Social snapshot – 09.08.2023

Keeping up with the constantly changing social media landscape is challenging. Check out the latest social media headlines below:

WhatsApp ads screensharing on video calls

WhatsApp has added another element to its video calling option, with screen sharing now available in the app.

Find out more here.

X members are enabled to participate in Spaces Streams

X users can now send a request to speak via the desktop version of the platform, providing another way to link into the Spaces experience.

Find out more here.

Meta continues to add more Threads features

After racing to 100 million sign-ups in a record amount of time, Threads is currently in the process of rolling out a new section where you can view your liked Threads. This way you can find content that you’ve previously engaged with. The latest platform is also working on new notification control options, providing another way to manage your app experience.

Find out more here.

X introduces new ad formats

As X has been working to improve the relevance of the ads displayed in your feed, the platform has updated their ad format making promotions look even more like regular posts.  

Find out more here.

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The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
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Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
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How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
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