The Social Shopping Explosion. By Gender.

In October, we unveiled the findings of our social shopping research. We’ve therefore had a few months to turn the data over and tease out any interesting trends … “If you’d like to reach more women, you might like to consider incentivisation; but if you’re looking for brand advocates, it might be better to target…

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Is YouTube drafting in Twitter?

This week, YouTube reported the acquisition of movie recommendation engine, fflick, a service that streamed film mentions from Twitter to show users their friends’ tweeted reviews, as well as an indication of the sentiment around the film. Whilst there’s not enough information, at the moment, to see how this acquisition will pan out; it is…

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Sony’s Music Unlimited spreads its wings at MIDEM 2011

Get excited, it’s another post by Mark where he’s been on a press trip! (OK, stop rubbing it in [that’s what she said!].Ed.) Last weekend, I accompanied our client Sony Europe as they visited the MIDEM 2011 conference in Cannes. If you haven’t heard of MIDEM before, it’s an annual music industry conference where movers…

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I like my media social, not socialist

  Does UK Culture Secretary Jeremy Hunt believe the Murdoch buy-out of BSkyB is “against the public interest in media plurality”? Will the competitions commission review do anything more than delay the merger? This would be more of a cliffhanger if we didn’t already know that Murdoch has been spooning with the Tories since the…

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Social media and TV – not as united as first thought?

Last week I blogged about the convergence of social media and TV and this week news from SideReel shows the convergence isn’t as great as we first thought! SideReel, the largest independent TV destination on the web, has produced this infographic of the findings of the survey. Interestingly, SideReel found that only 10 percent of…

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Tweeting about TV

Some of us at IF towers are self-confessed ‘Gleeks’ so we were ecstatic when the new series started last week on E4 and annoyed the haters in the office by talking about it. But it looks like we aren’t the only ones who love a bit of Glee gossiping. The Twitterverse is filled with chatter…

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Should the iPhone be worried?

As a fanatical iPhone fanboy I was sceptical when I first heard about the concept video for this young Chinese upstart to the smartphone crown. However, the winner of the gold award at the 2010 Furong Cup ‘Digital Product and Service Design Competition’ might just have something, it is quite simply stunning. © Made NCN.…

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Google alerts get a shot in the arm

There are loads of free tools out there designed to provide insight into what is being said about you or the brands and products you work for on the Internet. One such tool that is worth checking out is G’lerts.  Using Google Alerts as the base of the service it provides you with a daily…

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CAP Code Extension. Are you ready?

With the new CAP code coming into effect on the 1st March, the ASA has today launched a new media campaign in order to raise awareness of the code’s extension to cover content (including user generated) on websites and owned social media platforms. Whilst there are still some grey areas in relation to what constitutes…

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