May 29, 2025
Motocaddy takes a big swing on social
Motocaddy is already the undisputed leader in electric golf trolleys. But leading the pack on the fairway isn’t enough anymore — not when the real influence is being won on feeds and For You Pages.
So they’ve turned to social. And they’ve brought in Immediate Future to help make it count.
“We’ve built a product-led brand that’s always innovated,” says John Helas, CEO of Motocaddy. “But we’re not here to coast. We’re here to lead. And we know social can do more than build awareness — it can build business.”
That shift in thinking is backed by a serious investment in strategy. Motocaddy and Immediate Future have spent weeks digging into the data, analysing audiences, decoding competitor behaviour, and tracking performance trends across every key market.
The early insight? A big opportunity, if you know how to grab it.
- Golf content is booming on TikTok, but brand presence is barely out of the bunker
- 32% of golfers use social to research products — more than price comparison sites
- 65% of consumers prefer video, yet most golf brands are still stuck on static
“This isn’t about vanity metrics,” says Richard Inglis, CFO. “It’s about making social work harder for us. Driving real engagement. Real conversions. Real results.”
This is strategy with teeth. A plan not just to show up, but to stand out.
Because the game’s moved on. And Motocaddy is swinging first.
A wee bit more depth on the Motocaddy story…
Motocaddy has led the way in golf innovation for nearly two decades, transforming how players
approach the game with its range of electric trolleys, GPS technology, and award-winning accessories. From seasoned club members to first-time golfers, Motocaddy is often the first name in electric, and increasingly the first name that comes to mind when choosing tech that makes a real difference on the course.
But while the product is already best-in-class, it’s time the social strategy matched the same level of performance.
Because the way golfers discover and engage with brands has changed. According to GWI, 32% of golfers use social to research products, ahead of traditional media, websites, or even price comparison tools. And with TikTok engagement in golf content up 170% year-on-year, it’s clear the audience isn’t just watching, they’re interacting, sharing, and buying.
That’s why this partnership with Immediate Future is about more than content, it’s about making social media work as hard as every other channel. From audience segmentation and platform strategy to campaign playbooks and creative development, the roadmap is designed to bring clarity, consistency, and commercial results.
It also comes at a critical time in the category. While most competitors focus on product-first messaging, Motocaddy is shifting to customer-first storytelling, exploring the human reasons people choose a trolley in the first place. Whether that’s longevity on the course, injury recovery, or simply getting more from the game, these emotional triggers offer huge creative opportunity.
It’s the hooks that will drive attention and a stand out in design and visuals that will make a difference.
With the right strategy in place, social can do more than raise awareness, it can build preference, drive action, and deepen long-term loyalty.