Does X mark the spot?

I’m sure we’ve all seen by now, Elon Musk’s rebrand of Twitter to “X” – I wanted to take this opportunity to have a look at the good, the bad, and the ugly.

Let’s start with…

The Good.

Is there? Taking such an iconic brand and changing it to something that could be seen as rather bland may not be as impressive as Musk believes, but I suppose there is a charm to simplicity.

When clean design is done well, it can be fantastic, enticing and inspiring. Look no further than Nike – their swoosh is superbly iconic (and you can read a little about how it came to be over here).

The Bad.

With the good, always comes the bad – what does this mean for Twitter (or I suppose we have to call it X now)? It’s been pretty dicey over there for the past year or so since Musk took over, and you have to question, are these choices worth it? From a design standpoint, there’s nothing inspiring and it seems to be that this version of the letter X is part of the extended character set known as Unicode.

Hardly original.

The Ugly.

It wouldn’t be Twitter SORRY SORRY. It wouldn’t be  𝕏 without people voicing their opinions. Here are just a few posts talking about the new rebrand.

Elon parody account.

Now this isn’t me trying to poo poo rebrands, in fact, when time and care have been taken into account of a redesign, it will have people talking for all the right reasons – as seen in our previous Retro Rebrand blog.

And of course, our very own Katy Howell had a few things to say over at The Times;

“It’s certainly done more than raise eyebrows amongst advertisers. Brands are already shy of Twitter/X, and the rebrand throws years of brand equity (the bird logo is on nearly every website and email sign-off!) away in one sweep.”

In light of the rebrand, are you more or less likely to invest in advertising on Twitter/X?

Find out more about this topic here:

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