Presentation on brands in social media

Just gave this presentation at the Online Marketing Show. Not sure it makes a lot of sense without the banter over the top, but I thought I would share. The slides really fall into four categories: How brands are performing in social media The changing landscape online How you can trigger conversations by tapping into passions…

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Google, Yahoo!, Apple and Microsoft are the most talked about brands online

Our latest research looking at brand conversation in social media shows that techie companies, [tag]Google[/tag], [tag]Apple[/tag], [tag]Yahoo! [/tag]and [tag]Microsoft[/tag], take the lead in terms of brand mentions in blogs, social networks and photo and video sharing sites.The study, launched at the Online Marketing Show examines the [tag]Interbrand Top 100 global brands [/tag]and their voice in…

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Conversations on Disney and Nintendo are the most positive in social network groups

Positive and negative comments in groups on social network sites, such as [tag]Facebook[/tag], [tag]Flickr [/tag]and [tag]MySpace[/tag] reveal [tag]Disney[/tag], [tag]Nintendo[/tag] and [tag]Google[/tag] are the most popular brands. This comes from our latest research, [tag]Brands in Social Media[/tag]. [tag]Social networking[/tag] groups are proving very popular in the UK. They are a very public demonstration of the connections…

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Russel, Katy, Last FM and Crowdstorm – panel discussion at OMS

On an advanced panel discussion on Wednesday at OMS. I shall be discussing the role of brands in social media with Stefan Glaenzer – Chairman, Last.fm Philip Wilkinson – co-founder, Crowdstorm Russel Davies – Blogger & Marketer Full topic is: What is the role of brands when blogs, social networks and recommendation services are harnessing…

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Exclusive research into brands in social media

We are launching research exclusively at the Online Marketing show this week. The study looks at the Interbrand top 100 global brands, to reveal which brands have the largest share of voice and the most positive conversations. The report measures brand mentions across blogs, social networks, video and photo sharing sites, social bookmarking and news…

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Speaking at the IAB: engage for branding

I am speaking with the fantastic Ruth Speakman from [tag]Sony Europe[/tag] (declare: client) at the [tag]IAB conference[/tag] on the 26th July. Together we are going to take a look at how Sony BRAVIA fuelled the conversation online by engaging with influencers. Often when I speak with marketers and PRs, they understand that they should be…

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Chinwag party attracts over 2000

Just had an email from the chilled chaps at chinwag about the summer party. Apparently the Guardian and Brand Republic are joining the foray. Should be a busy night of networking, but if it is like the usual chinwag parties – it will be a boozy craic too. And I have the badge to prove…

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Online PR clinic and social media toolboxes at OMS

We’re exhibiting at the [tag]Online Marketing Show[/tag] this week. The event will be good. We went last year and found ourselves constantly in the throng of online marketers – discussing Online PR till we were hoarse. Last year, visitors wanted to know what online PR was and how it integrated with online marketing and traditional…

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Telegraph launches a slew of entrepreneur blogs

The Telegraph has launched a little bundle of blogs aimed at Entrepreneurs. By far the most interesting is launchpad, which allows businesses less than three months old to promote their company and include a web address. As Richard Tyler says, “And don’t forget to include your website. Creating a link with The Daily Telegraph will…

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