Dark social; the ghost in the social media measurement machine

When the clock strikes midnight and the un-dead stir from their graves, it won’t be Freddie Krueger, or Pennywise the clown putting the frights into social media marketeers this Halloween. Something far worse. Something far scarier. A social media metric that isn’t being measured. As Social Media Examiner reports, the term picked up memento when…

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Listen Up! Social Media Monitoring Advice

Are you listening to what’s being said about your brand or business online? Regardless as to whether or not your company has a presence on social media, monitoring the main networks is something that you really should be doing. Stop right there. Don’t roll your eyes and think ‘I don’t have time for that’, monitoring…

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Social media: constantly innovating, occasionally clichéd

For an industry built on innovation and forward-thinking, social media sure has its fair share of metaphors and clichés. Don’t get me wrong, they perform a purpose; they help us metaphorically visualise the virtual. Clicking on a Like button doesn’t necessarily mean anything until you consider that the action demonstrates the user’s engagement with a brand or…

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What the changes to the YouTube algorithm mean for you…

  YouTube has recently announced it is putting more emphasis on measuring the time people spend watching videos rather than just how many people watch them. They are tweaking the algorithm that suggests new videos that YouTube users might to like to watch. Clearly, they want to reward engaging content, not just videos designed to…

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Some Juicy Google+ Stats & Facts

It’s been over a year since its launch and yet many marketers still don’t quite know what to make of the latest social network, Google+. It’s usually described as the platform for techy geeks (like us!) who have registered a profile and are now expectantly waiting to see whether the network will take off or plateau… The…

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Politics, Democracy and Social Media

Social media is a great tool for engagement; it enables the target audience to set the agenda and puts the customer in the driving seat of communication. It is both an opportunity and a challenge to any organisation, including political parties. In fact, one may even recognise core democratic elements prevalent in the nature of…

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Facebook says don’t like something ‘Want’ it instead

It’s no secret that the last few months for Facebook have been trying. With stock continuing to slump Facebook has been turning to e-commerce as a way to combat this. In the last fortnight the social media giant has launched Facebook gifts; which allows you to buy friends redeemable gifts online. (https://techcrunch.com/2012/09/27/facebook-gifts/). And they are…

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5 Tips to Use Google Hangouts in B2B Marketing

  It’s been over a year since Google released their challenger to Facebook’s rule on top of the social media pyramid, in the form of Google Plus. Launched in June 2011, the search giant hoped that Google Plus could strike a huge blow to Facebook’s dominance of the social media world. While that hasn’t quite…

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