December 4, 2025
Christmas on social media is a brilliant excuse to play, experiment, and add a little magic to your feed. It’s not just about throwing red and green everywhere; it’s about capturing that cosy, festive feeling in a way that still feels true to your brand and your style.
Start with mood, not colours
Before you dive into snowflakes and Santa hats, decide what kind of Christmas vibe you want to create. Are you going for cosy and nostalgic, sleek and elegant, or bright and playful? Once you’ve nailed the mood, it becomes much easier to choose colours, fonts, and imagery that actually vibe well together, instead of feeling like random festive clip art.
Keep your brand at the centre
It’s tempting to completely reinvent your look for December, but your audience still needs to recognise you. Think of Christmas as a seasonal filter over your usual style. Keep your core brand elements the same, then add gentle touches like gold accents, subtle sparkles, or a wintery texture so it feels festive without losing your identity. Even some background music can work well.
Play with festive visuals
Christmas gives you loads of fun ingredients to design with. You can bring in things like fairy lights, baubles, gift wrap, pine branches, ribbons, hot chocolate, or handwritten tags to give your posts a tactile, handmade feel, rather than just plopping a Santa hat on top and hoping for the best.
Typography and layout that feel human
Your type choices can carry a lot of character and personality. A mix of a clean, readable font with a more playful script can feel warm and friendly without looking messy. Think about hierarchy too: make the key message big and bold, keep the details smaller, and leave enough breathing space so your design doesn’t feel like a packed Christmas market.
Make it interactive and fun
Christmas is a great time to design posts that invite people to join in. You could create templates for “This or that” festive polls, a simple countdown series, or daily prompts in the run-up to Christmas. Stories, reels, and carousels are perfect for this, especially if your visuals feel light-hearted and not overly polished. Lo-fi visuals are key here; your audience will respond positively to something that feels a little rough around the edges over a highly polished post.
Don’t forget accessibility
Amid all the glitter, you still need people to be able to read and use your content. Keep contrast strong between text and background, avoid putting important text over busy images, and use clear, simple language on graphics. Adding captions to video content and keeping key information in text, not just visuals, will make your Christmas designs much more inclusive, and don’t forget to make use of alt text for your images!
Let your personality shine
The most engaging Christmas designs feel like a real person is behind them. If your brand voice is chatty, lean into that. If you’re more minimal and calm, you can still do Christmas in a quieter, more understated way. The goal isn’t to out-festive everyone else; it’s to show up as yourself, with a seasonal twist that feels genuine rather than forced.
If you enjoyed this blog and wanted to know more… or perhaps need a helping hand, then why not give us a shout? We love a good chat!