers are constantly on the lookout for innovative strategies to captivate their audience and drive meaningful engagement. One avenue gaining increasing attention is the use of YouTube Shorts—a feature that brings a dynamic twist to the conventional video content game. Let’s delve…
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Social Snapshot — 13.12.2023

Social Snapshot — 13.12.2023

It’s that time again! Discover another social snapshot of what you might have overlooked this week in the fast-paced world of social media 👇 Next-Level Analytics: LinkedIn Introduces PEDAL Exciting news from LinkedIn! Introducing PEDAL – the Privacy Enhanced Data Analytics Layer. Now, you can supercharge…
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Data to Insight: The Persona-driven Marketing Approach

Data to Insight: The Persona-driven Marketing Approach

In the dynamic landscape of digital marketing, precision targeting is not just an optional extra; it’s a must. The most recent data reveals that an impressive 93% of companies surpassing their lead and revenue goals attribute their success to the strategic segmentation of customers through buyer personas.
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Embracing longer videos in a short-form era

Embracing longer videos in a short-form era

For years, platforms like YouTube and Instagram aimed to challenge TikTok’s dominance by copying its short video style. Now, TikTok seems to be shifting its strategy, encouraging its creators to explore longer content similar to what you find on rival apps. TikTok hosted an event in late…
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Top 10 Predictions for Social Media Marketing in 2024

Top 10 Predictions for Social Media Marketing in 2024

It’s time to dust off those crystal balls and take a sneak peek into the future of social media marketing. Get ready to discover how AI, engaging content, and innovative features will play a pivotal role in your social media next year. Whether you’re a seasoned pro or just dipping…
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Is your brand ready for Christmas?

Is your brand ready for Christmas?

November may be on the calendar, but in the digital world, Christmas is already here. It’s the most wonderful time of the year for marketers (😉), and it’s time to ensure your social media strategy is packed and ready for the holiday ride. Getting your brand’s social media ready for…
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Best of Halloween 2023

Best of Halloween 2023

Today’s blog promises to be a treat as we delve into some of the most captivating Halloween marketing campaigns that brands have rolled out this year. Halloween, being one of the most creatively inspiring seasons (I might be a little biased due to my love for Halloween), is the perfect…
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AI for social media support – where’s the line?

AI for social media support – where’s the line?

“It’s a co-pilot, not a servant” – we heard this great soundbite recently about AI – we couldn’t agree more. It’s easy to look at AI as a task-doer, something to take the pain out of the strain, but in truth it should be used alongside your planning. The CMI…
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Brand Reputation Management with AI

Brand Reputation Management with AI

In today’s digital age, where brand reputation can either make or break a company, marketers are facing an increasingly complex challenge. The rise of social media has given consumers an unprecedented voice, and a single tweet or post can have a profound impact on a brand’s reputation. In this comprehensive…
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Crafting an AI-Infused Social Media Marketing Strategy

Crafting an AI-Infused Social Media Marketing Strategy

In the vast sea of social media marketing, navigating your strategy requires a compass, and that compass is data. In today’s dynamic digital world, businesses are constantly seeking innovative ways to stay ahead in the ever-evolving world of social media. AI-infused marketing strategies are becoming increasingly popular for their ability…
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Maximising Social Media with AI

Maximising Social Media with AI

Social media has become a vital way for businesses and customers to connect, offering direct and instant communication. Artificial intelligence (AI) is a tech trend that’s shaking up various industries, including digital marketing, to improve the results and profitability of marketing strategies and campaigns. In the realm of…
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Top 10 Rockstar Tips for Social Media Ads

Top 10 Rockstar Tips for Social Media Ads

Get ready to turn your social media ads into a real party! Social media advertising is more than just a promotional strategy; it’s an art form. It involves crafting tailored ads to reach specific target audiences on a wide variety of evolving social media platforms. Armed with insights such as…
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Reliable Information on Social

Reliable Information on Social

If you want to find out some information, where do you look as a consumer?  In days gone by, you’d find a book, but now it’s a quick Google search or a hop onto your preferred social media. Platforms like Reddit, Twitter/X or Facebook pages can sometimes have already made…
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SOCIAL SNAPSHOT – 13.09.2023

SOCIAL SNAPSHOT – 13.09.2023

Enter the world of Social Snapshot, your ultimate destination for staying informed about trending topics. Explore the latest social media updates and notable moments from the past week. Read all about it 📰👇 New Branded Content Library 🧰 LinkedIn has added a search feature for…
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Choosing the Right Platforms

Choosing the Right Platforms

Are you tired of feeling lost in the social media jungle? 🌴 Our latest blog is here to guide you through the process of selecting the right platforms for your brand, check it out!
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10 dos and don’ts when creating content

10 dos and don’ts when creating content

You’re probably well aware of the importance of creating great content, right? Well, today’s your lucky day because I’m sharing basic tips on how to create valuable content for your social media and what you should avoid doing! Why is content so crucial, you wonder? Info overload: Imagine the internet…
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Barbenheimer’s: Social Listening

Barbenheimer’s: Social Listening

Social Listening, Barbenheimer
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TikTok’s Algorithm: Time To Turn it Off?

TikTok’s Algorithm: Time To Turn it Off?

This month, TikTok announced that its users in the European Union will be given the option to turn off its well-loved AI algorithm to comply with EU rules. TikTok however, has stated that it currently has no plans to extend this option to the UK…which has…
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Unmasking Authenticity in Content Creation

Unmasking Authenticity in Content Creation

In today’s ever-evolving digital world, our screens overflow with a ceaseless stream of information clamouring for our attention. In the quest to capture hearts, minds, and wallets, a potent force has re-emerged, reshaping how we perceive and engage. Authenticity is an unwavering beacon of truth that stands tall amidst the…
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