The IF Blog: Social Media Insights and Trends

Every social platform is utilising AI in some way – actually, they always have – but now in the way of generating comments and campaigns themselves. Helpful to some, perhaps – but when digging into it, on LinkedIn specifically, the whole notion of quick fix engagement and campaign generation falls…

When most people think of Pinterest, they picture fashion tips, DIY crafts, mouth-watering recipes, or home décor ideas. But what if I told you that Pinterest is also a treasure trove for B2B marketers? With over 500 million monthly active users constantly seeking ideas and solutions, this…

For creatives working in the marketing industry, balancing creativity with productivity and maintaining strong client relationships can be challenging. Here are some best practices that not only help you save money but also improve productivity and strengthen your client relationships. 1. Be Proactive: Anticipate Client Needs One of the best…

Get ready for another social media snapshot! Each week, we bring you a summary of the latest developments to keep you updated. Here are the key highlights from the past 7 days: Meta introduces its Llama AI models Meta is taking the lead in the broader AI field by open-sourcing…

In today’s blog, we’re diving into some top tips to help designers speed up their workflows and make design life more efficient. Here’s how to streamline your process and save time.

A lot has stayed the same, but what’s new this year? ABM continues to be the foundation of successful B2B marketing. However, the emphasis now is on hyper-personalisation and precision targeting. By using advanced data analytics and AI, marketers can now create highly tailored campaigns that resonate with specific accounts.

Summer is finally here, and it’s time to kickstart your marketing efforts with a bang and sail through the rest of the year! Welcome aboard the Summer SPARK Sessions on Serious Social, where we’re looking back at some of our best podcasts plus exploring new…

What’s new this week in the world of social media? Find out in today’s Social Snapshot featuring all you need to know and everything important you may have missed. Let’s get started! LinkedIn Accelerates AI-Powered Campaigns LinkedIn’s new “Accelerate” tool automates campaign creation by scanning URLs and LinkedIn profiles to…

TikTok isn't just for dancing and memes – it's a game-changer for businesses looking to engage and inspire people. TikTok is your secret weapon! And we have ties for you!

They say that every 5 seconds, a CXO of a B2B brand somewhere in the world is asking the marketing team if they can make a company’s organic social post ‘go viral’. You can almost feel the dread – the heart-sinking feeling. “I’ll see what I can do” basically means,…

Effective communication is crucial for the success of social media campaigns. In this blog, we will cover ways to optimise communication among clients, marketers, and designers. Clear, concise briefs and streamlined workflows will save you time, reduce costs, and ensure high-quality results.  Discus Objectives Together Start discussing and documenting with…

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know.

Happy birthday! Can you believe that Threads launched a year ago? Social media can often feel overwhelming and negative, but Threads is a space to comfortably share your thoughts and ideas. As we look back on the past year and forward to the future, it’s clear that Threads is more…

Thought leadership is a hot topic in the B2B space right now. More than anything, it is a marketing tactic to establish authority, build trust, and foster deeper customer relationships. We recently published a podcast episode, Leading from the Front, where we explore how to drive your thought leadership…

Get ready for another social media snapshot! Each week, we summarise the latest developments to keep you informed. Let’s dive into the key highlights from the last 7 days: WhatsApp tests new AI selfie generator tool Meta is introducing a new AI feature to WhatsApp: an image creation tool that…