Twitter Immediate Future

Twitter

How important is social media when it comes to engaging with your customers? Well if it’s being discussed on the BBC’s One Show, it must be! In last night’s episode, the show delved into the increasing numbers of consumers taking to Twitter as a forum to complain and the effectiveness…

There is no secret that social media is a crowded space. Given the high content saturation on most topics you can think of, how do you identify people (and therefore content) that really matter? I’d suggest this free tool will be very helpful in your search for genuine thought leaders…

When you have your pictures, links and posts ready, there is one thing that you need to ask yourself. When would be the best time to post? Brands are investing more time and resources into social media, but the timing of your posts are important, making sure that your content…

Direct sourcing of candidates using social media. Forget branding for a moment if you can, this is not about candidate attraction nor is it about creating a pipeline, this is about filling a role you needed to fill last week and how to do it using social media! So, your…

The saying goes: “good artists borrow, great artists steal”, and this seems to be the case with social media platforms and Facebook. Every other day reports come in that the platform has updated its user experience with elements taken from other social media platforms. It seems that the social media…

For a couple of days now I’ve been reading City AM‘s passionate reports on my way to work, about one of the latest scandals in London’s City. This time it is nothing to do with the usual hype around investment banks, bonuses, interest rates and share prices. It is the…

Fashion labels are among some of the best brands when it comes to utilising the power of social media. The richness and constant stream of visual content makes for a great partnership. Nowadays you would be hard-pressed to find a fashion label that is devoid of any social media presence.

Where would you ask a question or make a complaint about a brand? Via letter, phone call, email or social media? Customer service has rapidly progressed. Where once we would write a letter, walk it to the post office and expect a response within around 2 weeks, we now send…

Social media brings out the best and worst of social interactions. The anonymity and far-reaching nature of the web means that the internet provides us with the ability to say whatever we want, to and about whomever we want, whether messages of support and encouragement or words…

It feels like a while since I last blogged about social customer care, despite it being one of the areas of social media management and strategy that fascinates me the most. In my time spent working in social media, I’ve observed brands and businesses evolve their clunky social care processes,…

Are you struggling to find time to do everything you want to on social media? It’s not uncommon that in a busy day with meetings, planning and everything else, social media can sometimes slip down the list of things to do… However, luckily, there are ways to help. Why would…

Fresh from unravelling truth within the NHS, examining the issues of South African police and children in the Taliban, the current series of the award-winning Channel 4 documentary Dispatches turned its attention towards social media last night. In the programme, entitled ‘Celebs, Brands and Fake Fans’, the…

You could not work in social media this week and miss out on the big news. You could not even be a social media user and miss the news. Yes, the baby was born. And it created a considerable Twitter storm: One-off events of such significance provide great…

Despite the negative opinions held by some with regards to the so-called detrimental effects social media is having on humanity (my grandma for one!), I view it as an enabler, which can be harnessed to add further depth and to better human interactions and relationships. With that in mind, I…

Following on from my time spent driving the social media programme for the IBM Smarter Commerce Global Summit held in Monaco this June, I’ve been pondering the importance and real value of using social media effectively for events. This week, I stumbled across an infographic, titled ‘4…

Following on from Adam’s blog ‘From Monaco With Love’, and whilst I’m still buzzing from the excitement of managing the social media conversations around the IBM #SmarterCommerce Global Summit last week, I’d like to share some of the key learnings and insights the team garnered…

Last week Twitter announced a brand new addition to its suite of Twitter Cards – one designed solely to help brands capture leads and drive purchase. The Lead Generation Card will now enable brands to push incentives and offers directly to consumers, who by expanding the tweet will see their…

With such a large number of analytical tools for social media, it is understandable that you may feel overwhelmed with all of the data that is available. However, with some simple steps, you’ll be analysing the success of your social media campaigns in no time: There are so…

Social media continues to revolutionise corporate culture. It opens up new avenues of communication, breaks down barriers between employers, employees and the public, and provides new opportunities for brands to put a human face to their image. CEOs are no exception to this quiet revolution. Customers want to see that…