Social snapshot – 09.08.2023

August 9, 2023

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below:

WhatsApp ads screensharing on video calls

WhatsApp has added another element to its video calling option, with screen sharing now available in the app.

Find out more here.

X members are enabled to participate in Spaces Streams

X users can now send a request to speak via the desktop version of the platform, providing another way to link into the Spaces experience.

Find out more here.

Meta continues to add more Threads features

After racing to 100 million sign-ups in a record amount of time, Threads is currently in the process of rolling out a new section where you can view your liked Threads. This way you can find content that you’ve previously engaged with. The latest platform is also working on new notification control options, providing another way to manage your app experience.

Find out more here.

X introduces new ad formats

As X has been working to improve the relevance of the ads displayed in your feed, the platform has updated their ad format making promotions look even more like regular posts.

Find out more here.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…