June 30, 2022
Okay, so… you think you have your social all figured out – Great! But let’s be honest. We all need a bit of a reminder of the basics. So, let’s take a step back and start from the beginning with these top general tips:
Be consistent
If you have decided how you’re going to brand your business in social, stick to it. There’s nothing worse than a potential client coming across your social media channels and finding inconsistency in your branding, tone of voice and message. It’s confusing! Also, a potential customer doesn’t know your business or trust it. If they don’t know who you are they most likely won’t stick around to find out 💔
Know who you are talking to
Something that some businesses often overlook is customer interaction on social. As a brand, you need to do your research. Dig deep into who your customers are and how can you start a conversation with them. And go beyond demographics! What are their interests? What do they care about? How do they use social? What are their motivations? Use social media to create a two-way conversation and really foster a good relationship with your audience 🎙
Invest
Have you ever heard that in order to make money you have to spend money? Well… that’s a fact!! You need to invest in social media. Organic content is great and of course necessary. But in today’s crowded, high-noise social media landscape, organic awareness isn’t enough. Adding a paid element to your posts will help you expand your reach and increase engagement. The good news is that paid promotion on social media is cost-effective and can be manageable even for small businesses. And if you don’t know how to… talk to us! 👀
Be patient
Business costs money. And the main reason for that? They take time. Building your own empire in social will take time. You need to have the patience and dedication, along with persistence to build a trustworthy brand on social media with a good strategy 🧘♀️
Be authentic, be yourself and be bold!
Ultimately, the power of social media is to give brands a chance to share their purpose, to raise their voice and amplify what makes them different. Share your personality and what makes your brand unique through your copy, images, and messaging. Don’t go with the flow – step out, step up and let your customers know your whys! And remember, don’t be scared of being bold! 💥