March 29, 2016
The Social Media industry is constantly evolving, and March 2016 has been no exception. It’s been a busy month for all the top social media sites but no more so than Facebook. Here’s a breakdown of the latest news, updates and gossip around Facebook.
- Video Metrics Update: New Daily Video Breakdowns:
In February 2016 Facebook introduced a simplified video metrics interface within its Video Library and Page Insights, along with a host of new metrics. To further help publishers inform their video strategies; new daily breakdowns for video metrics have been added. (Facebook)
- Minutes Viewed: The total minutes of watch time spent on the video on a particular day.
- Views: The number of times your video was viewed on a particular day.
- 10-second views: The number of times the video was viewed to 10 seconds on a particular day. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video.
- New tool makes it easier to publish through Facebook’s Instant Articles:
From 12th April, Facebook gears up to expand its Instant Articles offering to all publishers in the world, no matter how small or large. To simplify the process, the social networking giant unveils a WordPress plugin, that’s free for all to use. Even more, advanced coding skills aren’t required!
So far, just a few hundred media publishers have been permitted to distribute fast loading, immersive mobile content through Instant Articles. But in a few short weeks, that will no longer be the case
- Facebook Audience Network partners with third-party mediation platforms, including Twitter’s MoPub:
Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate with the mobile ad network. App publishers using one of the approved third-party platforms will be able to tap FAN’s native ad formats and get access to the demand generated by Facebook’s three million advertisers. (Marketingland)
- How Yahoo Is Trying To Drive Revenues For Tumblr?
Reports suggest that Yahoo! is in talks with Facebook for an ad partnership with Tumblr where Facebook will sell ads within the Tumblr mobile app, splitting the revenues with Yahoo. While the company wrote off Tumblr’s goodwill partially last year and indicated that a complete write-off might happen in future, it remains one of the key focus areas for Yahoo in 2016. The company appears to be undoing some of its past mistakes in Tumblr’s integration with the larger organization. It is rolling back its sales integration within Yahoo’s broader organization, which seemed to have impacted Tumblr’s revenues. (Forbes)
- Facebook’s New Insights Will Help Marketers Win Auctions So More Users See Their Ads:
Facebook is introducing Delivery Insights, a tool that will help brands understand how their promotions are performing in Facebook’s ads auction. The social media company uses the platform to pair ads with the right users based on price, intent and quality. Delivery Insights allows marketers to see which ads are under delivering and tweak them to better reach the desired audience size. The tool, located in the “Delivery” column of a campaign or under the “Tools” tabs. (Adweek)
- Video Metrics Update: New Daily Video Breakdowns:
In February 2016, Facebook introduced a simplified video metrics interface within its Video Library and Page Insights along with a host of new metrics. To further help publishers inform their video strategies; new daily breakdowns for video metrics have been added.
- Minutes Viewed: The total minutes of watch time spent on the video on a particular day.
- Views: The number of times your video was viewed on a particular day.
- 10-second views: The number of times the video was viewed to 10 seconds on a particular day. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video. (Facebook)
- Facebook is testing a feature that alerts you if someone is impersonating your account:
Facebook is working on a new tool to help stem one source of harassment on its platform. The social network is testing a new feature that will automatically alert you if it detects another user is impersonating your account by using your name and profile photo. (Mashable)