Facebook advertising – how au fait are you really?

Having a firm grasp of Facebook advertising mechanics is a must when it comes to social media marketing. Any creative campaign can be turbocharged by way of Facebook ads, assuming they are managed effectively and optimised in real-time.

But Facebook doesn’t always make it easy for marketeers to get started, especially since they regularly make changes and tweaks to their advertising platform. But don’t be afraid – once you’ve got a good grasp of the basic ins and outs of the platform, you’ll be on your way. The tricky part is getting your head around the lingo and core elements involved.

I rather like the below infographic, which is a lovely little glossary of Facebook advertising terms. Remember: Don’t let the lingo put you off, it’s all straightforward really.

If you have any questions about making the most of your Facebook advertising, just tweet us @iftweeter. We can lend a helping hand…

Courtesy of: JonLoomer.com

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…
Read More
Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…
Read More
Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…
Read More