Search results for "trends"

4 Marketing Trends in 2022

4 Marketing Trends in 2022

4 marketing trends in 2022
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Three of the latest key trends in Influencer Marketing

Three of the latest key trends in Influencer Marketing

With social media platforms always on the move, marketers are constantly looking to find smarter ways to tap into the potential of utilising influencers. A recent survey has explored the latest trends within the influencer marketing space and how this will change the digital world: Social commerce…
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Shutterstock colour trends 2022

Shutterstock colour trends 2022

Although we’re mid-way through February already, the trends for this year still keep coming. And this time it’s colour trends from the one and only Shutterstock.  Taken from data over the past year, mixed with insights from Shutterstock AI, the 2022 colour trends report details how each…
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How have Shopping Trends been affected by the Pandemic in 2022?

How have Shopping Trends been affected by the Pandemic in 2022?

The Covid-19 pandemic fundamentally reshaped shopping habits.To remain competitive, eCommerce businesses and retail brands must stay ahead of trends and proactively adapt to changing customer needs. To better understand trends and consumer habits, we reviewed the latest Brandwatch report that analyses online social media mentions about how people…
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Study links search and social trends for the insurance

Study links search and social trends for the insurance

Study links search and social trends for insurance industry
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Social media trends that’ll be big this year

Social media trends that’ll be big this year

Social media has evolved and will continue developing throughout the years.  So, let’s talk about some of the social media trends we expect to see making waves in 2022: The “creator economy” Over the past decade, big online platforms such as Facebook, Snap, TikTok…
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Design Trends for 2022

Design Trends for 2022

  Ahh yes, we all love some trends, don’t we? And why not end the year with a look at some design trends for 2022 as predicted by the lovely people over at 99designs. 90’s Nostalgia: Who doesn’t love 90’s aesthetics?! With Gen Z bringing…
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China, the social innovator and trendsetter

China, the social innovator and trendsetter

Everyone loves social media, and China is no exception. With over 931 million active monthly users, it is the largest social media market in the world! However, in China, social is nothing like what you and I are used to. The platforms are different, with advertising, algorithms, and influencers…
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Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China,…
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Social media trends to watch out for in 2022

Social media trends to watch out for in 2022

Marketers, it’s that time of the year again. With less than a month until New Years, we’re looking ahead at trends that will dominate in 2022 on social media.   TikTok remains the biggest influence on social   In 2020, TikTok was the world’s most…
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Food Trends 2021

Food Trends 2021

The Covid-19 pandemic fundamentally reshaped consumer habits. To remain competitive, CPG and retail brands have to stay ahead of trends and proactively adapt to changing customer needs. In today’s blog, we wanted to discuss how eating habits have changed and what trends could…
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The IF Blog: Social Media Trends and Insights

The IF Blog: Social Media Trends and Insights

Latest social media trends, news, insight and innovations.
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Fleeting trends

Fleeting trends

  With social media companies all seeming to blend into one nowadays, it’s interesting to note the companies who know things aren’t working and can pull the plug before any more time and resources are spent on them… Yes, we are talking about you @Twitter.   Now, this is…
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Emerging trends in technology marketing – experts tell all

Emerging trends in technology marketing – experts tell all

“If you don’t know where you’ve come from, you don’t know where you’re going.” Of course, Maya Angelou’s famous quote was actually four lines of prose. The purpose of her abbreviated statement was clear though, respect and understand the past, to help you move to a better future. This is the essence of business networking.
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The all important 2020 trends

The all important 2020 trends

The time of year has arrived where marketers and platform experts take a look back over the past 12 months and start making predictions for what’s to come. And although many of us are starting to wind down for our well-deserved Christmas break, these insight-filled blogs and guidelines…
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Episode 14: Trends from TikTok to takeaways

Episode 14: Trends from TikTok to takeaways

Ep 14: Serious Social – Trends from TikTok to takeaways Updates on how user numbers and engagements are growing on certain channels, suggestions about getting started on TikTok and Pinterest, and recent data on sectors like food and drink and travel as the UK starts to…
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Eating up the food and drink trends in social

Eating up the food and drink trends in social

From baking banana bread to getting sick of our own cooking and ordering in, here are some of the key drivers and examples of the food and drink sector in social media: Eating and drinking at home After 4 weeks in lockdown, McKinsey reported…
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Graphic Design Trends for 2020

Graphic Design Trends for 2020

  Companies have been making use of eye-catching visuals for a while now, more so within the past year.  All you need to do is take a look at the Apple App Store and see the gorgeous illustration for their stories, and with the end of the year…
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Tribes, not trends

Tribes, not trends

Why are people on social media? To connect with friends and family. To experience new things, new ideas. To discover more about who they are, what they like, what motivates them, whether or not to try the new Marmite Peanut Butter. To find their people… to find their…
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Uncovering your content strategy, when there are no trends or topics

Uncovering your content strategy, when there are no trends or topics

High performing social content is relevant to its audience. That’s why it does well. We know that. It’s a fact. The bit that is difficult, is working out what is likely to resonate. Particularly when you’re in a category that just doesn’t see quite as many trends as…
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Social Media Trends in 2018

Social Media Trends in 2018

We are all, in some way or another, completely reliant on social media. This makes us a captive audience and ideal recipients on which to trial new things. Given the global penetration of social media, here are our 5 trend forecasts for the new year. Facebook Watch will lead…
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The Mannequin Challenge: What brands need to know about viral trends

The Mannequin Challenge: What brands need to know about viral trends

Social media agencies who promise viral success are not being very honest with you. And indeed, investing large sums of money in a project that you’re confident will ‘go viral’ is wishful thinking at best. Don’t get me wrong, success as a result of a viral hit is…
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The 4 trends of ‘micro’ in social media

The 4 trends of ‘micro’ in social media

Social media is meant to be all about the one-to-one conversations. Yet the large reach of many social networks often sits counter to this philosophy. The truth is that brands may well want to be part of the conversation, but the temptation to target reach numbers is too overwhelming.
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Top Visual Trends for 2016 Pt.2

Top Visual Trends for 2016 Pt.2

  Welcome to part two of the Getty Images 2016 Visual Trends highlights! We covered the first top three visual trends here, and we have just three more to go! But before we get to it, let’s answer one of the top questions we got on the…
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Top 3 Visual Trends for 2016

Top 3 Visual Trends for 2016

  Our team had the pleasure of going to a seminar by Getty Images talking about the visual trends for 2016. The event took place at their new exhibition offices in London, and it was organized by the lovely folks at The…
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5 strange social media trends from 2015

5 strange social media trends from 2015

With 2015 drawing to a close, there will no doubt be many articles over the next few weeks covering the biggest digital trends of 2015 and making bold predictions for what lies ahead. Before all of this happens though, we thought it would be appropriate to take a…
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Engagement, Demographics and Age trends: The Essential Social Stats of 2014

Engagement, Demographics and Age trends: The Essential Social Stats of 2014

2014 has been something of a segmentation process for the top social media channels. Revealing the true age, genuine activity and fluctuating engagement levels of some of the most active social groups. Despite attempts by Twitter to take action to re-engage dormant users with features like custom news feeds during the World Cup…
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Personalising your content: Key marketing trends for 2015

Personalising your content: Key marketing trends for 2015

As we approach the end of the year, two things are certain that we can look forward to: Christmas [obviously] and 2015 predictions. That’s right, because over the next 6 weeks, the good and the great of social media will be sharing their predictions and forecasts for 2015.
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Valentine’s data crunch: the social low-down on this year’s trends

Valentine’s data crunch: the social low-down on this year’s trends

  The most romantic week of the year is upon us once again. The cards are stocked, the roses reduced and the restaurants ready for their annual influx of covers. But what can the world of social tell us about Valentine’s Day in 2013. Is this a year of carefree…
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Social Media as a Source of News: Latest Trends and Developments

Social Media as a Source of News: Latest Trends and Developments

In 2012, social media became a major source for breaking news. Before newspapers and other traditional methods of reporting had even heard of a story, everyday citizens were updating their Twitter and Facebook accounts to spread the word. Social media’s immediacy meant that it could always be…
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Trends and directions of the top 10 social media platforms

Trends and directions of the top 10 social media platforms

Social media is a dynamic universe. Seemingly insignificant platforms become market leaders in a matter of months, and web giants that appear indestructible fall in no time. Such a rapidly changing market requires attentive monitoring, and access to accurate statistics is essential. People at DreamGrow have published…
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B2B Content Marketing Trends 2012

B2B Content Marketing Trends 2012

This survey of 740 respondents from the LinkedIn B2B Technology Marketing community looks at the trends in content marketing for 2012. Here are some key tweetable pull outs from the report… 84% of marketers  say that content production is going to rise in the next 12 months!…
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Buses, socks and online Christmas shopping trends

Buses, socks and online Christmas shopping trends

Did you know that… 1 in 3 men wait until Christmas Eve to finish their shopping. 56% of Americans sing holiday carols to their pets. And 17% of people who Christmas shop via mobile, will be doing it on the bus. This is the social shopping Christmas story ……
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Predicting future search trends: Ninjas Vs Cheese

Predicting future search trends: Ninjas Vs Cheese

Last week Google quietly added an interesting new feature to its Insights for Search tool, predictions of future search trends. If you don’t already use Insights, you should, it’s a useful tool for monitoring search trends in order to get a good picture of how consumer interest…
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Like it or not

Like it or not

Instagram never stops to surprise us, and users have complained about its updates for a long time now. In today's blog, we explore the latest updates about Instagram.
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Social Snapshots 03.08.2022

Social Snapshots 03.08.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media.
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Top 3 Reasons Why Brands Are Getting Serious About Gaming

Top 3 Reasons Why Brands Are Getting Serious About Gaming

Why are brands getting serious about gaming? It's all about advertising, engagement, and trends.
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Influencer or content creator?

Influencer or content creator?

Take a look at the differences between an influencer and a Content Creator.
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The role of Social Media in the B2C Purchasing Journey

The role of Social Media in the B2C Purchasing Journey

Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.
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Social snapshot – 13.07.2022

Social snapshot – 13.07.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: Instagram tests a ‘Notes’ shelf The platform adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with…
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Uncover this year’s summer food and drink chat on social

Uncover this year’s summer food and drink chat on social

Uncover this year's summer food and drink chat on social.
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5 steps to create a social media report

5 steps to create a social media report

With so many metrics out there, the world of social media can be confusing when creating a report. Each social media platform uses different analytics to track performance. What metrics to track depends on what the goals of using social media actually are. In order to understand what metrics to…
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A Quick Guide to Help you Create Social Media Strategy

A Quick Guide to Help you Create Social Media Strategy

Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.
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WHAT INDUSTRIES ARE CREATING THE MOST POSITIVE EXPERIENCES?

WHAT INDUSTRIES ARE CREATING THE MOST POSITIVE EXPERIENCES?

Learn what is t average customer satisfaction rate by the industry and what are the main drivers of sentiment
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How to Drive Engagement on your Social Media

How to Drive Engagement on your Social Media

A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s blog we discuss 5 quick…
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Create impactful content on TikTok

Create impactful content on TikTok

TikTok is an entertainment platform powered by communities that drive culture and commerce.  This platform’s mission is to inspire creativity and bring joy. It’s a once-in-a-lifetime entertainment force that is changing the way content and media are created and discovered from a creative perspective.  It’s no wonder that 66% of…
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Social Media Giants Fight

Social Media Giants Fight

In today’s blog post, I wanted to talk about something that piqued my interest this week. According to The Washington Post, Meta – the parent company that owns Facebook and Instagram – has hired political campaign group Targeted victory to run a disinformation campaign about its…
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Social Media Statistics you must know in 2022

Social Media Statistics you must know in 2022

Social media is everywhere and it has become one of the primary marketing channels over the last two decades. We are looking at StatusBrew which has shared significant social media stats that marketers should know in 2022. Facebook Statistics 2022 With over 2.8 billion monthly…
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Social Snapshot – 16.03.2022

Social Snapshot – 16.03.2022

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know 👇 Twitter’s working on another creator monetization option. Twitter…
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What Social Media Tools to use in 2022

What Social Media Tools to use in 2022

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Social Media Design Tips

Social Media Design Tips

It’s that time, once again, I chat to you about design and give you some (hopefully) useful tips to help your work stand out in a sea of creatives. Are you ready? Let’s go!! BE BOLD Kind of an easy one to start with, however, being bold with…
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Episode 71: Serious Social – Proving value for every pound spent in social

Episode 71: Serious Social – Proving value for every pound spent in social

Ep 71: Serious Social – Proving value for every pound spent in social. In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is…
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Social Snapshot – 09.02.2022

Social Snapshot – 09.02.2022

There is so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds a ‘Super Followers’…
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The new normal for social media

The new normal for social media

Is your social media strategy ready for the new normal? How will societal change impact your brand approach to social media now that restrictions are ending? Due to the pandemic, the last two years meant a drastic change in our social behaviour and, inevitably, we adopted new habits,…
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Real Talk from Twitter

Real Talk from Twitter

When creating strategies for specific platforms, we marketers will always ask the same questions; which audience is on that platform? What content do they want to see? And what are their expectations? To help us, Twitter has released a new report “#RealTalk” that explores how brands can…
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Episode 70: Serious Social – Social that’s good enough to eat!

Episode 70: Serious Social – Social that’s good enough to eat!

Ep 70: Serious Social – Social that’s good enough to eat! On social, everyone loves food content. To cut through, brands in the food industry need to work hard! Join Belle Lawrence with this week’s guest, Swati Deshpande from Fooditude as they dig into some tasty social media best practice.
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Filling up the food content funnel

Filling up the food content funnel

Brands in the food industry, are you still relying on recipe content and fancy photos of your food to generate engagement? This is especially important if your marketing strategy needs to encompass B2C as well as B2B – we’re here to remind you that you’ll need to do…
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Lights, camera, action!

Lights, camera, action!

Do we all know that video is one of the formats that work best when connecting with your audience on social media? Yes. Are all brands making the most of this content format? Probably no. Now, we have already explained what Reels can do for your brand,…
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5 Steps to Driving Your Social Media Engagement

5 Steps to Driving Your Social Media Engagement

The importance of social media is difficult to overestimate- In the UK alone, social media ad spending is projected to reach £5.2 billion in 2021 and increase to £6.5b by 2025. Effective use of social media can not only increase brand awareness but can also boost conversions and…
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Tech CMOs Shift Marketing Efforts to The Digital Relationship

Tech CMOs Shift Marketing Efforts to The Digital Relationship

Interviews with tech CMOs and Marketers at large brands reveal a shift in marketing focus
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Mission chooses immediate future to wrap-up social

Mission chooses immediate future to wrap-up social

Mission Foods UK appoints social media agency, immediate future
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Holiday conversations on Instagram up 213% this summer

Holiday conversations on Instagram up 213% this summer

Holiday conversations on Instagram up 213% this summer
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Design for social

Design for social

Does your brand need to change perception through design or communicate sustainability values on social? Then keep reading this blog or watch this episode of Serious Social to discover best practices when it comes to design on social. Changing how your brand…
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Social Snapshot – 15.12.2021

Social Snapshot – 15.12.2021

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot:   Twitter adds auto captions for video uploads Twitter has announced that all videos within tweets will have auto captions, providing more ways…
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Hey TikTok, what’s been going on?

Hey TikTok, what’s been going on?

As you may have noticed, all the social media channels are in constant competition to become the platform with the most active users. Or to be the first to launch some new functionality on the market that, if successful, will be copied by other companies. In September 2021,…
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Social Snapshot – 24.11.2021

Social Snapshot – 24.11.2021

With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:   YouTube enables reusing…
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Creating an effective hashtag strategy 

Creating an effective hashtag strategy 

Hashtags. They’ve been around forever (not quite, but almost) and they’re a bit like marmite, some of us love them, some of us hate them. But at the end of the day, they’re extremely effective to use on social media – if you’re using them in the right…
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TikTok it’s social o’clock

TikTok it’s social o’clock

  With over 1 billion monthly active users and more than 2.6 billion downloads worldwide, I think we can all agree that TikTok is massive. Within the app, users are faced with a wide range of opportunities to create and share content, which has got many organisations thinking…
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How does social listening help brands to remain competitive in the Age of the Customer?

How does social listening help brands to remain competitive in the Age of the Customer?

The rise in popularity of social media networks like Facebook and Twitter made the customer more connected than ever before. As a result, if someone has a positive or negative experience with a brand, it can be shared with millions of people online. According to researchers, marketers, and…
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Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Ep 67: Serious Social – Big picture marketing + leaky social = Growth In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social…
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Social Snapshot – 13.10.2021

Social Snapshot – 13.10.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   Snapchat launches Club Unit…
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Management with a mission

Management with a mission

Let’s face it, scheduling and posting is not rocket science is it? We know it’s a task that needs doing, but there is a heck of a lot more to managing social than getting that pic on Insta. What you’ll want from your team is managed thinking. A flex with…
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International Podcast Day!

International Podcast Day!

Today is International Podcast Day! A day to celebrate the power of audio and just how far it’s come in such a short period of time.  Derived from the infamous iPod, podcasting began back in 2004, (the same year the great IF was born!) and has since grown in enormous…
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Social Snapshot 29.09.2021

Social Snapshot 29.09.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Check out the latest happenings in the world of social with our weekly snapshot   Instagram pauses ‘Instagram for Kids’ project…
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Did someone say non-alcoholic beveragino?

Did someone say non-alcoholic beveragino?

Are you sober curious? Perhaps you’re just curious as to what that even means? Well, this trend is rising quicker than you can pull a pint. In short, being sober curious is all about being more intentional about how, when and why you drink – not to be mistaken…
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Social Snapshot – 22.09.2021

Social Snapshot – 22.09.2021

Another week, another social snapshot. Have a look at the latest happening in the world of social media:   Facebook is introducing ‘’Community Awards’’ Facebook is testing a new feature called ‘Community Awards’ to encourage engagement in groups. Find out more here.   Snapchat launches…
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Blast from the past

Blast from the past

  Trends are fickle things. They can come from nothing and be the hot new thing to post on social media. On TikTok, we see this more now than ever with different sounds or dancers for users to use or copy. The trend we will be focusing on today…
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Plan, create and deliver results

Plan, create and deliver results

We make social work hard.  Creativity runs in our blood (and from spending days and nights surfing social channels!). You’ll work with practiced, skilled, expert marketers with a talent for social, that know exactly how to deliver business impact and growth. Everything, yes everything…
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Bloomin’ serious social

Bloomin’ serious social

Find out how we break the social boring. Get you attention, action and impact.
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Social Media Agency: Immediate Future

Social Media Agency: Immediate Future

Serious social for brands focused on growth. We only do social media marketing. We’re your experts. Check out our clients' success stories, insights and services
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Social Snapshot – 08.09.2021

Social Snapshot – 08.09.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   Facebook is donating $3…
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Social Snapshot – 18.08.21

Social Snapshot – 18.08.21

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, grab a coffee, and get up to speed   Instagram introduces new ways to protect users from abuse…
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Social Snapshot – 11.08.2021

Social Snapshot – 11.08.2021

  We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   YouTube launches…
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Episode 65: Serious Social – Back to old school social

Episode 65: Serious Social – Back to old school social

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How to Make Social Media Analytics to Help you Grow Better

How to Make Social Media Analytics to Help you Grow Better

Social Media has become a crucial element of digital marketing and its share of the marketing budget is expected to grow in 2021. Growing interest in this marketing category necessitates deeper, more powerful analytics. But how can social analytics benefit your business? In this quick blog, I wanted…
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Tips to TikTok success

Tips to TikTok success

As of the beginning of July 2021, TikTok has had over 2.6 billion downloads worldwide and sees almost 700 million monthly active users (many IFers included!) So, it’s a no brainer that brands want to jump on the bandwagon. But, like every social media platform, sometimes it works and…
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Episode 64: Serious Social – Succeed on TikTok with the IFers

Episode 64: Serious Social – Succeed on TikTok with the IFers

Ep 64: Serious Social – Succeed on TikTok with the IFers With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and…
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Episode 62: Serious Social – Unlocking social as lockdown lifts

Episode 62: Serious Social – Unlocking social as lockdown lifts

Ep 62: Serious Social – Unlocking social as lockdown lifts In this episode of Serious Social, Katy Howell explores how societal change will impact your brand approach social media as restrictions and lockdowns start to lift. Tune in now to find out what will change, the…
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How social will change as lockdown lifts

How social will change as lockdown lifts

As lockdowns ends in phases around the world, the big question is, will the habits we formed over the last 18 months stay with us or will we return to the way it was before. And on social media the changes coming in the next few months will…
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The power of social listening

The power of social listening

Half of marketers worldwide have turned to social listening to understand consumers’ changing preferences during the pandemic. 63% of social media marketers believe listening will become even more important over the upcoming year. In this quick blog, I wanted to touch on the increasing importance of Social Listening…
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When to post on social media

When to post on social media

  Throughout 2020 and into 2021, social media has become more important than ever to stay in touch with people, find new trends and hobbies and keep up to date on current events. Brands had to thrive while undergoing rapid, unexpected digital transformation, and social marketers had to…
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Episode 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?

Episode 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?

  Ep 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?  In this week’s Serious Social Live, Colin Jacob is joined by Graeme Stoker, Integrated CX Senior Campaigns Manager at NUTANIX and contributor of our CMO Outlook Report,…
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On the ball: reactive marketing to everything all of the time

On the ball: reactive marketing to everything all of the time

That title is a nod to Bo Burnham’s Inside, the comedian’s latest special on Netflix, in which he spends a hefty amount of time discussing the effects of social media. His song Welcome to the Internet covers how there’s a little bit of everything for everyone, good and…
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The long and short of it 

The long and short of it 

Last week saw the launch of our Technology CMO Outlook Report. Alongside Copy House, we put the flesh on the bones of the normal benchmark reports and brought to you in-depth interviews from the CMOs of some of the biggest names in tech. On Friday, we were live with…
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Episode 58: Serious Social – The long and the short of it

Episode 58: Serious Social – The long and the short of it

  Ep 58: Serious Social – The long and the short of it To celebrate the launch of our Technology CMO outlook report, Katy Howell joins forces with co-author, Kathryn Strachan, MD at Copy House, to share highlights from interviews with technology marketers and talk about…
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Find out how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing.

Find out how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing.

Find out how tech CMOs from prominent brands like Adobe, Worldpay, Siemens, and SAP shape the future of marketing.
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Understand the conversation, then join in!

Understand the conversation, then join in!

Brands, we hear your plea… you want better engagement and higher conversions, right? What’s the secret [BBQ] sauce? It’s the consumer data. In social, there are billions of consumers chatting about everything under the sun, so you just need to listen, interpret the data and use it to…
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Episode 57: Serious Social – Sizzling stats and what to do with them

Episode 57: Serious Social – Sizzling stats and what to do with them

  Ep 57: Serious Social – Sizzling stats and what to do with them It’s BBQ season! And we’ve uncovered some sizzling opportunities for brands who want to reach the grilling parties – from equipment to meat-free choices, Brandwatch has come through for us and we’re…
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Inclusion and diversity are here to stay

Inclusion and diversity are here to stay

Welcome to the new 20s, where not taking action or being silent are no longer options for organisations. The importance of inclusion and diversity is here to stay. There is no room for brands to sit back and act passively. Why? Well… consumers are becoming more demanding and…
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