Inside the IF loft: #IFQ&A with Pete

September 20, 2013

Hot on the heels of our inclusion in the Top 10 UK social media blogs by Cision UK, @iftweeter puts our team into the spotlight, starting with consultant @PeteKnott1. Find out what he thinks of social in a series of quick fire questions!

©Tsahi Levent-Levi “Finger ace with a question ” Photo. Attribution 2.0 Generic

Get involved by tweeting your answer to one of our questions to @iftweeter with the #IFQ&A!

Latest Posts

Instagram has been busy lately with their updates so far in 2026. And not just a little busy the kind where you step away to make a cup of tea and come back to find everything’s shifted slightly. New features, tweaks, tests… it’s a lot to keep…

You’re expected to drive growth from social, but the darn metrics don’t make it easy You can feel it, can’t you. Social isn’t there to look like a busy, beautiful extension to your website. It’s meant to show up in revenue, pipeline, retention. Something a commercial leader knows is moving…

Design trends this month are all about balance. On one hand, we’re seeing a push towards cleaner, more stripped-back layouts. On the other hand, designers are leaning into texture, personality, and details that make things feel a bit more human. A Move Towards Imperfection One of the biggest shifts is…