The IF Blog: Social Media Insights and Trends

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…

We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…

Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…

Designing Scroll-Stopping Social Media Visuals That Drive Newsletter Sign-Ups Social media is noisy. On platforms like LinkedIn, Facebook, and Instagram, you’re not just competing with other brands, but you’re up against photos of someone’s wedding, a colleague’s promotion, and endless memes. If your post is asking people to take action,…

The headline might be frightening – but it shouldn’t be; it should be validating and a reflection of impactful content. The ways of search are changing, both on the open web and on social. Clever tactics on social allows for LLM data scraping that can further personal brands and businesses.

There’s been much hype around Creators in recent months. They’re not a silver bullet to social. But they are a growing force in marketing, one that’s become harder to ignore, and even harder to use well. Creators are professionalising fast. They’re running businesses, monetising audiences directly, and…

Let’s be honest, when B2B marketers talk about channels, YouTube often doesn’t get the attention it deserves. It’s typically seen as a brand awareness play, useful for visibility, but not necessarily for targeting decision-makers or driving meaningful action. That’s a myth worth challenging. While YouTube isn’t a perfect tool for…

Snapchat’s New Updates: Better Editing, Saved Stories, and Powerful Creator Insights Snapchat has released several exciting new features aimed at helping creators make more of their content and better understand how their posts are performing. These updates include new video editing tools, creative templates, saved Stories, and…

Alright, content creators, gather ‘round – Instagram’s dropping two big updates this week, and one of them might just save you from those “Wait, what was my next line?” moments. 1. Instagram Edits Now Has a Built-In Teleprompter (Finally!) Let’s be real: reading a script off-camera without looking like a…

If you hate face-to-camera videos on LinkedIn, I get it. But here’s why you’re wrong. It started with a chat.I was talking to a few brilliant marketers the other day, and someone said, “I really can’t stand those face-to-camera videos on LinkedIn. They’re cringey.” And you know what?I understood exactly…

Sticking to brand guidelines fuels creative success on social media. True creativity isn’t about doing anything; it’s about doing the right thing, and in our world, that means staying aligned with each client’s brand guidelines. When we follow a brand’s guidelines, including fonts, colours, tone, imagery style, and logo use,…

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…

Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…

Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…

“Ugh, not another Instagram photo format update!” Don’t panic, this one’s actually good news! Unlike past changes that forced awkward adjustments, this update finally gives you more flexibility without requiring a complete overhaul of your content strategy. Finally: Instagram Supports Native 3:4 Photos! Great news for photographers, creators, and anyone…