New restrictions for online content announced

David Cameron is set to announce today that internet providers will block pornography for every household in the UK – unless they actively opt-in to receive it. The Prime Minister will state that access to pornography is “corroding childhood” and further steps must be taken to stop it. Furthermore, search engines will be given until October to introduce additional measures to block illegal content.

Interestingly, earlier this month, Twitter quietly updated its iOS and Android mobile app to hide “sensitive material”, including nudity, violence or medical procedures, behind a warning label. This means it will be harder for users to accidentally encounter potentially distressing content whilst using the platform. Twitter’s update is also based on an opt out system – users have to actively change their settings to “view media that may contain sensitive content without a warning”.

Does this suggest a pattern of blocking potentially harmful content online unless the user pro-actively opts out?

Let’s take a look at another major social media platform: Facebook. Last month Facebook, after a sustained online campaign, announced it would remove ads from pages which contained controversial content – a move which would prevent adverts appearing next to offensive material beyond the advertisers’ control. Although Facebook already removes Pages and Groups containing illegal content, there have been calls from activists to improve its process for identifying and removing pages with sensitive content, specifically ones that glorify violence against women. Although Facebook has stated it takes dealing with offensive content “really, really seriously” it also suggests that the goal of their new procedure “won’t be as much content policing as there will be advertising policing”. As such, it seems Facebook is not considering an “opt out” system. Rather, removing ads from controversial pages means that activist groups may find it harder to get advertisers, and the media, to listen to their concerns.

So will social media be subject to further restrictions? Is Britain moving towards a system where users must actively opt-in to view sensitive material? Join the debate: leave a comment or tweet us @iftweeter

© AllThingsD  “Twitter screen” Photo. via The Next Web

Latest Posts

It’s been a while since AI really took off on social networks. On LinkedIn, it’s been a mixed bag – and we don’t see AI as all bad, but we do see the limitations. If you’re doing paid or doing one-click content/responses…we advise you to read on. Firstly, some stats…
Read More
Community isn’t a channel, it’s how your social actually works Over the last few weeks I have lost count of how many marketers have said some version of this to me: “We’re thinking about community for 2026.” Often it comes with a hopeful look, as if community will magically fix…
Read More
 A few weeks ago we wrote about Instagram testing a brand-new way to help creators grow their audiences, and it centres around Early Access Reels. This new feature lets creators publish a Reel that only their followers can watch for a set period of time. Anyone who…
Read More